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The “story” format seems to be appearing everywhere now hint hint Instagram, Facebook Messenger & of course Snapchat.

What is it that makes the format work so well?

Connection — Most stories are filmed with the front facing camera creating a personal 1-on-1 feel between the creator and the viewer.

Time Limit — 10 seconds sounds like a really short time.. it’s not. It is just long enough to make a point and deliver value & no more. Keeping the viewers attention and focus.

Vertical — First off I love the vertical angle for a number of reasons but it just feels right, in terms of stories it works wonders and changes the way the story is told resulting in this unique media.

Ordering — As stories are shown from the oldest to newest clip you get to watch moments unfold which is a big change from algorithmic/time based feeds like Twitter which chop up messages designed to be consumed in ascending order.

It seems like more and more people are creating stories with value — however the content itself is different for each creator, but which style is the most engaging?

The aim of this podcast is to find an answer to this question!

The Stories Podcast is following