PULSE 1 - FILL THE BUS - BIG MONTAGE

The Great North Run - Live coverage montage

Mylo's Gender Reveal

CRAIG STEWART DEMO - APRIL 2025

One of Bauer Media Audio UK’s flagship stations has updated the brand sound on KISS and KISSTORY. Designed for a ‘digital-first’ approach, the new audio branding ensures KISS stands out across all touchpoints, from radio to social media and beyond.

Bauer Media Audio UK’s Group Operations Director, Chris Ward, explains the need for a fresh approach: "KISS is the home of the biggest dance and R&B, and we needed a sound that matches that energy - something bold, fresh, and instantly recognizable across everything we do. Whether it’s on air, online, or on socials, this new sonic identity makes sure KISS cuts through."

Matthieu Schotvanger, Branding Consultant at PURE, highlights the big picture: “We believe that such a 360-degree approach helps the medium of radio remain relevant for years to come, especially when using smart activation to engage and monetize audiences. There’s great opportunity for radio when we think beyond radio, and find our audience wherever they are - with the right message, at the right time. Audio branding supports that omnipresent strategy.”

The new PURE Jingles package is now live on KISS and across all its sub-brands, including KISS XTRA and KISSTORY. With a dynamic, cutting-edge sound, KISS is set to make waves not just on air, but wherever its audience listens, watches, and interacts.

KISS - United Kingdom | Demo

Take a listen to the refreshed sound of Cadena 100, one of Spain’s most listened to radio stations – who we’ve been working with for more than a decade. 

We believe in long-term collaboration to develop and strengthen your brand’s sonic identity. 

On-air now at Cadena 100: twelve new warm, bright Hot AC themes, tailored perfectly for their audience with vocals in Spanish and Catalan.

Cadena 100 Reelworld Jingles 2025

How do you feel about branded song intros?

We feel they’re a great way to improve music flow and our Production Vault services thrive on them! 

In Belgium, we’ve taken it a step further and have been helping the VRT’s MNM stamp their audio brand on the songs they play with bespoke, custom branded intros.

We blend artist IDs, MNM’s station voices, and our cast of vocalists to produce song intros that connect their playlist with MNM’s wider sonic branding.

Interested in exploring new audio ideas? We’re always happy to chat about audio branding with no pressure!

MNM Reelworld Branded Song Intros

We Make You Move - Vol. 04

Planet Radio

Radio Today Editor Stuart Clarkson chats to Graham Liver about the proposed cuts to BBC Local Radio and what founder Frank Gillard would have made of them.

Talking about BBC Local Radio on BBC Radio Lancashire - 1 Dec 2011

stuartclarkson