How Could I Not?

Unfiltered. Unconventional. And above all, unapologetic. Those are the defining traits of a whole new generation of Country star – and Spencer Crandall is one of them. As one of Country’s most progressive new talents, self-made and as dynamic as they come, Crandall has no time to say “sorry” for his raw, soul-baring stories. Driven toward greatness, he’s got no remorse for his big dreams, and pulls no punches with his ever-evolving sound. The Nashville based artist has spent years combining pop’s untamed energy with the confessional lyricism of Country, opening up territory no one before him even knew existed – and with his ambitious new 20-track album, Western, the frontier expands again. Growing up in Denver with a tight knit family, the creative powerhouse was taught hard work and dedication, and learned his lessons well – even playing football in college. But when injuries ended his career, the standout athlete was officially out of his comfort zone. Fully embracing his natural, genre-defying instincts, with ultra-smooth vocals, deeply-personal themes and hot-blooded performances, Crandall now counts 1.2M monthly Spotify listeners, 250M total career streams, more than 2.6M followers on TikTok, and fan engagement so off the charts it drives sold-out shows around the nation. He released three albums before Western, made his Grand Ole Opry debut in 2022, and continues pushing toward the ultimate goal of a sold-out stadium performance – Western is just the next step.