Google is using AI to transform search, email and more.  What was unveiled at Google I/O 2024?    Google's Charity Mhende chats with Techstination's Fred Fishkin.

Techstination Interview: Google using AI to transform search, email and more

The world of SEO is constantly evolving, and as search engines become more complicated, search GPT will play a crucial role as AI technology is poised to change the field of SEO.
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How Search GPT Is Transforming Online Searches

Hello and welcome to AI Tech News Today! I'm Aurora, and I'm here with my co-host Isabelle. Today is January twenty-second, twenty twenty-five, and we have some exciting updates from the world of artificial intelligence. Let’s dive right in!

X games debuts AI judge for snowboarding superpipe. That's right! For the first time, artificial intelligence is taking a seat as an official judge at the X Games. While the AI's scores won't impact the official results, this move signals a potential shift towards integrating AI technology into sports judging in the future. 

Stargate project: five hundred billion dollar AI infrastructure plan in the United States. This ambitious initiative aims to bolster America’s dominance in artificial intelligence, create hundreds of thousands of jobs, and drive significant economic growth. It’s an exciting plan that could reshape the technology landscape in the coming years.

Perplexity launches Sonar API for real-time AI search. Perplexity has unveiled a new API service named Sonar, designed for enterprises and developers. This powerful tool allows users to embed advanced generative artificial intelligence search capabilities directly into their platforms, making searches faster and more efficient.

DeepMind’s Isomorphic Labs to start AI-designed drug trials. Sundar Pichai confirmed that they hope to have AI-designed drugs in clinical trials by the end of the year. This groundbreaking step could lead to faster and more effective drug development processes, showcasing the power of artificial intelligence in medicine.

Microsoft loses exclusive cloud role for OpenAI. Microsoft will no longer have exclusive control over OpenAI’s cloud capacity, although they retain a right of first refusal. This shift opens the door for other cloud providers to enter the scene, creating a more competitive landscape for artificial intelligence services and applications.

That wraps up today’s tech updates! Remember to stay tuned for more exciting developments in artificial intelligence as the field continues to evolve. If you want to keep up with all the latest news, be sure to subscribe to our channel. Thanks for listening, and we'll catch you next time!

AI Takes the Spotlight in Sports Judging and Healthcare as Major Innovations Unfold in 2025

🎙️ Welcome to "AI with Shaily," hosted by Shailendra Kumar, your go-to source for cutting-edge insights in artificial intelligence! Today, Shaily explores a transformative shift in how businesses optimize their content for AI-driven search engines like SearchGPT. 🤖✨

He paints a vivid picture: imagine chatting with a friend who instantly knows everything—answering questions naturally, offering deep insights, and updating information in real-time. That’s the power of AI search engines today. The old SEO tricks of keyword stuffing are fading away. Instead, the focus is on creating conversational, contextual content that feels like a genuine human interaction. Brands are now crafting natural, FAQ-style guides and explainer articles that directly address user intent, making the experience more engaging and authentic. 🗣️💡

Shaily shares a personal story about a content strategy project where they moved from rigid keywords to a fluid question-and-answer format. The outcome was remarkable: increased user engagement and improved search rankings. This experience highlighted how AI values subtlety and context in content. 📈🙌

But writing well isn’t the only key. Structured data and semantic markup play a crucial role—they act like invisible post-it notes that help AI crawlers understand and present your content in neat snippets or featured boxes, boosting your visibility. Think of it as giving your content a VIP pass in the AI world. 🏷️📊

Another hot trend is dynamic content updates. AI engines crave fresh, accurate data like a morning coffee fix! Businesses are now integrating real-time feeds and APIs to keep their pages constantly updated and relevant, essentially giving their websites a daily makeover that search engines notice and reward. 🔄☕️

The landscape is also expanding beyond traditional websites. To truly stand out, brands must engage across multiple platforms—voice assistants, chatbots, video content, and social media. AI is listening and watching everywhere, pulling information from diverse sources, so your presence needs to be seamless and consistent across all channels. 📱🎥🎤

Shaily offers a bonus tip: pay close attention to user engagement signals such as time spent on page, bounce rates, and interaction depth. These behavioral cues are becoming vital ranking factors. Simply put, if people love your content, AI will too! ❤️👀

He leaves us with a thought-provoking question: In an era where AI understands context and conversation better than ever, how can we ensure our content remains authentic and human, not robotic? 🤔💬

To close, Shaily quotes Alan Turing: “We can only see a short distance ahead, but we can see plenty there that needs to be done.” As AI search evolves, so must our strategies. 🚀🧠

Stay connected with Shailendra Kumar on YouTube, Twitter, LinkedIn, and Medium for more AI insights. If you enjoyed this episode, subscribe and share your thoughts on adapting content for AI search engines. Until next time, keep your AI game sharp and your content human! 🤖❤️

This has been AI with Shaily. Thanks for listening! 🎧👏

Mastering AI Search: The New Rules of SEO for SearchGPT and Beyond

You’re tuning into AI with Shaily, hosted by Shailendra Kumar, a passionate guide bringing you the freshest and most impactful updates in the world of AI that could transform how you think about search forever. 🌐🤖

Shailendra shares a relatable story about a friend running a small online boutique who noticed a puzzling trend: increased website traffic but stagnant sales. The key insight? It’s all about how AI-powered search engines, especially the newly rebranded ChatGPT Search (formerly SearchGPT), discover and deliver content. This isn’t your typical search engine—it’s a smart, conversational tool that interacts with users in a human-like way, making search results concise, intuitive, and easy to understand. 🛍️📈💡

For businesses, this means content must be sharply focused and conversational, answering questions naturally as if chatting with a knowledgeable expert. Gone are the days of dry, keyword-stuffed articles. Instead, content should flow like a friendly conversation. 🗣️✨

Another exciting aspect of ChatGPT Search is its embrace of multimodal content—videos, images, and more. If you’re relying solely on text articles, you might be missing out on engaging your audience fully. Think of it as telling your story through many different voices and formats, making your message richer and more captivating. 🎥🖼️🎤

Transparency is also a big deal here. The new citations panel allows users to see exactly where information comes from, pushing businesses to be credible and trustworthy. This is reminiscent of academic referencing, where citing sources builds reputation and trustworthiness—now a crucial factor for your online presence too. 📚✅

Perhaps the most revolutionary feature is the real-time information capability. ChatGPT Search connects to the live web, meaning your content needs constant refreshing to stay relevant and visible. Old, outdated content will be overshadowed by fresh, well-maintained information. It’s like tending a garden where daily care produces the best blooms. 🌱🌸⏳

Shailendra’s takeaway advice is clear: create content as if you’re answering a friend’s question face-to-face. Use natural language, incorporate visuals or videos, and keep your facts updated with credible sources. This approach will attract both AI search engines and human users alike. 👫💬📊

He leaves you with a powerful thought: “In the age of AI, content is no longer just king; it’s the conversation.” 👑💬

Stay connected with Shailendra Kumar on YouTube, Twitter, LinkedIn, and Medium under "AI with Shaily" for ongoing AI news and practical insights. Don’t forget to subscribe, share your thoughts, and explore how AI search is reshaping your online world. Until next time, keep innovating! 🚀🤓📲

AI with Shaily: Mastering ChatGPT Search to Boost Your Content and Sales

Sprachmodelle begleiten heute die digitale Kundenreise und entscheiden mit, wer empfohlen wird und wie. Wenn die KI ein veraltetes oder falsches Markenbild nutzt, verlierst du an Sichtbarkeit, Vertrauen und letztlich Kunden. Wir zeigen dir, wie du das vermeidest.

📺 YouTube: https://youtu.be/fioxVONfhNM

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/

DAS gefährdet deine Markenpositionierung in Sprachmodellen

Unlock smarter control over your website content with your guide to llms.txt files—a markdown roadmap designed to help AI models understand your site better. In this episode, we discuss:

• What is llms.txt?
A content outline file, like robots.txt for AI, that helps Large Language Models such as ChatGPT, Claude, Gemini, or Perplexity navigate your site more accurately and efficiently.

• Why it’s important now:
The AI-driven web is here. Since AI tools face context-window limits and struggle with complex site layouts, llms.txt offers a clean, structured way to highlight your key content and protect originality—all while improving SEO and content visibility.

• Why our free WordPress plugin is the smart choice:
Developed by The Inverness Design Studio, this plugin allows you to generate and manage your llms.txt file right from your dashboard—no coding, no uploads, just a few clicks. Choose which AI crawlers to allow or block (e.g., ChatGPT, Claude, Gemini, Perplexity), and the plugin automatically places the file in your site’s root directory. Fast, secure, and completely free.

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Useful Links:
• Download the llms.txt Generator plugin (Free):
https://invernessdesignstudio.com/designer-tools/free-llms-txt-generator
• Explore other handy designer tools:
https://invernessdesignstudio.com/designer-tools
• Visit our main website for design, web, and AI services:
https://invernessdesignstudio.com

Controlling Content in the AI Age: Understanding and Using llms.txt

Topic: The AI Analytics Revolution.
Dana DiTomaso discusses her childhood and professional journey (01:12), the difference between data and insights (16:36), her views on Google Analytics 4 [GA4] (22:02), the optimal cadence for marketing reporting (25:24), the AI-driven balance between what we can and what we should measure (27:44), the need for dedicated AI analytics tools (30:18), takeaways from attributing traffic to AI Search in GA4 (32:13), the relative value of top-, mid-, and bottom-funnel content (37:13), referral traffic from AI Search (38:37), the added value of AI in analytics (40:21), challenges with AI hallucinations (42:04), AI as an analytics assistant (44:25), and the future of marketing in the AI era (49:01).

Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

Undeniable Entity Optimization The Three Pillars of Google's Confidence Score and the Shift from Keywords to Trust

European Multilanguage SEO Expert Predrag Petrovic about E-E-A-T and AI Search


Fixing Multilingual Site Debt and EAT

Techstination is a daily report on consumer tech produced by Fred Fishkin.  Listen to full interviews and daily reports here and find more at www.techstination.com

SEO Expert Beograd SRBIJA Digital Marketing GROWTH Strategist

Unlock the secrets of data mastery with Shailendra, a 27-year veteran in AI, ML, and Data Science, driving AU$ 6 Billion in transformative value. As the author of 'Making Money out of Data,' their strategies redefine digital success. With expertise honed at IBM and Accenture, they drive innovation and data monetization. Explore how loyalty programs like Flybuys and Everyday Rewards revolutionize business—connect with Shaily today.

Whopping SEO, a top digital marketing agency, is widely recognized for its excellent outcomes. In order to promote success, we provide an extensive variety of services, like PPC, social media marketing, local SEO, and Amazon marketing.

PREDRAG PETROVIC SEO Srbija - Video and digital marketing specialist near Belgrade, Serbia
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Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

In diesem Podcast bekommst du jede Woche fundiertes Know-how für digitales Wachstum. Was bringt wirklich Ergebnisse für euer Unternehmen und eure Marke? Welche Strategien führen ins Leere und verbrennen Ressourcen? Wie sorgst du für bedeutungsvolle Veränderungen durch SEO, Content-Marketing, digitale PR, Paid Media und dem gezielten Einsatz von KI?

Wir zeigen, was in der Praxis funktioniert – mit klaren Analysen, echten Beispielen und Taktiken aus anspruchsvollen Projekten.

Über Evergreen Media®

Evergreen Media ist ein internationales Beratungsunternehmen für digitales Wachstum. Wir arbeiten mit mittelständischen Unternehmen, etablierten Marken und internationalen Konzernen – darunter Organisationen auf Fortune-50-Niveau – an der gezielten Weiterentwicklung ihrer digitalen Präsenz in einer KI-Welt.

Unser Schwerpunkt liegt auf Suchmaschinenoptimierung (SEO), Generative Engine Optimization (GEO), Content-Marketing, digitaler PR und Paid Media. Wir helfen Unternehmen, Marktpotenziale systematisch zu erschließen, ihre digitale Sichtbarkeit strategisch zu steuern und digitale Wachstumsinitiativen unter realen Bedingungen wirksam umzusetzen.

New tracks tagged #AI search