Do you allow the A.I. large language model (LLM) chatbots to freely scrape your content or not?

Today, we have a special episode featuring two experts with unique perspectives on this question — Jon Accarrino on how content creators and media publishers can protect and get compensated for their work and Pete Blackshaw on how brands can optimize their content for the A.I. chatbot answers that he calls the “Prompted Moment of Truth.” 

Jon is an award-winning media executive recognized as the LMA's "Digital Innovator of the Year." With a background in pioneering new platforms and growing digital revenue for media leaders, Jon now guides brands to evolve through his media technology and A.I. strategy consultancy, Ordo Digital.

Pete is the Founder and CEO of BrandRank.AI, a startup using A.I. to monitor brands across all major and emerging generative A.I. search engines. With a career marked by marketing innovation and leadership at companies like P&G and Nestlé, Pete now focuses on helping brands navigate the changing landscape of consumer trust and brand perception in the A.I. era.

Join this thought-provoking conversation that explores the intricate balance between harnessing A.I.'s potential and protecting content creators' rights. Jon and Pete discuss the disruption of traditional search engines by LLMs, the ethical implications of A.I.-generated content, and the pressing need for fair compensation models. 

Against the backdrop of a race to Artificial General Intelligence and the far-reaching consequences it could create across industries, Jon and Pete emphasize the importance of Responsible A.I. development, the value of human creativity, and the need for artists and brands to adapt their strategies in this new digital landscape.

From optimizing websites for A.I. discovery and rethinking analytics and revenue models to protecting content from being scraped and getting compensated through data marketplaces, this episode offers tips and insights for navigating the complex intersection of A.I. and content consumption in our rapidly evolving digital world.

What’s the future of content creation and brand strategy in the age of A.I.? Listen in to find out!

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep56-jon-accarrino-pete-blackshaw-scrape-me/

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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

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Scrape Me? Protect, Monetize & Optimize Content for AI Chatbots with Jon Accarrino & Pete Blackshaw

We introduce WINA (Weight-Informed Neuron Activation), a novel framework designed to enhance the efficiency of Large Language Models (LLMs) without requiring retraining. Traditional methods often struggle with the significant computational and memory demands of LLMs, leading to high costs and slow performance. WINA addresses these challenges by employing a dual-criterion approach for sparse activation, which intelligently selects neurons based on both their current signal strength and their potential downstream influence. This training-free optimization dramatically reduces inference costs and speeds up processing, offering substantial improvements in accuracy and efficiency compared to previous sparse activation techniques. Ultimately, WINA enables LLMs to operate more efficiently on various platforms, from cloud services to mobile devices, signaling a significant step toward more practical and cost-effective AI deployment.

Trimming the Neural Fat - How WINA Slims Down AI Without Retraining

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on your preferred podcast platform, and on YouTube. 

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Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.

Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https://instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

New tracks tagged #AIOptimization