This Episode Features Business Strategist - Ioana Fistzgiles as she shares here Full Proof Strategy for and her new vision for helping women achieve massive success in 2025

Episode 82: Win Like a Woman,The Blueprint for Success in Life and Business

Anastasia Ristovska has an inspiring story about building a family-owned business that operates seamlessly across continents. Her journey of bootstrapping two companies: Books At Ease which empowers small business owners with real-time financial data for smarter business management and Next Generation Company where they’ve built a training academy to prepare European bookkeepers for the U.S. market. Both companies are a real testament to her vision and determination to help small businesses access financial strategies that were once only available to large enterprises, and she’s doing it in a way that simplifies operations and business trust across cultures.
booksatease.com
nextgencompany.eu
Sageintl.com


Anastasia Ristovska, Building Financial Clarity

Contracting is a concept that that has been applied to the coaching, psychotherapy and counselling industries whereby boundaries are created and clarity given to collaborative work between a coach and a coachee.

Is this something that can be applied to our meaningful interpersonal relationships and is there space for it to add value to your sales activities?

Many coaching methodologies offer guidance in how to bring the prospect and customer forward in a sales discussion but for me it is the true intention of collaborative selling whereby you establish and agree the protocols of engagement - PURPOSE, PROCESS and mutual EXPECTATIONS.

Every good discussion works better when there is clarity, respect and and understanding of why the discussion is being had in the first place.

What do you think?

The principle of 'contracting'

I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers.

Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel.

It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience.

It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing.

Other channels are available.

How great sales people can become greater

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Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.

I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.

Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth.

With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.

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Sprinkle on relevant facts, new ideas, inspiring thoughts, invaluable guidance, and of course encouragement-All of the key things it takes to spark and fuel your entrepreneurial dream!
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