audio engineer / composer
//
[] - znobeats.com - []

A New York Emcee Born in The Bronx, Raised In Manhattan.

Dance / House / Tech & Hip-Hop

Melbourne, Australia

email: awpollock@outlook.com

E.B.N It's The ISM
MUSIC AVAILABLE ON SPOTIFY, and ALL OTHER STREAMING PLATFORMS!

Midnight Crisis by Lex One Lucian White 
Available  now http://www.LexOne.Uno
Midnight Crisis  the Album Available NOW on iTunes, Google Play, Amazon, Spotify & More 
Lex Cruz a/k/a LexOne embodies the spirit of the modern-day Renaissance man with limitless ambition. The talented Miami-by-way-of-New York artist is a rapper, music producer, deejay, director, event promoter, and indie label owner, known just as much for his wild live shows, as his business acumen. Lex got his feet wet in the music industry in 2006 when he founded GTPS (Get That Paper Son) at the former Hi-Top Studios (a hybrid recording studio and sneaker boutique) in Fort Laude in Fort Lauderdale. When days were slow, he and his musical partner Mike Beatz locked themselves in the studio, perfecting their craft and steadily building a following. While living in New York in November 2009, he received a phone call from the U.K. about a track he cut with Mike and some other friends (under the name Wizard Sleeve) that was blowing up overseas. The song, “Riverside (Let’s Go!),” caught the attention of famed label Ministry of Sound Records, who signed the group for the single, had them re-record it, and asked them to fly to London to shoot a video. What was supposed to be a 12-day, 14-show tour in late 2009 grew substantially, blossoming into a whopping 33 shows in 23 days. At the same time, “Riverside” hit numerous milestones,including becoming a gold record (more than 500,000 copies sold), staying on the U.K. charts for more than 11 weeks, and hitting number-one in multiple countries. That same year, Lex dropped a solo album and a compilation with his Monsters Ink crew, in addition to appearing on another giant single with U.K. dance pioneers, Aquasky/Black Noise. Throughout his career, Lex has worked with a number of Hip-Hop greats both on his own, and as part of his side p and as part of his side projects (Major League, Wizard Sleeve, and Monsters Ink). They include Freeway, Rick Ross, and N.O.R.E. along with super-producers such as StreetRunner and Baby Paul (of Da Beatminerz), to name a few. He has also toured with the likes of Souls of Mischief, Bone Thugs-n-Harmony, Smoke DZA, and has shared the stage with a slew of notable acts, like Curren$y, AZ, KRS-One, Troy Ave, Trick Daddy, Method Man, Inspectah Deck, and Kool Keith, among others. As for his own work, the year 2016 was one of his biggest yet thanks to the release of his great Gold Plaque album, which features notable singles “Walk Alone,” “They Know” (which debuted on Sway In The Morning), and “I’ma Beast.” Those tracks made sizable dents on multiple platforms, including college radio, SoundCloud, and Spinrilla. The record built on what Lex had done with 2015’s solid Almost Gold project and the previous year’s No Prisoners, a collaborative album with Mike Beatz aka Thirdworld Don.

Followers of verticalblunt