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You know Dirtybird for dropping basslines and creating smiles on the dance floor since January 2005.

The fun family vibe of the Dirtybird label can be traced back to a free event started in Golden Gate Park, San Francisco. This new kind of house music went against the smooth vocal house that was popular at the time and derived its influences mostly from hip-hop, drum n bass, and American funk. The free outdoor BBQ party was very rough around the edges but eventually became legendary amongst the people of San Francisco. This event was also a very influential factor in the decision by Claude VonStroke to start the record label in 2005.

Today, Dirtybird has offices in San Francisco and Los Angeles and has expanded into events and tour production. As it grows, the brand continues to expand beyond music into merchandise, licensing and artist management. In 2015, Dirtybird launched the inaugural Dirtybird Campout festival, which has been dubbed “Summer Camp For Adults”, and Dirtybird has been recognized from their achievements by being awarded "Underground Label of the Year" at the International Dance Music Awards, “Label of the Decade” by Mixmag, “Best North American Label” by DJ Mag, and Billboard’s "Top 5 Independent Dance Labels".

G-Funk Music Inc
When you think about West Coast hip-hop, you can’t overlook the impact of Warren G. Born Warren Griffin III, this Long Beach native didn’t just ride the wave of G-Funk—he helped create it. Warren’s journey from the streets of Long Beach to the global stage is a testament to talent, hustle, and staying true to your roots.
Warren grew up in a two-parent household until his parents split, leaving his mom to hold it down. But even as life changed, the music didn’t. His parents’ collection of jazz, funk, and soul records planted the seeds of his sound early on. By the time he hit 13, Warren was already finding his way into music. It wasn’t long before he linked up with his buddies Nate Dogg and Snoop Dogg to form 213, a group that would lay the foundation for what was to come.
You see, Warren G isn’t just a rapper—he’s a storyteller. And like any good storyteller, he knows how to paint a picture. His style? It’s laid-back, but it hits hard, much like the man himself. Think Slick Rick’s narratives, Jimmy Spicer’s funk, and Kanye’s drive all rolled into one. Warren’s music takes you on a ride through the highs and lows of life, with every track telling a story that feels as real today as it did when he first dropped it.
Now, if you’re talking about hits, you can’t skip over “Regulate.” That track, featuring his longtime friend Nate Dogg, wasn’t just a song—it was an anthem. In 1994, “Regulate” dominated the charts, hitting #1 on the Billboard rap chart and #2 on the pop chart. The album, Regulate…G Funk Era, sold four million copies worldwide, solidifying Warren G’s place in hip-hop history.
But Warren didn’t stop there. His career continued to climb with tracks like “This D.J.” and collaborations with the biggest names in the game. And while the spotlight shone bright, Warren kept his feet on the ground, staying connected to his Long Beach roots.
Over the years, Warren has done more than just drop hits. He’s evolved, always finding new ways to express himself. He’s not just a rapper—he’s a producer, a businessman, and now, a culinary artist. Inspired by his father, a former chef in the Navy, Warren launched Sniffin Griffins BBQ. This venture is more than just a nod to his dad; it’s a new chapter in Warren’s story. It’s about family, flavor, and bringing people together—just like his music has done for decades.
What sets Warren G apart from other artists? It’s his loyalty, his business mind, and his ability to adapt. He’s not just in the game—he’s changing it, whether it’s through his music, his business ventures, or his influence on the next generation of artists. Warren is the regulator, the motivator, and the guy you want to have around when things get tough. He’s fun, he’s focused, and he’s always ready to take on the next challenge.
As Warren looks to the future, he’s got his sights set on more than just music. Sure, he’s still dropping bars and producing tracks, but he’s also bringing that same passion to the kitchen. With Sniffin Griffins BBQ, Warren is cooking up something special, blending his love of music with his love of food. It’s all about creating something that lasts, something that brings people together—whether it’s at a concert or a cookout.
Warren G’s journey is far from over. He’s a legend, no doubt, but he’s also a man who’s always looking forward. His message? Never give up, no matter what. Life’s got its speed bumps, but those are just part of the ride. Warren’s story is one of resilience, creativity, and staying true to who you are. And as he continues to evolve, one thing’s for sure—Warren G isn’t just living in the past. He’s shaping the future, one beat, one business, and one BBQ sauce at a time.

Management: charlie@cgimusiconline.co.uk

Jaguar Skills. A DJ. Producer. A freak. Details of his real name, age and home town left largely unconfirmed…

Sonny Constable is following