Have you been spinning your wheels when it comes to content marketing, digital marketing, branding and social media? Are you spending loads of time creating content, engaging with your community, posting to the social networks yet the return on your investment is not in sight?

The first question I will ask you is do you really know your audience? Do you know what they need and want from you? What keeps them up at night? What problems do they have that you can help solve?

Are you creating content that satisfies their needs and helps solve their problems?

Are you providing resources that delight them? Are you creating brand experiences that are lasting and that help them remember you far above your competition? Or are you serving up the same ol’ stuff you have been for years?

In this episode Pam Moore explains why it is so important that you understand your audience and the human beings within your social media communities.

She shares in detail 10 things every business and marketing leader MUST know about their audience. It is a requirement, not an option to know your audience and deliver the highest value content and engaging experience every day.

004: Do You Know Your Audience and Social Media Community?

As entrepreneurs, marketers and business leaders, we all make excuses. It happens to the best of us. Even if we start out a project, career or new business venture with the greatest of intentions, life often gets in the way. People get in the way. Failing business systems and technology slow us down.

Many find themselves buried in challenges, obstacles and roadblocks. They often wind up settling for status quo and forget why they started the journey, the venture in the first place.

The key is to not let the challenges, obstacles and roadblocks stop you from success. Don't let them put you into a cycle of making up excuses that stop you in your tracks.

It's time you crack the nuts that are holding you back. Fix that broken business or email marketing system. Implement the website or blog you have been planning for the past year. It's time to get stuff done and stop making up excuses why it's not done!

Each day you have a choice. You can either own the day or you can let it own you. The same thing goes for the week, month, year and life. You can choose to make your life and business happen or you can sit back and make excuses why nothing good is happening.

Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding agency gives you some serious tough love. If you're stuck in a rut, need some inspiration to get unstuck then this is the episode for you.

 

Episode Highlights

-Quit making up excuses and get to work

-Why you must take the skeletons out of the closet and deal with them head on

-Selecting 3 top changes you will implement this month to move your business and life forward

-Getting your stakeholders on board with the needed changes

-Working across silos

-The power of mindset

024: Quit the Excuses - Fix the Mindset, Fix Your Business

Just as we think social media, marketing and business leaders were finally starting to "get it" in regard to the foundation of social media being about human connection, relationships, authenticity, there seems to be new wave of cheaters, influence score addicted self proclaimed "gurus" ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands fake Facebook fans or Twitter followers.

What is even more disappointing is that these are the exact same people who are tweeting, speaking, training and preaching about the importance of being real, nurturing real relationships and how to build and ignite a human social brand.

There are industry thought leaders setting up fake accounts that advocate for themselves all troll others on the web.

I believe these things are one big fat social elephant in the room that we all must no longer tolerate. Ignoring it is not going to make it go away.

Should you fake it until you make it? You can hear Pam Moore, CEO Marketing Nutz, full service social media, content marketing, branding, digital marketing agency share her  answer to this question in this episode of the Social Zoom Factor podcast.

 

Episode Highlights

Should you fake it until you make it?

How to identify fake fans on Facebook

How to identify fake followers on Twitter

The risks associated with buying fans and followers

Why you should never troll others on the web

The risk of spamming and cheating tactics to your brand

Why winning the sprint in life and business is not the objective if it requires cheating.

Fake Facebook Fans and Followers, Trolls, Spam and Bullies

Welcome to the digital age of marketing where you are the brand. You can run, you can hide but you can't escape the need to build your personal brand.&nbsp;
We all know people buy from people. &nbsp;People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well.&nbsp;
When a new potential client contacts us to do business, the first place go to learn about them is the internet. We will start with a Google, Facebook or Twitter search. We then immediately click through to LinkedIn.&nbsp;
In a matter of seconds we can find out who the person is and if they are who they said they are in the contact form. We can find out where they work now and where they have worked the past 10 - 20 years. We will within seconds know if they have a blog, if they have kids, where they went to school and the list goes on.&nbsp;
Yes, you may be sitting there reading this and think... "Pam, &nbsp;you will never know that about me because I will never post all of that information."&nbsp;
I want to ask you why? Why would you not want me to find out the best information about you? Why not ensure your digital persona is a true representation of who you really are?&nbsp;
It is becoming a requirement , not an option to develop your personal brand. If you want to be trusted and rise above the noise you must connect with people as a human being, not just a logo.&nbsp;
Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself.&nbsp;
You don't build your personal brand in minutes or hours. You build your personal brand over days, weeks, months and years. You must earn trust, establish credibility and authority.&nbsp;
You must know who you are. You must know who your audience is and how you can serve them.&nbsp;
Even if you are just getting started online, it is important you start somewhere. It only takes a seed. it's how you nurture your personal brand that will bring success.&nbsp;
Check out episode 147 of the Social Zoom Factor podcast for 7 fundamental steps to build your personal brand.&nbsp;
Take a listen and be sure to subscribe to the entire series on&nbsp;iTunes,&nbsp;Stitcher&nbsp;or&nbsp;SoundCloud!
In this&nbsp;23&nbsp;minute podcast you will learn:&nbsp;

7 fundamental steps to build your personal brand&nbsp;
Why you must be self aware of your strengths and weaknesses&nbsp;
Why personal branding is a requirement, not an option&nbsp;
Why you must stop excuses and start building your personal brand today&nbsp;
Why you are the media&nbsp;
The difference between authenticity and transparency&nbsp;
Why you must know who you are and what you stand for&nbsp;
Why you must know your audience and what they need from you&nbsp;
How to be aware of your digital body language&nbsp;

147: 7 Personal Branding Fundamental Steps

Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience.
Did you know that according to Google, 25% of shoppers start on a PC but eventually move to a mobile device. &nbsp;Shoppers are no longer using one channel to research, shop and buy. People don't always simply walk into a store and buy a product. They may first be researching the product or service online via mobile device, tablet, desktop or all of the above.
Even in the B2B (business to business) space, business leaders are doing the same thing. They are researching products, services and people behind the brands using multiple channels. They jump from iPhone to iPad to laptop within minutes. Both B2B and B2C (business to consumers) customers expect brands to design a user experience that is personal, relevant and seamless across devices.
It is important for digital and social marketers to understand the reason why, the context, the when, where and how their customers are using what screen to connect with and buy from the business.
Take a listen to the 154th episode of the Social Zoom Factor podcast "in a nutshell" episode for an overview and definition of omnichannel marketing.
This episode is part of a new &ldquo;in a nutshell" mini-series of the Social Zoom Factor podcast to do a deep dive on many marketing and business concepts, strategies and tactics important to&nbsp;understand if you want to be successful in the online world and with digital marketing.
In this 20&nbsp;minute podcast you will learn:&nbsp;

Definition and overview of omnichannel marketing
Difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing
Why channels must work together to be considered omnichannel marketing
How omnichannel marketing differs from multichannel marketing
Why you should not force your online buyer to scale up screens (move from mobile device to desktop)
Why marketers should become experience architects
The importance of being at the right place at the right time, not every place all of the time
The importance of creating personal and seamless user experiences

154: Omnichannel Marketing in a Nutshell - Creating a Seamless, Personal Social User Experience

When many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements.
Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small component of your brand.
Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals language and more. The colors, language and visuals are supporting elements, not "the" brand. Big difference.
Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's a promise delivered. It's value received. It's community. It's relationship. It's empowerment, inspiration, education and the list goes on.
Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. At the root of your brand are a set of experiences.
You can't control perception. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.
At the core, your brand is rooted in who you are and how you care about others. It's not just about you. It's not just about pretty colors or a logo you pay a marketing or branding agency big bucks to design. It's not a brand manual the same agency delivers and you don't look at again until the next agency asks for it.
Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not!
A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise.
Would you like to learn where to start in building your brand architecture, strategy, vision, mission and more so that you can impact brand perceptions, increase brand equity and build a loyal tribe of brand evangelists? If you answer yes, then you have landed on the right blog post today!
Take a listen to the 201st episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community!
&nbsp;
In this 30 minute podcast you will learn:
Definition of brandingDefinition of a brand identity Definition of brand architectureDefinition of visual brandingDefinition of brand trustDefinition of reputationTop 5 reasons you must develop a brand strategy for your businessImportance of brand story telling How to increase brand equityRisks that lead to decreased brand equityEstablishing thought leadership, earning trust and credibility via brandingHow to differentiate from your competition via brandingHow to tap into the power of emotional branding Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

201: Your Logo is Not Your Brand - Brand Strategy in a Nutshell

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Download resources mentioned in episode: http://www.socialzoomfactor.com/207 The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Instead emotional branding is about igniting emotions at the core of everything you say and do. It's about understanding your audience, humanizing your brand, using language that connects you with your brand and the list goes on. Wikipedia defines emotional branding as follows: "Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love." Source Take a listen to the 207th episode of the Social Zoom Factor to learn how you can tap into the power of emotional branding to ignite your audience, business and brand! I share with you 8 foundations for integrating emotion into your branding strategies. Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud!  In this 20 minute podcast you will learn: Foundations of emotional branding. Why you must know what excites, motivates, empowers and enlightens your audience. Why it's NOT all about you! How to strike an emotional chord with your audience. Learning how to surprise and delight your customers and audience every chance you get. Importance of being human in your communication, language and engagement with your community, customers and audience. Understanding the difference between authenticity and transparency. Storytelling with audio, visuals and text. How to plan your content and why you should not "wing it". How to plan content yet save time for dynamic, real-time content marketing. Building something bigger than yourself and engaging your audience and customers in it as well.

207: How to Build an Emotional Brand - 8 Strategies and Tips

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? &nbsp;They write blog posts, record and publish videos, webinars and podcasts teaching and preaching others how to build a unique brand or how to have ultra success overnight. They talk about differentiation and how to stand out from the crowd.&nbsp; However, when you do the "double click" and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. They have become a spitting identical image to everyone else.&nbsp; Too often they are chasing shiny object, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on a social shiny object.&nbsp; Unfortunately many of them don't have close to the results and success they claim to have, yet they paint this picture that their "unique" methods work and that for the low, low price of $99 you too can be rich and famous if you buy their magical super powered class.&nbsp; Even worse most of them don't know how to measure results. Many don't know the basic data and analytics when it comes to their blog or website traffic, conversion funnels or even social media community engagement. They lack basic business, digital marketing and social media marketing knowledge and experience.&nbsp; The truth is that the real rebels are the leaders who trade in fear of missing out for focus. They know how to work smart, not just hard. They know the key to success is smart hustle, not just working 24 hours a day, 365 days of the year. Success requires a healthy mind, body and spirit.&nbsp; So, how do you rise above the status quo? Are you a leader who wants real, impactful and measurable results? If this is you, then you have landed on the right blog post and podcast today. Take a listen to episode 216 of the Social Zoom Factor podcast for 10 Tips to Be a Social Media and Digital Marketing Rebel. It's time you stand out from the noise, rise above the crowd and and stomp status quo forever. Are you ready? Listen to the podcast now. You won't be sorry. In this 30&nbsp;minute podcast you will learn:&nbsp;  10 Tips to Become a Social Media and Digital Marketing Rebel&nbsp; Why real marketers are not afraid of data and analytics&nbsp; Why prioritization and focus delivers better results than chasing shiny social objects Why less is truly more when it comes to social media, digital and content marketing The truth about following your passions with no real plan to monetize&nbsp; Why you should not be afraid to leverage social media automate and get your life back&nbsp; Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels&nbsp; Why you must never be afraid to ask for help&nbsp; The power of stomping the fear of missing out and embracing focus&nbsp; Why it's not about what the technology can do for you, but instead what you can do with the technology

216: Be a Social Media Digital Marketing Rebel

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better.  http://socialprofitfactor.com

236: Audience Marketing 101 Part 1

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com&nbsp;

Audience Marketing 101 Part 2

Buyer personas are the key to connecting with your audience in meaningful and human ways.&nbsp; This episode teaches you the what, how and why every business needs buyer personas and an audience first marketing strategy to grow their business in the digital age.&nbsp; FREE Buyer Persona Worksheet:  5-Day Buyer Persona Bootcamp:&nbsp;  &nbsp;

Buyer Personas 101 What, Why and How to Use them For Your Business

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.&nbsp; This episode teaches you 10 things that you MUST know about your customer. Knowing your audience will help you increase the ROI on all of your marketing programs, campaigns, content and more.&nbsp; FREE Buyer Persona Worksheet:  5-Day Buyer Persona Bootcamp:&nbsp;  This episode is sponsored by Fiverr Check out the Fiverr Microgrants program helping businesses zoom results. Up to 3 businesses will get $1000 in Fiverr credits to use however they would like.&nbsp; Learn More and Apply-&gt;&gt;

10 Things You MUST Know About Your Customer

Learn the 10-Point Checklist for Irresistible Content that converts to more customers!&nbsp; FREE eBook  (beautiful 29 page guide)&nbsp;  &nbsp;

How to Create Irresistible Content 10-Point Checklist

How do you market your business and connect with your audience in authentic ways during a global crisis?&nbsp;  Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies that are working today.&nbsp;  Learn how to market your business in the new normal.&nbsp;  What role do you want to play? How can you be a foundational powerful center of hope, love and success both online and offline today?&nbsp; Join my !&nbsp;  FREE Resources:&nbsp;   to clearly define your top target customers &nbsp;   &nbsp;

Marketing Your Business in the New Normal

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.&nbsp; This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age.&nbsp; FREE Buyer Persona Worksheet:  5-Day Buyer Persona Bootcamp:&nbsp;

10 Reasons You Need an Audience First Marketing Strategy

Pam Moore of Marketing Nutz shares with you the top 20 questions you MUST answer before starting your content marketing strategy. Answering these questions will help you leverage your content to convert more customers.  Download the free ebook with all 20 questions:    Join Pam's 5-Day Buyer Persona Bootcamp:&nbsp;

Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan

Get Your Social Media Digital Marketing Plan Approved

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers! Supporting Resources:&nbsp;     What you will learn:  What is a sales and marketing conversion funnel 3 Top phases of the sales and marketing conversion funnel How to optimize each phase of the conversion funnel Key metrics to help you optimize your funnel and convert more prospects to buyers

Sales and Marketing Conversion Funnels - How to Get Started

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, what are the best practices? Take a listen and learn the solid foundations for how to be a part of the political conversation during an election year without risking damage to your brand.&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

Personal Branding and Politics - Building Your Brand in a Political Minefield

Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today!&nbsp;  Also knowing what NOT to do and what you need to change is what will set you apart from the status quo and help you leapfrog your competition!&nbsp; Dig in with Pam Moore of Marketing Nutz to learn how to optimize everything you do for marketing this year!&nbsp; This will help you not only increase ROI but also generate more leads, sales and new customers!&nbsp; Supporting Resources:&nbsp; &nbsp;     &nbsp;

Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Instagram, blogging, YouTube, video marketing efforts and plans. Supporting Resources:&nbsp;    Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more!&nbsp;&nbsp; Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads and sales!&nbsp; Supporting Resources:&nbsp;   Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

15 Methods to Research and Know Your Customer for More Leads and Sales

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the go-to expert in your industry and niche!&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

Personal Branding: 5 Pillars to Build a Brand of Authority and Influence

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power packed 15 minute episode with proven methods to help you break through what may be stopping you from achieving success with your marketing programs.&nbsp;   &nbsp; Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more!&nbsp;  &nbsp; Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

7 Steps to a Profitable Digital and Social Media Marketing Plan

SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes. 

SocialZoomFactor

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