Join Tony Eades, co-founder, business re-thinker, and Chief Strategy Officer at Salted Stone, as he goes Under The Hood with Mel Phelps Cevik, Regional Director, APAC and live from North America, Brandon Jones, Executive Director NA from Salted Stone.

Last month HubSpot launched 200+ platform updates for teams in marketing, sales and service. So which ones are worth knowing about? Salted Stone was first to hear the news directly from HubSpot leaders at Spotlight Live in NYC, and is here to breakdown the must-know update

In this episode, we explore how HubSpot has always supported teams to automate and execute at scale, except now they recognise ‘fast sometimes isn’t fast enough’. These new releases manage the modern complexities of omnichannel marketing, personalised selling and on-demand service.

From 200+ releases we discuss the 9 you really need to care about. From Marketing Hub Enterprise enhancements like Multi-Account Management and Journey Automation to AI-Powered Breeze Agents to AI-Powered Workspaces.


AI to ROI: Must-know HubSpot Releases from Spring Spotlight

This episode unpacks how AI and the explosive growth of martech are transforming marketing and operations. Scott explains why AI adoption is at the same transformative scale as the arrival of the internet, and why businesses must embrace it now. As the creator of the Martech landscape graphic, which has grown from 150 tools in 2011 to over 15,000 today, we ask Scott how big will it grow - maybe the “Martech 500 Million” when custom-built AI tools are factored in?

We unpack how agile management principles are helping organisations adapt faster to rapid tech changes, with practical sprint-based approaches.
The shift from “suite vs. best-of-breed” to flexible platform ecosystems, enabling businesses to plug in the best tools as needs evolve. And how we
balance innovation with authenticity, from creating AI-powered customer agents to playful “AI twins” that enhance engagement without deceiving audiences.

🔑 Key Takeaways:

👉  Experiment Relentlessly, But With Guardrails – Encourage team curiosity and trials of new AI tools, while protecting sensitive data and keeping transparency with customers.
👉  Data Quality is Non-Negotiable – Clean, well-governed data is the foundation for successful AI integration and accurate, impactful results.
👉  Empowerment is the AI Advantage – The true power of AI lies in enabling individuals to create, iterate, and execute ideas faster than ever, supported by adaptable tech stacks.

How To Build Marketing Momentum with AI & Martech (ft. HubSpot VP Platform Ecosystem)

End-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges.

Salted Stone is an award-winning, fully in-house team of passionate and endlessly curious experts, and we’re here to kick things up a notch.

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