Tech house is a subgenre of house music fusing elements of techno (rugged basslines) and house (harmonies/vocals) - Fisher, John Summit, Green Velvet, and Solardo are just a few examples of where the sound comes from, and where it is today. 

During this session, featuring reps from several top Tech/House labels from the US, the conversation will focus on how to start a relationship with US labels, how to develop a fanbase, organize successful events, and grow profitable relationships with the US. 

The main focus of the discussion will be built around how foreign labels/artists can break into the booming American Tech/House market.

Featuring:
Kaysin (DJ, Producer - A&R Repopulate Mars)
DJ Susan (DJ, Producer - Founder Hood Politics Records)
Carissa Szlosek (Artist Manager, Prodigy Artists)
Moderator: Sherm (DJ, Producer - A&R Hood Politics Records

The US Tech/House Scene: Live from ADE

In the world of dance music, where creativity and innovation converge, Sherm has emerged as a prominent figure. With an insatiable passion for music and an uncanny ability to dissect and articulate the intricacies of artists, Sherm has carved a niche for himself as a leading podcaster in the music industry.

Based in Chicago, Sherm quickly developed an appreciation and admiration for house music. Building his name in a city where house was born, his journey into electronic music has been one built on a genuine curiosity to learn and collaborate with industry peers and icons. His passion for dance music and educational background in media production ignited a spark that would eventually lead him down an extraordinary path to start a podcast.

With a thirst for knowledge on what it takes to make it in the music industry, Sherm launched Sherm In The Booth in 2017 and began interviewing local talent. This relentless pursuit of stories of success and failure laid the groundwork for what makes SITB so special. He spent countless hours honing his interview skills, improving his content, and delving deep into the history of each guest to create a unique experience for them and the listener.

Sherm In The Booth became known for its insightful interviews with prominent figures in the electronic music industry, where Sherm skillfully navigated conversations about music production techniques, industry trends, and the the past, present, and future of electronic music. Sherm's ability to connect with both artists and listeners through candid and engaging discussions set the podcast apart.

Over the years, Sherm has played a pivotal role in bridging the gap between artists and fans in the electronic music community. His dedication to promoting emerging talent and shedding light on the genre's rich history, has fostered a sense of unity and appreciation within the electronic music world.

Through Sherm In The Booth, Sherm has built a legacy of knowledge sharing and musical exploration. His impact on the electronic music scene goes beyond the digital airwaves, as he continues to curate live events, collaborate with artists, and contribute to the growth of the genre he holds dear.

As Sherm continues to harmonize soundscapes and inspire countless others, his story remains a source of inspiration for all who share their love for electronic music.