In this episode of Smart Money, Jorge Mendes, Cell C CEO, shares how the company has transformed from a struggling operator into a lean, cash-flow-positive business. Through disciplined financial restructuring, strategic partnerships, and a shift to an asset-light model, Cell C has rebuilt its network quality, brand, and customer experience while positioning itself for long-term growth.

Mendes discusses the impact of innovative MVNO partnerships with major brands like FNB and Shoprite, the company’s focus on technology-driven services, and the lessons learned from leading a successful turnaround. He also provides insights into Cell C’s future ambitions, including plans for a potential JSE listing and continued innovation in South Africa’s competitive telecom landscape.

Jorge Mendes on Cell C’s turnaround and future growth strategy

Daily Investor has launched its new finance, business, and investing show, Smart Money, with Alishia Seckam.

To further serve its growing audience, Daily Investor has partnered with one of South Africa’s top broadcast and financial journalists, Alishia Seckam, to launch Smart Money.

Smart Money focuses on South Africa’s asset management industry, JSE-listed companies, venture capitalism, and how to invest smartly.