Dive into our latest episode of Workflow Workshop as we gear up for the highly anticipated HPA Tech Retreat! Join Jordan Woods and Lenny Khaitov, our solution architects at Perifery, as they provide an insightful preview of the event.

In this episode, we shine a spotlight on the key trends that will take centre stage at the HPA Tech Retreat, offering you an exclusive glimpse into what lies ahead. As Perifery proudly prepares to exhibit in the innovation zone, Jordan and Lenny delve into the exciting world of AI, exploring its impact on media workflows. But that's not all – we'll also unpack the nuances of content monetization and discuss strategies for enabling seamless interoperability in your media workflow. 

Don't miss this dynamic conversation packed with valuable insights for navigating the cutting edge of technology in the media industry. Tune in now and stay ahead of the curve with Workflow Workshop!

Navigating Innovation: A Preview of HPA Tech Retreat 2024

Do you allow the A.I. large language model (LLM) chatbots to freely scrape your content or not?

Today, we have a special episode featuring two experts with unique perspectives on this question — Jon Accarrino on how content creators and media publishers can protect and get compensated for their work and Pete Blackshaw on how brands can optimize their content for the A.I. chatbot answers that he calls the “Prompted Moment of Truth.” 

Jon is an award-winning media executive recognized as the LMA's "Digital Innovator of the Year." With a background in pioneering new platforms and growing digital revenue for media leaders, Jon now guides brands to evolve through his media technology and A.I. strategy consultancy, Ordo Digital.

Pete is the Founder and CEO of BrandRank.AI, a startup using A.I. to monitor brands across all major and emerging generative A.I. search engines. With a career marked by marketing innovation and leadership at companies like P&G and Nestlé, Pete now focuses on helping brands navigate the changing landscape of consumer trust and brand perception in the A.I. era.

Join this thought-provoking conversation that explores the intricate balance between harnessing A.I.'s potential and protecting content creators' rights. Jon and Pete discuss the disruption of traditional search engines by LLMs, the ethical implications of A.I.-generated content, and the pressing need for fair compensation models. 

Against the backdrop of a race to Artificial General Intelligence and the far-reaching consequences it could create across industries, Jon and Pete emphasize the importance of Responsible A.I. development, the value of human creativity, and the need for artists and brands to adapt their strategies in this new digital landscape.

From optimizing websites for A.I. discovery and rethinking analytics and revenue models to protecting content from being scraped and getting compensated through data marketplaces, this episode offers tips and insights for navigating the complex intersection of A.I. and content consumption in our rapidly evolving digital world.

What’s the future of content creation and brand strategy in the age of A.I.? Listen in to find out!

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep56-jon-accarrino-pete-blackshaw-scrape-me/

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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com.

Scrape Me? Protect, Monetize & Optimize Content for AI Chatbots with Jon Accarrino & Pete Blackshaw

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on your preferred podcast platform, and on YouTube. 

ChaptGPT says don’t miss the most thought-provoking conversations on creativity and A.I. — join now: https://CreativitySquared.com 😉

#CreativitySquared 

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.

Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https://instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

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