Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.

In this episode you will learn:
• What is performance marketing? [3:29]
• How can advertisers take advantage of these tactics? [13:04]
• The importance of quality data in performance marketing [20:19]
• Human value performance marketing [25:30]
• How does Croud optimize? [29:05]
• What are the best KPIs in this industry? [34:02]
• Roles available at Croud now [39:11]
• Typical tools at Croud [42:43]
• What clients work best for Croud? [48:56]

Additional materials: www.superdatascience.com/481

The SuperDataScience Podcast: Machine Learning | AI | Success

SDS 481: Performance Marketing Analytics

The latest machine learning, A.I., and data career topics from across both academia and industry are brought to you by host Dr. Jon Krohn on the Super Data Science Podcast.

As the quantity of data on our planet doubles every couple of years and with this trend set to continue for decades to come, there's an unprecedented opportunity for you to make a meaningful impact in your lifetime. In conversation with the biggest names in the data science industry, Jon cuts through hype to fuel that professional impact.

Whether you're curious about getting started in a data career or you're a deep technical expert, whether you'd like to understand what A.I. is or you'd like to integrate more data-driven processes into your business, we have inspiring guests and lighthearted conversation for you to enjoy.

We cover tools, techniques, and implementation tricks across data collection, databases, analytics, predictive modeling, visualization, software engineering, real-world applications, commercialization, and entrepreneurship − everything you need to crush it with data science.

SDS 481: Performance Marketing Analytics

Super Data Science: ML & AI Podcast with Jon Krohn