In this special episode of the First Chair Podcast, PSIA-AASI CEO Jeff Lifgren and Marketing & Communications Director Katherine Fuller share the inside story behind this season’s all-new member survey. This isn’t just another questionnaire — it’s part of a larger, ongoing effort to better understand and respond to the needs of instructors, schools, and the entire snowsports industry.

Jeff and Katherine discuss why this new approach is different, how it will help PSIA-AASI stay relevant in a rapidly changing environment, and why every member’s participation matters. From uncovering what drives instructors to helping schools tell their story to resort ownership, this project is all about listening, learning, and building a stronger future for everyone on snow.

We’re Listening: How PSIA-AASI’s New Member Survey Will Shape the Future of Instruction

The First Chair Podcast brings you inspirational stories and educational tips from the country's best ski, snowboard, Nordic, and adaptive instructors. 

More than 34,000 individuals belong to PSIA-AASI (Professional Ski Instructors of America and American Association of Snowboard Instructors), making it the world’s largest organization dedicated to snowsports. We are lifelong learners committed to changing lives through great experiences on snow. 

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We’re Listening: How PSIA-AASI’s New Member Survey Will Shape the Future of Instruction

PSIA-AASI First Chair Podcast