Ireland's most-listened to CHR station RTÉ 2FM asked Wisebuddah to create a fresh, unified sound to highlight their commitment to supporting the best emerging Irish talent.

With new themes for 2FM Rising, which champions multi-genre new Irish music and up-and-coming artists, and new imaging for the RTÉ Choice Music Prize, along with wider IDs for the station; the package provides a unique and authentic identity for 2FM’s new music programming by combining original Irish voice over and sung vocals with the latest international CHR production techniques.

Wisebuddah RTÉ 2FM 2020-21

NPO RADIO 2 DEBUT NEW REELWORLD SOUND

The biggest radio station in the Netherlands, NPO Radio 2, is heading into spring with a brand new on air sound from ReelWorld.

The custom jingle package features 17 newly composed themes as well as news and utility elements.

Head of Imaging at NPO Radio 2, Guido Sprenger, said: "For Radio 2 we were looking for different imaging that really connected with the music that we're playing and the diversity of sounds and voices that define our station. ReelWorld surprised us with jingles ranging from Motown to Grunge, from sounds like The Weeknd to Fleetwood Mac. Together we constructed a sound that is unique and extremely recognisable."

The creative also includes a series of innovative ‘mash up’ mixes that combine Radio 2’s diverse playlist within jingles and talk over beds.

ReelWorld Managing Director Anthony Gay said: “NPO Radio 2 is a prestigious European radio brand with a clear vision. To support Guido, Basyl and the team with their objectives has been a huge honour. This package really kick starts our 2021 and there’s a lot more to come!”

The new sound is part of a long term partnership between NPO Radio 2 and ReelWorld which will see them create further updates across the coming years.

The MediaCityUK based production company with its roots in Seattle, USA, continues to develop the new sound for BBC Local Radio in the UK as well as RTE 2fm in Ireland and enjoys successful partnerships with Europe’s biggest broadcasters.

NPO Radio 2 joins the long list of European broadcasters using ReelWorld jingles and imaging that already includes Heart UK, NRK P1 Norway, BBC Radio 1, Los 40 Spain, and RTL Berlin.

NPO Radio 2 ReelWorld Themes 2021

vandal's-heart.mp3

This song is my journey back to myself—the fearless, wild, and unapologetically free girl I once was. Somewhere along the way, life dimmed my spark, and I forgot how to truly play, laugh, and shine. But the girl from the 90s never really left; she was just waiting for me to remember her.

“Back to the 90s Me” is more than just nostalgia—it’s reclaiming joy, courage, and the vibrant energy that makes life worth dancing through. It’s about breaking down the walls I built, embracing every scar, and celebrating the woman I’ve become without losing the magic of who I was.

When I sing this, I feel her heartbeat—the one who laughed too loud, loved too fiercely, and lived without limits. This is my anthem of rediscovery, empowerment, and unapologetic self-love. The 90s girl inside me isn’t just back—she’s stronger, brighter, and finally free.

💪Back 2 the 90s Me💪

Radio 538 - 2018 - 5

RADIO 538 - KEYZ (Chris Hartgers & Steph Jansen)

Radio 538 - Top 100 2018 Promo

Wisebuddah Radio 538 Summer 2019 Montage

Radio 538 -  2019 (1)

www.brandy-jingles.com

Q Sounds Better With You 2020

German public broadcasting station, 1LIVE, have launched an extensive overhaul of their station sound and imaging, teaming up with London-based production company Wisebuddah for the first time.

Every day, nearly 3 million people listen to the Westdeutscher Rundfunk (WDR) station across North-Rhine Westphalia, tuning in for some of the most varied and progressive content on German radio. 

Reflecting this, Wisebuddah have produced a package that features over 35 distinct compositions, ranging from IDs to Show Openers and talkover Beds, along with a brand-new set of Information Elements and Sweepers. The new audio identity is then all brought together with the station’s brand-new sonic logo, which has been designed to underpin the uniqueness of the German station.

David Mannheim, Brand Manager, 1LIVE added: “For the “new 1LIVE” we were looking for an individual and unmistakable package that sounds urban, modern, warm, young, dynamic, but by no means cheap or stressful. In addition, the new sound package should pick up on current music trends and optimally adapt to the 1LIVE playlist. In the first meetings we explained to the Wisebuddah team our philosophy and conveyed what DNA 1LIVE carries. 

This balancing act - intense and dynamic, but not sounding stressful or annoying - was implemented very well by Wisebuddah. The final elements are very easy to drive and combine optimally with the range of content that 1LIVE displays daily in the program: events, comedies, topics from the sector, current news and listener interaction.”

Phil Tozer, Wisebuddah’s Managing Director, said: “David and the team asked us to create a wide-ranging package that really represented 1LIVE and its listeners and wanted us (like them) to be courageous and unconventional. From meetings in London, to great collaborative discussions and listening sessions, this was always at the forefront of our minds. 
It means we have created something that, from both a musical and a branding point of view, flows smoothly through and connects the stations programming, yet resonates on an individual level too; be that with a presenter’s personality or the next song on the 1LIVE playlist.

Check out the new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.