Lu:nera - Lose Control (Radio Edit)

“I want to lose control...”

Out now on YouTube | Available on SoundCloud this Friday | Streaming everywhere August 25 

Exclusive purchase via Bandcamp only

[https://lunera.bandcamp.com/album/lu-...]

Our new single "Lose Control" is an Afro house track that leans into rhythm, tension, and release. Driven by percussion and layered vocals, it builds with purpose until there’s nothing left to do but move. It’s not about losing yourself - it’s about letting go, even for a moment. it’s about trust. About the kind of presence that makes you drop your guard, let go of the need to steer, and just feel.

This song isn’t just another drop. It’s our first fully independent release, created without compromise - and without the industry strings that so often silence the very artists it profits from.

Over the past year, we’ve turned down label contracts that offered exposure in exchange for ownership. Some demanded rights to songs they didn’t fund, didn’t shape, and didn’t believe in until momentum took hold. No exit clauses. No trust. Just control.

So with this track, we’re taking ownership - on our terms."Lose Control" is built for the dancefloor, but it also speaks to something deeper: the moments where you draw a line, reclaim your space, and move with intention.
￼
We hope it moves you - not just to dance, but to feel.

Support the Release on Bandcamp

This is the only place where you can buy and own the track. Every purchase supports us directly as independent artists and helps fund what comes next.

[https://lunera.bandcamp.com/album/lu-...]

We're Going Fully Independent.

After deep reflection, we've made the decision to go fully independent. The current music industry often fails to reward artists fairly for their time, creativity, and passion. From now on, all future releases will be available exclusively through our Bandcamp, where you can buy directly from us.

This isn't just a business move - it's a stand for artistic freedom, sustainability, and respect for the work that goes into creating music. Every purchase goes directly to us, helping fund new projects, support our lives, and continue doing what we love: making music that connects with you.

We’re asking for your support not just as fans, but as people who believe that artists deserve to be paid fairly for their work. The price of our music reflects the months of writing, producing, and perfecting - not to mention the personal investment behind every track.
To everyone who has supported us so far: thank you.

To those walking this new path with us - we appreciate you more than words can say.
We're building a future where music isn't dictated by corporations - but by artists and the people who believe in them.

Thank you for believing in us.
Jesse-Jay Lacey & Cormac Malone
Lu:nera

Lose Control

Lose Control (Radio Edit)

Buy Record Or Digital

Lu:nera - Lose Control (Radio Edit)

Veyra is tension, bloom, and stillness in one. Emotive ambient techno for late nights and glitchy dreams. No vocals, just space. Melodic House vibes

Veyra

Balearic Echoes

Sunset Strip

Buy Link: http://bit.ly/2yeq0j8 

https://soundcloud.com/onedotsixtwo 
https://soundcloud.com/gmj-fulcrum

ODST0027

Release info

Premiere: GMJ - Periphery - (onedotsixtwo)

Russian producer Ilya Gerus, debuts on our label with a release called "Safiya". The single "Safiya" was accompanied by two beautiful remixes, starring Pedro Capelossi and Stranger Tourists.

Safiya - RYNTH

Safiya

Ilya Gerus - Safiya (Pedro Capelossi Deep Interpretation)

Harmony Vol. 38 [August 2020]

3rd Avenue's first 'We Are The Future' compilation was released in 2013. The collection featured a snapshot of some of electronic music's future stars and further cemented that 3rd Avenue is an imprint that's committed to the growth of underground dance music.

For the second edition of 2020 3rd Avenue welcomes artists from Argentina, Australia, Colombia, Croatia, Hungary, Lithuania, Malaysia, Paraguay, and Indonesia!

Send your demo to demo(at)soundavenue.be for the next edition!

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We Are the Future 2020, Vol. 2

Buy on Beatport

Gabo Martin - Only You [3rd Avenue]

Another talented producer is coming to us from Argentina! Esteban Ikasovic is making his debut with a release on our label called "Earth Revelations"! In addition to his two phenomenal originals, there are also two great remixes, where they were on duty, Russian producer, K Loveski and USA based duo, which leaves great impressions with previous releases, Mariner + Domingo!

Earth Revelations - One Of A Kind

Earth Revelations

Esteban Ikasovic - Dreamcatcher (Original Mix)

The latest release on Madloch’s Sound Avenue imprint finds the label showcasing new interpretations of ‘Kafka’ by Ercos Blanka. Originally released in March of this year, it was the lead piece on the third installment of the label’s popular ‘Correlation’ series. Well received by fans and tastemakers alike, its deep, organic musicality resonated throughout the electronic underground, reaching over 1.5 million streams on Spotify in a six-month span. Now looking to refresh the track for the fall season, Sound Avenue invites Arina Mur, LADS and Francisco Aguado to provide their own unique interpretations. 

Making her label debut and providing the first interpretation of ‘Kafka’ is Arina Mur. Since making her production debut just two years ago, the Russian artist has found a home on Anjunadeep, Akbal Music and Seven Villas. Also an accomplished DJ, Arina has had the honour of opening for top international talents such as MANDY, Pablo Bolivar, Gorje Hewek and Izhevski. Now making her much anticipated Sound Avenue debut, she puts her own unique twist on ‘Kafka’. Redolent rhythms, exotic percussion and hazy harmonics set the course for this enchanting journey. Mounds of perfectly contoured bass roll forward with capsizing swing, as emerging atmospheres and clustered chimes smoothly shift energy into a glowing break. Reflective and hopeful, the centrepiece furthers the poignant narrative, eventually resetting the groove for a spirited final movement.

Next up and also making their label debut are LADS. Hailing from Germany and South Africa respectively, the duo has a meticulous discography highlighted by releases on Lost & Found, Magician on Duty, Nie Wieder Schlafen and Rebellion Der Traumer, where their intricate yet dreamy sound has flourished. Now making their first appearance on Sound Avenue, LADS take ‘Kafka’ into groovy territory. Deep yet robust, the piece flows through a storyboard of undulating bass, chunky rhythms and fragmented design, before shifting energy into an otherworldly break. Nostalgic in nature, the centrepiece projects an optimistic radiance, as waves of percussion and emerging rides cue a pulsating finale.

The release concludes with Francisco Aguado making his label debut and providing the third and final interpretation of ‘Kafka’. The Spanish artist has found a home on Apnea Label, Greyscale and Seven Villas, where he has showcased his dubbed-out brand of deep house. Now following the release of his latest Apnea vehicle ‘Coincidences of Life’, Francisco debuts on Sound Avenue with a hypnotic rendition of ‘Kafka’. Beginning with organic beats and dusty percussion, it’s the meditative nature of the groove which becomes instantly compelling. Pulsating and full of great character, it anchors what is a dubby yet musical slice of deep techno. Shifty harmonics marry clustered pianos across a nine-minute storyboard, for what results in a charming late-night journey. A heady interpretation from the Spanish artist, which rounds out a welcome remix edition for Ercos Blanka’s ‘Kafka’. 
Written by Mitch Alexander (www.releasepromo.com)

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Kafka (Remixes)

Kafka

Ercos Blanka - Kafka (LADS Remix) [Sound Avenue]

The 63rd release on Madloch's Crossfade Sounds imprint welcomes Deepshader from Moldava to the label with his 'Take The Leap' EP. This talented guy just had releases on Particles, Noise Dealers, and Suprematic. Mazzè from Poland and Davstr3k from Italy got invited to do a remix.

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(Only Private Soundcloud links)

Take the Leap

Deepshader - Take the Leap [Crossfade Sounds]

A new name on the lists of house music performers is the Italian producer Alessio Serra, where after the release on the phenomenal La Mishka label, A Must Have and Bevel Records, he signs his first release on RYNTH!

Dreamer - RYNTH

Dreamer

Alessio Serra - Dreamer (Original Mix)

Demo Submissions: demo(at)soundavenue.be
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https://soundcloud.com/barmelodia 

Founded in 2011 by Belgian DJ and producer https://soundcloud.com/madloch , Sound Avenue is an electronic music label that stands for quality and originality. Borderless in vision, the Belgian imprint has forged a path to multiple musical dimensions. Blurring the boundaries between house and techno, it’s a platform for anyone with an open mind and ears. Having built early momentum on a global scale, the label hosted events across Europe, North Amercia, Argentina and their home country of Belgium. These uniquely branded club nights featured some of the labels core artists (at the time) including Agustin Basulto, Beat Syndrome, Luis Junior, Matias Vila, Nicolas Rada and Sound Process. It set in motion what has been a unique course to musical freedom, pioneering various sonic blueprints over the course of eight years, while maintaining a strong bond  between its loyal and ever expanding fanbase.   

Originally intended to be a stand alone platform, as Sound Avenue experienced unprecedented growth its musical horizons expanded, eventually paving the way for two label subsidiaries in 3rd Avenue and Crossfade Sounds. The former drew influence from Sound Avenue’s early beginnings, showcasing the best in melodic house while the latter dove into the realms of deeper, dubby house and laid back modern techno.   

Now over one hundred releases into their journey, Sound Avenue has continued to flourish through precision, care and well thought out A&R choices. It’s this attention to detail that has allowed the label to work with some of electronic music’s most esteemed artists, such as Budakid, Bachir Salloum & Zone+, Charles Webster, Cosmic Cowboys, Eelke Kleijn, Estroe, Facundo Mohrr, James Teej, Kurt Baggaley, Luis Junior, Martin Roth, Pablo Bolivar, Petar Dundov, PHCK, Powel, Santiago Garcia, Stelios Vassiloudis, Superlounge and Tim Engelhardt. 
 
Sound Avenue carefully curates each release to move their vision forward, building a close-knit family of scene veterans, while nurturing new talents such as Agustin Basulto, Giddyhead, Lucefora and Nicolas Rada. It’s this cohesive blend which has made the label bold, innovative and a standout in their field. With their finger firmly on the pulse of an ever evolving marketplace, it has been Sound Avenue’s foresight which has allowed them to adapt to this shifting landscape, while continuing to build their fanbase globally. As dance culture continues to grow Sound Avenue unites people from all walks of life, like-minded souls who are bound by one distinct trait, a passion for music. 

Info & Bookings: info [at] soundavenue.be