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J Balvin is the stage name of José Álvaro Osorio Balvín, from Medellín, Colombia. Balvin is a reggaeton singer whose polished urban singles and best-selling albums have made him a top-tier Latin pop artist. He became interested in music at a young age while listening to rap, champeta, bachata, and reggae on the radio. He was also a big fan of music videos; it was from these that he began to develop his dance moves and cultivate his own style.

He signed to EMI Colombia in 2009 and released his first single, "Ella Me Cautivó," which charted at 35 on the U.S. tropical chart. This was followed by the release of the full-length Real in 2010. Balvin contributed four tunes to the soundtrack of the Tim Bulot film El Negocio. All of them charted, including "En Lo Oscuro," which hit the top spot in his native country.

La FamiliaBalvin was a featured vocalist on the Colombian version of Robin Thicke's smash single "Blurred Lines," which was issued in October of 2013, just prior to his own second album, La Familia. All four singles from the album charted in Colombia's Top Ten, and "Yo Te Lo Dije" hit number two on the rhythm chart and number nine on the Latin pop chart in the U.S. The B Sides collection appeared in September of 2014, featuring two more radio chart-topping singles in "6 AM" and "Ay Vamos." The latter won a Latin Grammy for Best Urban Song. His 2015 single "Ginza," the offcial pre-release for his next album, entered the Hot Latin Songs chart at number one, topped several others, and was certified platinum.
EnergíaBalvin's collaborations were as notable as his own work that year. He and Julión Álvarez were featured on Juan Gabriel's single "La Frontera." His "Latino Remix" of Justin Bieber's smash "Sorry" scored big for both artists at Latin pop radio and in digital streaming and downloads. The following year, Balvin won the Premios Lo Nuestro Artist of the Year Award and was a featured guest on both Sofia Carson's charting debut single "Love Is the Name" and on Alejandro Sanz's "Cuando Seas Grande" -- from a performance at La Voz -- along with Gloria Trevi and Los Tigres del Norte. In May, he released the single "Bobo," produced by Pharrell Williams, who also appeared on the track along with Mosty and Bia. It topped the Latin songs chart. The full-length, Energia, was produced by Sky and featured additional contributions from Bull Nene, Daddy Yankee, Fuego, Yandel, and Juanes.

Melanie Martinez's creative drive and talents have always distinguished her from other musicians. After releasing her platinum-certified 2015 debut album, Cry Baby—which reached No. 1 on Billboard's alternative albums chart and has amassed over two billion streams worldwide —she conceived and directed a video for each song on the album. These mini-movies traced the traumas and insecurities experienced by the album's character, Cry Baby.
 
Melanie’s sophomore album and film, K-12, is another ambitious triumph. K-12's music is a vibrant and singular melting pot of low-key hip-hop, soulful pop and indie-leaning electro. K-12's universe is an expansion of the one introduced in Cry Baby. Using lyrics rich with metaphor, songs address the struggle to find a place to belong—including within friendships, the physical world and romantically—even when fitting into society feels like an uphill battle.
 
To accompany the album, Martinez wrote and directed a 90-minute movie (also called K-12) that incorporates the album's music and mirrors the themes and characters introduced. Filmed on location in Budapest, Hungary, the movie focuses on Cry Baby (portrayed by Martinez) and a class of students who find themselves trapped in a horror house-like residential school. As they experience the usual grade school rites of passage—a lunch room food fight, the embarrassment of gym class, a romance with nefarious intentions, courses taught by checked-out teachers— they have to figure out a way to escape.

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