Expert Advice is our new column that shines a light on the leading voices across music business, marketing, wellness and more and shares tips straight from the source on how to grow your career and find sustainable success.

Cherie Hu is an award-winning writer focusing on innovation in the global music business. Her newsletter Water & Music, featuring original, long-form analysis on music/tech trends, reaches over 7,000 subscribers weekly and has over 300 paying members on Patreon. You can also find her work in Billboard, Forbes, NPR Music, Music Business Worldwide, Pitchfork, Rolling Stone and many other publications.

Get tips for starting a livestream, learn about what's working for other artists and find out where she thinks the future of "live" is headed.

Expert Advice: Cherie Hu's best practices for livestreaming

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