In a dark kitchen in the middle of a sweaty night in Las Vegas, all 6’4” of Dan Reynolds is hunched over a laptop, slapping beats on the table and crooning lyrics into a tiny microphone. Before long, he and the other three members of indie rock band Imagine Dragons would be playing “It’s Time,” that same laptop-demo-turned-supersized-anthem, from the roof of a parking garage to a wave of thousands of screaming fans. This song title to the single from their 2012 debut KidInaKorner/Interscope release “Continued Silence EP” is an all too apt descriptor of the band’s hard-earned success—but it’s also emblematic of the deep-seated anxiety Reynolds and the rest of the band experienced leaving behind any realistic expectation of a normal job to do the thing they love most.

A third-generation Las Vegas native, Reynolds is no stranger to the adage “the house always wins,” choosing to pave his musical career with a near obsessive work ethic and hundreds of unused demos rather than roll the dice with the first songs that sprung from his mouth. It’s no surprise, then, that he was drawn to guitarist Wayne Sermon, another founding member of Imagine Dragons. Having practically grown up in a recording studio and graduated Berklee College of Music, Wayne had been practicing his guitar through meals and other socially inappropriate situations as long as he could remember; he challenged Dan in a way that was both uncomfortable and exactly what they both needed. When they began writing songs together and recognized something special was happening, Wayne called up his Berklee friend Ben McKee, who promptly dropped out of school with only a few credits left, moving across the country to play bass for the band. This sort of reckless/genius behavior is typical for Ben, who has an uncanny penchant for spicy food and a suitcase full of unbelievable road stories. More recently, the band was joined by drummer Daniel Platzman, another Bostonian schoolmate who seems way too nice to be playing rock and roll until you actually see him in action.

Several tours and three self-released EPs later, Imagine Dragons had made a serious name for itself, particularly in the west coast circuit. Although their songs vary from nearly whimsical and light to brooding and powerful, listeners are drawn to the inherent honesty in the music. The only rule of thumb for the band, it seems, is to write from a true place; the result is songs that literally run the spectrum of human emotion. Attend a concert, and it becomes clear that the live performance of deeply personal songs has a real effect on people. And the band itself is not immune, as demonstrated when Dan literally passed out into the drum set during a finale song, sending cymbals and drum stands crashing while the rest of the band played on until the close.

Great songwriting is bound to be noticed eventually. As proof that the harder you work, the luckier you get, one of those people who noticed was Grammy winning producer Alex da Kid (Eminem, Rihanna). Alex and Dan began collaborating on projects, and soon the band had developed a relationship with Alex and his team. The alchemy resulting from Alex’s hip hop sensibilities and Imagine Dragons’ anthemic rock is nothing short of explosive. The byproduct of this creative collision is “Continued Silence,” a six song in-your-face sonic grenade that breaks musical boundaries and yet is strangely relatable by its improbably diverse audience.

Despite it all, on any given day when they aren’t on the road playing shows, you can still find Imagine Dragons huddled away in a rehearsal room somewhere, banging out song after song in search of the next perfect track. Like most things in Vegas, the band is angled at going big or going bust. For the sake of those who love great music, we hope it’s the former.

Hella Mega Tour w/ Green Day, Fall Out Boy, Weezer + The Interrupters coming in 2021 - http://hellamegatour.com

MONSOON GROUP OF LAS VEGAS
MONSOON GROUP OF LAS VEGAS is a full service nightlife group that provides 

- NIGHTLIFE CONSULTING & EDUCATION
Nightclubs, Bars, Restaurants, 
Lounges & Adult Clubs 

- SPECIALTY EVENTS
Corporate Branding Events 
Tradeshows & Expos
Muti-City Product Branding Events/Tours

- LAS VEGAS VIP HOSTING & SERVICES 
VIP Nightclub Access
Gambling Hosting 
Private Jet Transportation
Helicopter Transportation & Tours


Monsoon Group members will be speaking at he following Nightlife Industry Expo/Conferences:

* NIGHTCLUB & BAR's - International Hospitality Week *
Las Vegas Convention Center, Las Vegas, NV (USA)
TBA March 2010
(North American Nightclub & Bar Convention)

* EXPO CDC *
Mexico City, Dist. Federal (Mexico)
JULY 8th & 9th 2009
(Latin American Nightclub & Bar Conference) 

* EXOTIC DANCER'S ADULT CLUB OWNERS EXPO *
Mandalay Bay, Las Vegas, NV (USA)
AUGUST 23rd - 27th 2009
(Gentleman's Club Owner's Convention) 


OUR “ABOUT US” is really ALL ABOUT YOU... 
Within any business there are often deficiencies with expertise, experience, or both. Don’t allow your business and profits to suffer from this! Allow our strengths to become your strengths. 

The Monsoon Group of Las Vegas is a dynamic and experienced professional group providing renown nightlife consulting, corporate& specialty events for some of the nation’s largest companies and brands, and Las Vegas VIP hosting. What makes the Monsoon Group unique and successful is the fact that some of our group members are nationally recognized industry experts, educators, and speakers, and most of our group members are presently active within successful business organizations throughout the industry. Our members’ successful track records are proven through present performances/positions as well as their past achievements. 

We pay close attention to the Las Vegas market as it is the most aggressive and progressive nightlife and hospitality market in the United States. Knowing that world renown nightclubs, bars, lounges, and restaurants located in Las Vegas are not the “norm” of the industry, however it is these industry leading management systems, technologies, designs/décor, marketing/promotion, entertainment, and general trends that occur in Las Vegas that are observed, learned, and when possible, implemented or incorporated into our client’s businesses throughout the United States.

Though there are other competent industry consultants, we pride ourselves on our industry leading education, networking, technology exchange, and information updates that are current and in “real-time” within the industry. More importantly, we stress the successful implementation of these factors into our clients’ businesses. Most consultants have a great understanding of

industry principles that are universal throughout the industry. No matter the type of business whether it be a nightclub, bar, restaurant, or adult club, these businesses share basic and shared managerial, operations/systems, marketing/promotions, and public relations principles. These principles can be taught or learned from books and through “classroom instruction/consultation”. 

By being grounded in the “capital” of the nightlife industry, Las Vegas, and by working with multiple venues in various markets, both large and small, the Monsoon Group of Las Vegas does not only “teach and instruct”, but we are committed to continuous learning and technology exchange from some of the most educated and successful professionals throughout the industry. It is from these professionals and organizations that we continue to learn and grow for our clients’ benefit

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