Straight Forward *Vinyl001*
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► Onory: @onory1
► Shawn Cloud: @shawn_cloud

Introducing Straight Forward's debut vinyl release, the "Parallel Universe EP" by label owners Onory and Shawn Cloud. This exclusive edition features two original tracks by the artists and remixes by Pascal Conza and Bastian Lehnert. Dive into a world of sonic exploration, where creativity knows no bounds. Get ready to experience the straight forward sound in a whole new dimension.

Vinyl available through the artist or via DM.

Listen & Enjoy!

Mastering: Rob Smalls
Cover: Gregory Hedrich

Parallel Universe EP

Onory & Shawn Cloud - Parallel Universe (Original Mix)

Zurich-based platform for experimental-minimal and techno music. Established in 2020 by Onory & Shawn Cloud.

If you like to send Demos, please send us a Link to your private Soundcloud-track via a message.

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Swiss Music for cool people. 🕊️

Analog basses, mystical melodies, and cheeky synths lie at the core of Onory’s unique sound. From his home studio in Zurich, Switzerland, he shapes grooves that carry both depth and playfulness, balancing underground aesthetics with a distinctive personal touch. As a DJ and live act, he transforms these ideas into hypnotic journeys, blending raw energy with subtle details that keep the dance floor locked in.

Onory is also the founder of Straight Forward, a Zurich-based platform dedicated to experimental-minimal and techno music. The label has become a home for authentic and forward-thinking sounds, reflecting his passion for pushing boundaries and supporting kindred artists.

His music has been released on respected imprints including Alula Tunes, Subios Records, Soupherb Records, AlpaKa MuziK, Savana Audio, As Usual Music, Room 555, and his own Straight Forward. Each release shows his playful approach — bass-driven yet dreamy, mysterious yet mischievous — always unmistakably Onory.

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▶ TOUR 2025
15.03 - Mit Dir Showcase, Germany
10.04 - Sihlrecords, Switzerland
18.04 - Friedas Büxe, Switzerland
21.06 - Pride, Switzerland
27.07 - Mit Dir Festival, Germany
09.08 - 2Tackt Festival, Germany
07.09 - Mystic Creatures Festival, Poland
28.09 - Zinkbad - Switzerland
01.11 - Raedli, Switzerland
22.11 - Nebel, Switzerland
31.12 - Beyon the Mountains Festival, South Africa

▶ TOUR 2024
23.03 - Das Institut, Germany
29.03 - Friedas Büxe, Switzerland
13.04 - Abstrakt, Berlin
01.06 - Rockefeller, Norway
27.07 - Mit Dir Festival, Germany
24.08 - Wedding Festival, Germany
08.09 - Mystic Creatures Festival, Poland
15.11 - Klaus, Switzerland
24.12 - Friedas Büxe, Switzerland
25.12 - Rumpelkiste, Switzerland

▶ TOUR 2023
07.01 - Kater Blau, Germany
04.03 - Mit Dir Showcase, Switzerland
10.04 - Waagenbau, Germany
21.05 - Privat - Mallorca
03.06 - Rockefeller, Norway
27-30.07 - Mit Dir Festival, Germany
18.08 - Streetparade, Switzerland
26.08 - Privat, Germany
08-11.09 - Mystic Creatures Festival, Poland
24.12 - Friedas Büxe, Switzerland
27.12.23 - Crack Bellmer, Germany

▶ TOUR 2022
12.02 - Jatzlove, Switzerland
19.02 - Rote Fabrik, Switzerland
05.03 - Variété, Switzerland
01.05 - AfrikaBurn, South Africa
07.05 - Ilukuluku Afterglow, South Africa
08.07 - Zentralwäscherei, Switzerland
30.07 - Mit Dir Festival, Germany
13.08 - Streetparade, Switzerland
22.10 - Rote Fabrik, Switzerland
29.10 - Variété, Switzerland
24.12 - Friedas Büxe, Switzerland

Bookings:
straightforward.records@gmail.com

Last big booking: 2025
Mit Dir Festival (GER Berlin)

Label: Straight Forward
Zurich-based platform for experimental-minimal and techno music. Established in 2020 by Onory & Shawn Cloud