David Herrero is a seasoned electronic music producer and DJ known for his signature blend of house, tech-house, and tribal grooves. With a career spanning over two decades, his distinctive sound has earned him releases on top labels like Stereo Productions, Defected, and Toolroom. His productions, driven by deep rhythms and infectious percussions, have been supported by industry heavyweights worldwide. Whether in the studio or behind the decks, David Herrero continues to captivate dance floors with his dynamic and high-energy approach to electronic music.

For any DJ and bedroom producer, the ability to “hustle” is often the most underestimated, yet most important factor in determining whether they will fade out or successfully make their mark on the industry. Good hustle is the epitome of both the man and monumental career of international DJ, Roger Sanchez. From humble beginnings in New York City, diggin’ in dusty crates of old vinyl and spinning at house parties in Corona, Queens, to dominating huge dance floors and headlining festival main-stages in every corner of the globe, Roger is truly a self-made man and a house music legend.

The crafting of Roger Sanchez, the DJ, started in the late 80s, where as a young man he was enticed by the explosion of hip-hop that was taking over the city. Embracing the culture as a b-boy and graffiti artist, he would hit parties on the Bronx River and before long, his friends had him trying his hand on the wheels of steel. In a time and place where hip hop, house music, and “turntablism” all collided in a perfect storm of creativity, opportunity, and sick beats, Roger seized his moment and began to build his empire on vinyl and slip mats, starting with a few singles and expanding into a massive collection of over two thousand original productions and remixes.
Releasing music under a multitude of monikers, including the S-Man, Roger S., The Nu- Solution, Underground Solution, DV8, Ego Trip, El Mariachi, The Funkjunkeez, Tribal Infusion, Twilight, and Transatlantic Soul, just to name a few, Roger has been able to maintain the essence of his sound, his flavor, his “sabor”, if you will, while still using each alter ego as a tool to expand on various fresh and experimental sounds. Each one of his multiple music personas have allowed him the opportunity to defy the mainstream and travel out to the far reaches of the musical galaxy, collecting depth, wisdom, and perspective along the way and applying them to his future endeavors in innovative dance music sounds, allowing him to remain fluid and cutting edge across decades.

So many successful endeavors would have never been possible without a rock solid work ethic, something that Roger prides himself on. From the very beginning, he was a dedicated crate digger, searching for obscure samples and break beats in influential NYC record stores like Rock & Soul and Vinylmania. His infallible work ethic, paired with the strong foundation of art and culture that he gained from the Pratt Institute’s School of Architecture took control of the wheel as his passion for music expanded, driving him to start hustling mixtapes on the sidewalks of Broadway in order to finance his earliest gigs. With the encouragement of his father, an engineer, Roger abandoned his plans for a career in architecture and decided to devote all his efforts to his music.
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