The Social Experiment label returns with another standout release, this time from esteemed UK techno artist Billy Turner.

In a few short years Turner has built a solid fan base around the world, with his music finding its way into the record bags of the likes of Daniel Avery, Laurent Garnier and Adam Beyer thanks to a series of powerful releases on Dense & Pika’s Kneaded Pains, Tiga’s Twin Turbo and Drumcode’s vinyl-only offshoot DC LTD. Radio 1 support and Rinse FM guest shows have showcased his mature, visceral techno, and in the process have helped make him one of the hottest rising talents in the game right now.

First up, ‘Wake’ is a brilliantly atmospheric and scene-setting tool that is sure to become a popular set opener. A real sense of suspense and eeriness rises from the drifting alien soundscapes and foreboding pads providing a perfect introduction to the EP. The absorbing ‘Flush’ then gets straight to business with a serene, Detroit-style techno groove; it’s deep and enveloping with warm, soulful pads and effortless hypnotism in the drums all underpinned by rumbling, menacing bass.

Keeping up the quality, ‘Natural’ is a more angular and textured track, with edgy industrial synths rising and falling throughout as restless drums power onwards. It’s designed to fill vast spaces with sound and oozes the sort of all-consuming atmosphere that really makes an impact. Finishing off in style, ‘Downwards’ is the most powerful of the lot, with hunched kick drums demanding you dance and cosmic life forms evolving in the airwaves above. It’s a real techno journey that takes you to a different world in stylish and cinematic fashion.

These are four timeless techno tracks from an artist in fine form and a label that never fails to deliver.

[SE011] 03. Billy Turner - Natural

For the past 7 years, "Social Experiment" has been the name of Jonny White’s internationally acclaimed series of Social Experiment showcases that have been an essential brand for the worlds top clubs and music festivals since it’s inception. From instalments in Panorama Bar and Fabric to DC10, these events have set the tone for a new project and new sound that White plans to concentrate his latest efforts on. The new catalogue promises to focus on a raw, dubby, industrial and brooding style of techno, a direction that has been transparent in Art Department shows as of late with much of the early catalogue being present in his sets.

This newly inspired project has also been launched as a partnership with hometown friends Nitin and former Art Department band-mate Kenny Glasgow in support of an issue very close to their hearts—animal rights. White has recently begun work on a charity project with long time friend and Pulse Radio founder Wade Cawood - called MAAC (Music Against Animal Cruelty). The charity will act as a fund with plans to galvanize the support of the electronic music industry and to help raise money to protect African wildlife facing the threat of diminishing population or extinction. Social Experiment will serve as a non profit record label with 100% of all net proceeds donated to MAAC.

About MAAC:
MAAC (Music Against Animal Cruelty) is a non profit organization with one simple directive: to save African wildlife. MAAC is a vehicle conceived by Jonny White of Art Department fame and long time friend and founder of Pulse Radio, Wade Cawood, to act as a broker between musicians, music industry and music fans alike, and organizations who are working on initiatives to save various animals facing the dangers of a diminishing population and/or extinction. Ultimately MAAC's objectives will extend to curating large scale events in hopes of raising substantial funds, allowing us to curate our own initiatives in Africa. In the interim we will be working as a "fund" to which anyone can contribute. We in turn will select various "grassroots" initiatives as beneficiaries. Whether it be to save lesser known animals who desperately need our help like the Wild Dog, or to enable Rangers to educate land-owners and farmers as to how they can safely utilize their land to produce crops or livestock without harming local wildlife, our mission is to help. 

Wildlife conservation in Africa is an issue near and dear to our hearts. We have come to realize that there is an often overlooked opportunity for artists and fans who are passionate about this issue to make a difference. Our plan is to galvanize the support of the music industry—a worldwide collective of likeminded individuals who together can make a significant difference in Africa.

Social Experiment is a non-profit record label. 100% of net proceeds from sales of this record will go towards conserving wildlife in Africa.

[SE011] 03. Billy Turner - Natural

Social Experiment Records