NPO RADIO 2 DEBUT NEW REELWORLD SOUND

The biggest radio station in the Netherlands, NPO Radio 2, is heading into spring with a brand new on air sound from ReelWorld.

The custom jingle package features 17 newly composed themes as well as news and utility elements.

Head of Imaging at NPO Radio 2, Guido Sprenger, said: "For Radio 2 we were looking for different imaging that really connected with the music that we're playing and the diversity of sounds and voices that define our station. ReelWorld surprised us with jingles ranging from Motown to Grunge, from sounds like The Weeknd to Fleetwood Mac. Together we constructed a sound that is unique and extremely recognisable."

The creative also includes a series of innovative ‘mash up’ mixes that combine Radio 2’s diverse playlist within jingles and talk over beds.

ReelWorld Managing Director Anthony Gay said: “NPO Radio 2 is a prestigious European radio brand with a clear vision. To support Guido, Basyl and the team with their objectives has been a huge honour. This package really kick starts our 2021 and there’s a lot more to come!”

The new sound is part of a long term partnership between NPO Radio 2 and ReelWorld which will see them create further updates across the coming years.

The MediaCityUK based production company with its roots in Seattle, USA, continues to develop the new sound for BBC Local Radio in the UK as well as RTE 2fm in Ireland and enjoys successful partnerships with Europe’s biggest broadcasters.

NPO Radio 2 joins the long list of European broadcasters using ReelWorld jingles and imaging that already includes Heart UK, NRK P1 Norway, BBC Radio 1, Los 40 Spain, and RTL Berlin.

NPO Radio 2 ReelWorld Themes 2021

Sei bereit

Radio 538 -  2017 (1)

Radio 538 - 2018 - 5

RADIO 538 - KEYZ (Chris Hartgers & Steph Jansen)

Wisebuddah Radio 538 Summer 2019 Montage

Radio 538 -  2019 (1)

Radio 538 - Keyzzzz 2020 V2

German public broadcasting station, 1LIVE, have launched an extensive overhaul of their station sound and imaging, teaming up with London-based production company Wisebuddah for the first time.

Every day, nearly 3 million people listen to the Westdeutscher Rundfunk (WDR) station across North-Rhine Westphalia, tuning in for some of the most varied and progressive content on German radio. 

Reflecting this, Wisebuddah have produced a package that features over 35 distinct compositions, ranging from IDs to Show Openers and talkover Beds, along with a brand-new set of Information Elements and Sweepers. The new audio identity is then all brought together with the station’s brand-new sonic logo, which has been designed to underpin the uniqueness of the German station.

David Mannheim, Brand Manager, 1LIVE added: “For the “new 1LIVE” we were looking for an individual and unmistakable package that sounds urban, modern, warm, young, dynamic, but by no means cheap or stressful. In addition, the new sound package should pick up on current music trends and optimally adapt to the 1LIVE playlist. In the first meetings we explained to the Wisebuddah team our philosophy and conveyed what DNA 1LIVE carries. 

This balancing act - intense and dynamic, but not sounding stressful or annoying - was implemented very well by Wisebuddah. The final elements are very easy to drive and combine optimally with the range of content that 1LIVE displays daily in the program: events, comedies, topics from the sector, current news and listener interaction.”

Phil Tozer, Wisebuddah’s Managing Director, said: “David and the team asked us to create a wide-ranging package that really represented 1LIVE and its listeners and wanted us (like them) to be courageous and unconventional. From meetings in London, to great collaborative discussions and listening sessions, this was always at the forefront of our minds. 
It means we have created something that, from both a musical and a branding point of view, flows smoothly through and connects the stations programming, yet resonates on an individual level too; be that with a presenter’s personality or the next song on the 1LIVE playlist.

Check out the new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.

Wisebuddah 1LIVE 2020

98FM’s new sound is an evolution of the 2018 branding and reflects recent developments in the station’s format and playlist to incorporate more of the biggest hits through a number of years, along with today’s best music. 
 
The package blends new custom elements (including a brand-new TOTH, fresh Show Openers for Dublin Talks and 98FM’s Big Breakast, and a new News theme), with a selection of IDs taken from Wisebuddah’s Antenne Bayern 2020 package. 
 
The current distinct 98FM sonic trigger is retained; and is designed to flexibly project the station’s branding by adapting to musical style, key and tempo to fit any song intro, bed or promo.
 
Pat Gill, Imaging Director at 98FM, said: “We’re really excited to get this package on-air. We wanted to build on the elements of our existing sound and I think we’ve created something really fresh. It has been great fun to work with the Wisebuddah team again to strengthen the 98FM brand in Dublin.”
 
Wisebuddah’s Business Relations Manager, Dom Scott, added: “It’s been great working with 98FM again on this new package, Pat is an Imaging Director at the top of his game who knows what he wants creatively and you can hear the results in our latest collaboration. Adapting a well-known station sound to accommodate a shift in format can be a tough brief so congratulations to Pat and the creative team for pulling it off!”

Wisebuddah 98FM 2021

Sublime plays the best Funk, Soul & Jazz, and makes a difference for a better world by offering positive and encouraging headlines, positioned as The News of Progress. The Rhythmic AC format already attracts over 400,000 different listeners a week; a demo which is active, well educated, and culture & lifestyle oriented.

Station manager Rick Waltmann came to us for an authentic sound. Played by great session musicians and complemented by very soulful vocals (from Dutch soul diva, Berget Lewis). The package will match timeless music by Marvin Gaye and Earth Wind & Fire, as well as current core artists Anderson Paak and Alicia Keys.

To emphasize the message of Sublime, these 10 bespoke jingle IDs are not ending with the brand name, but with a catchy tagline instead; the new slogan Let’s Get It On. A sublime & sexy on air sound for the station that radiates positive energy, this is Sublime 2021!

RADIO 538 - KEYZ (Chris Hartgers & Steph Jansen)

Steph Jansen

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