Mad diving

Grienkho brings his fully analogue production to vinyl for the first time. This echoey, distorted, ambient-techno roller has a squelchy bass you wouldn't believe could come out of analogue kit. Odd, down tempo keys provide the melody and keys masquerading as strings flitter in the background as the beat constantly evolves and hints of euphoria creep in to cap off a thunderous debut.

A1 > Mad diving

Electronic Music Label - Bologna (IT)
12" on wax

General Concept:
SorryForThis represents the natural evolution and growth of a producer.

The initial idea comes from passion and strength which supports someone's own music and own style and the ability of launching it out there with confidence. We'd like to create a very well connected group, almost like a family able to face a worldwide competition. 

Music is at first enjoyable, fun and relaxing; the origin of the name is certainly ironic as we don't like to take ourselves to seriously. We also hope that this will allow us to break the market in a witty and casual way to then show the commitment, passion and professionalism beyond it.

Music
There's not a precise music genre that we'd like to stick to. We'd like to keep the proposal as open as possible spacing from house to techno without prejudices towards new ideas. Ideally every track should have its own personality and be able to convey live ability and authenticity. 

We are very attached to the physicality of our products and feel that objects like the vinyl represents our first attraction to music as well as our solid technical roots. We have therefore decided that every release will be produced on vinyl as well as digital form, supported by the best promotion possible and distributed in all major stores.

Graphic
In a close connection with the name there is a graphic concept.
The style has to stand out and struck at once, as we believe that a label in order to be complete must also follow an artistic leitmotiv. The logo should be simple and easily recognizable, which should ideally be placed on one side of the disc as a constant (cloud and thunder light) and on the other side there could be a character, an animal or animated version of it (which would stand for the particular release) with which play humour and link to the name. The idea is that creating comic strips/ironic strips (either cynic or sadistic humour) that recollected the labels’ name: SorryForThis!
The artwork of the whole album cover will be produced in collaboration with Buskart ass. who’s going to promote a different new young artist every release



Media
www.sorryforthis.com
facebook.com/sorryforthis
soundcloud.com/sorryforthisrecords
twitter.com/sorryforthisrec
youtube.com/user/SorryforthisTV




Contact:
info@sorryfothis.com


A1 > Mad diving

SorryForThis records