Emerging from the renowned Atjazz Record Company, TrueSelf has carved a distinct place for himself within the electronic music scene. His journey with the label has been marked by creative evolution, collaboration, and a dedication to pushing sonic boundaries.

Introduced to electronic music at the age of seventeen, TrueSelf quickly found inspiration in pioneering labels such as Warp Records, Tru Thoughts, Ninja Tune, and Mo’Wax. What began as an after-hours passion for DJing and production soon developed into a lifelong pursuit of sound exploration and artistic expression.

Throughout his career, TrueSelf has performed alongside some of the industry’s most respected names, gracing stages at iconic venues including Back to Basics at Stinky’s Peephouse, Stealth, The Rainbow, The Custard Factory, Ministry of Sound, Mint Club, and on the Mixmag Tour, as well as at international events.

While his roots are deeply grounded in House music, TrueSelf’s creative approach defies boundaries. In both his productions and DJ sets, he blends the electronic with the organic — weaving together soulful guitar licks, analogue synths, and textured rhythms to create music that resonates with emotion and authenticity. His sound is not just heard, but felt — a reflection of his true self.

Management:
Cristiana@alegriaagency.com

Bookings: 
bookings@alegriaagency.com

In just a year, Desiree has catapulted from obscurity to become one of the most promising house Djs in Jozi. Her style of play evokes an Afrocentric mood whilst maintaining unshakeable loyalty to techno basics. 

Electronic music has been a staple in Desiree’s life for as long as she can remember. Her childhood was filled with sounds from the likes of Thom Yorke, Atoms for Peace, Gui Borrato and Jon Hopkins. 

2019 saw her being selected for the prestigious Rackless Kazi Dj residency in Zambia in partnership with the Southern African British Council and Modzi Arts. Subsequent to this, she was shortlisted as a top 10 semi-finalist amongst a cohort of over 500 Djs for the Ultra South Africa King of The Decks competition. 

To mitigate the misrepresentation of the marginalized, Desiree has co-founded a women led electronic music movement called Boys Club. 

Be sure to stay tuned for her debut release which will bring a fresh perspective on afro tech.

Bookings: 
simon@primarytalent.com
laetitia@primarytalent.com

MGMT: 
james@purplewall.com
abi@hannahwants.com

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