HEAVY the album out now
laylo.com/sir

With the ever-evolving landscape of R&B, SiR has solidified his place as one of the genre’s most compelling voices. Since his 2015 debut project, Seven Sundays, he has consistently delivered soulful, introspective music that resonates with fans worldwide. His HER EP series (HER in 2016 and HER TOO in 2017) earned widespread praise, setting the stage for his breakout sophomore album, November (2018).

SiR continued his momentum with Chasing Summer (2019), a critically acclaimed album that featured the RIAA Gold-certified single “Hair Down” with Kendrick Lamar, as well as fan favorites like “John Redcorn” and “You Can’t Save Me.” 

During the pandemic, he kept his audience engaged with the single “Rapper Weed” and his well-received cover of The Isley Brothers’ classic “Footsteps in the Dark, Pts. 1 & 2.”

In 2022, SiR entered a new chapter of his career, releasing a string of singles, including “Satisfaction,” “Life Is Good,” and “Nothing Even Matters.” He continued to build anticipation for his next project with the release of “No Evil” and “Karma” featuring Isaiah Rashad.

In 2024, SiR delivered Heavy, his highly anticipated album, which arrived on March 22. With this latest body of work, he reaffirms his place as a driving force in modern R&B, seamlessly blending soulful storytelling with rich, timeless production.

In the more than 15 years since the last Clipse album hit the shelves of record stores, the music world has been upended several times over. “You see great rappers all the time,” Pusha-T says, before contrasting he and his older brother Malice with those who are not truly of the culture. “But there's something a little off about it.” Let God Sort ‘Em Out has no such problems. Over 13 taut, kinetic beats from longtime collaborator Pharrell, Pusha and Malice exorcise demons and catalog areas of personal growth—without ever sacrificing the menace and minimalism that made them legends of the genre. It is a master class in maturing without abandoning one’s core identity, but rather deepening it, making it more three-dimensional. “The fact that it has remained viable for so long has allowed me to say, ‘Hey, this must be meant to be,’” Malice says. Let God Sort ‘Em Out is an instantly unforgettable contribution to the duo’s catalog, and to hip-hop writ large, filled with the type of razor-toothed exercises that made Clipse icons in the first place. Take the taunting “Inglorious Bastards” or “Marie Kondo,” which scoffs at “60-day stars and 20-year thousandaires.” The beats, which Pusha describes as “polarizing,” are urgent, technicolor, and hold plenty of space for the vocal to become the track’s most important instrument. The need to be authentic is paramount, but it’s also natural to these two. Perhaps Malice puts it most clearly: “Nothing else works for us.”

Black Messiah out now:
iTunes: http://smarturl.it/BlackMessiahIT
Amazon Music: http://smarturl.it/blackmessiahamazon
Spotify: http://smarturl.it/BlackMessiahSp
Google Play: http://smarturl.it/BlackMessiahGP

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