This episode is one of several bite-sized gems we recorded during the ADC*E  festival and The One Club Executive Summit in Barcelona.

Now, the summit was all hush-hush, no-media-allowed kind of deal. So we caught up with Lars Bastholm the next day at the festival. Lars is a highly experienced creative-turned-AI-consultant and the mastermind behind the Creative AI Summit in Copenhagen. We cornered him and held him hostage until he spilled the beans on his go-to AI tools and how he manages to stay ahead of the never-ending flood of new tech. 

Tune in to hear Lars’s insights and maybe walk away with a few AI hacks of your own!


S4E9: Lars Bastholm Caught in Barcelona

In this second bite-sized episode, we bring you a quick but insightful chat with Tay Guan Hin, Creative Chairman of BBDO Singapore.

Tay pulled double duty at the ADC*E and One Club events, speaking at both the Executive Summit and the festival. After his latter talk, we kind of ambushed him. We didn’t even let him step off stage before diving into some of the fascinating things he touched on: why passion beats perfection, what it means to be neurodiverse in advertising, and the ideas behind his latest book, “Collide: Embracing Conflict to Boost Creativity”.


S4E10: Tay Guan Hin Caught in Barcelona

This little chat was recorded while standing in a noisy coffee queue with Miriam Plon Sauer, right after she stepped off the stage, where she spoke about the fear of femininity and the hidden reason behind the gender gap.

Being SVP Global Strategy Director for McCann Worldgroup in her talk, Miriam drew on her experience as a female agency leader to uncover some of the subconscious attitudes and behaviors that make each one of us working in the industry reinforce the gender gap without even knowing it. A candid and thought-provoking perspective!

S4E11: Miriam Plon Sauer Caught in Barcelona

Remember back in June when we strolled through Amsterdam with Catalin Rusu and Susana Albuquerque to drop in unannounced at Kessels Kramer? We got a quick tour but missed their creative director because, well, meetings happen.

Fast forward to now: this time, we caught Gijs van den Berg just as he was heading out for lunch. And guess what? Susana and Catalin were with us again. Perfect timing!

At the ADCE festival, Gijs gave a talk titled "A Plea for Creative Disobedience". If you know Kessels Kramer, you’ll know that’s about as on-brand as it gets. Inspired by punk rock mosh pits instead of corporate brainstorms, Gijs called out the soul-crushing processes that are suffocating our industry. With real examples of creatives breaking the rules, reclaiming their power, and turning quirky obsessions into game-changing work, it’s not a talk for the faint-hearted or the timesheet enthusiasts.

We didn’t hold back on the questions, either. Like, is everything Kessels Kramer does as wild as Hans Brinker Hostel? Or do they ever do something as mundane as, say, banners?
Tune in because missing this would be a creative crime.


S4E12: Gijs van den Berg Caught in Barcelona

This isn’t just music; it’s a 1v9 anthem for the tilted, the toxic, and the unhinged. Built for the mentally boomed solo queue grinders who flame harder than they play, this track drops harder than your LP after an inting ADC pick

From the moment the kickrolls hit, it’s like being perma-camped in lane: relentless, punishing, and unapologetic. The synths scream louder than a boosted Yasuo OTP in post-game chat, while the bassline carries harder than your smurf in Bronze Elo. This is pure hardstyle chaos, crafted for rage-pinging junglers, emote-spamming midlaners, and anyone who lives to watch the enemy team tilt into oblivion

If this track doesn’t make you want to uninstall, you’re doing it wrong. Go queue up, lose harder, and come back when you’ve learned to cope with the diff

𝖑𝖊𝖙 𝖒𝖊 𝖇𝖊 𝖞𝖔𝖚𝖗 𝖍𝖆𝖑𝖔

Trečias ir paskutinis epizodas, įrašytas LDA ir Kultūros Tarybos organizuotame paskaitų ir diskusijų cikle „Teisė, dizainas ir turtas“. 

Su teisininke Aiste aptarėme intelektinės nuosavybės apsaugą internete. Kaip apsaugoti kūrinius skaitmeninėje erdvėje ir kaip DI keičia taisykles?

Pirmoje dalyje kalbėjome apie apsaugos svarbą, kaip ji motyvuoja kurti ir skatina inovacijas bei užtikrina kūrėjų pajamas ir autorystės apsaugą. Antroje, diskusijų dalyje daugiausiai dėmesio skyrėme DI. Aptarėme ne tik aktualius klausimus, tačiau ir filosofiškai klausėme, kas autorius: kūrėjas, DI įrankis ar įrankio kūrėjas? Igor Gubaidulin diskusiją papildė įžvalgomis apie dirbtinį intelektą ir jo atliekamą vaidmenį kūrybos procese. 

Teoriškai apsaugoti turinį internete galime, bet ar praktiškai tai veiks?

S4E13: Dizainas, teisė ir turtas #3

Track 1
(Produced By V-Bear)
Recorded By V-Bear

@wheatbreadlofi 🍞 has graced me with a wonderfully beautiful beat and I had do something over this. Just wanted to thank those that listen to me on this platform still, this will most likely go up on spotify soon but anyway yeah I don't want to get too sappy so enjoy my late Valentine's day submission. 🧡🦊🪽

Lyrics:
It’s hard to breathe within the concrete jungle walls
and free yourself from a cage built real tall,
but it’s harder molding to a picture perfect vision of the humble self
shift from focusin' to focus up on your health.

Beat them wings harder than a Roc.
Don’t think I’m right but I know a lot.
Cuz you’re the image of a watercolor canvas,
you stay expressive with them perfect imperfections…yeah I’m restless.

I’m up all night wonder, where time goes?
If it’s all-right, think we can try prose?
Cuz I’m so sick of being lonely,
I think the cure is finding your scene.

If we can’t samba, then I’ll take lead
and I’m still coping from a bad dream.
Prophetic signs they seem to tell me
but I’m still scared of being buried.

Your my blue jay
Yeah, your my blue jay,
saying offa how I feel right now ran into a heaven so many times I blacked out.

Your my blue jay
Your my blue jay
It seems that our hearts are in sync but you’re never in reach.

All black fit and feelin' myself daily.
Odd like charm and that's what I exude mainly.
Off beat lovin' to someone who really needs one,
beat down life if takes I’ll take the shotgun.

Paint sprites moving to melancholy and likely
to find the right girl underneath a haze if unsightly.
Tried spite, that shit left me broken in a bad way
boy that was a sad day, but you’re here so maybe hey...

Feel them feathers move, they make you weightless
cosmos callin', I hope that I come with
bright like stars, you bet that I’ve been blinded
shed that mask, and let the embers ignite this.

Cyan clouded my vision but now I’m postin' up
passed by taken my chances with you I had enough.
If I don’t say anything of value then at the least
please remember that you mean about everything to me...

Your my blue jay
Yeah, your my blue jay,
saying offa how I feel right now ran into a heaven so many times I blacked out.

Your my blue jay
Your my blue jay
It seems that our hearts are in sync but you’re never in reach.

Blue Jay

MTG - RITMO INSANO DO ADC - DJ JL DO ALTO

Before it gathers dust, here's a fresh review of the ads from February's Super Bowl LIX. This time, we had Antonio, Arnas, and visuals (https://youtu.be/k8ADLVqT7TA?si=8SumAiSG88MzQBFO) —plus a website that lets you choose your favorite ads, tournament-style, almost like the NFL playoffs. 32 ads are pre-paired, and from there, winners face off randomly until only one champion remains.

Unintentionally, the weaker ads received more of our attention than our favorites, since we had to rewatch the ones we could not remember. Arnas and Antonio took the selection so seriously we ended up spending over an hour. You can dive as deep as we did or simply use your "Kahneman System 1" instincts to vote for the most entertaining ads. Try it yourself here: https://milkplayground.com/super_bowl_2025/

Not funny. Seen it before. Forgettable. Could've been better. It was better last year… Yes, criticizing Super Bowl commercials is certainly easier than creating them. And yes, none of us have attempted anything remotely close to this scale.

Special thanks to Drop Audio studio, Arnas Zdanovičius (Clinic 212), and Antonio Bechtle (BM Boutique) for the opportunity to grumble about millions wasted and dream about how much better we'd do if we had Hollywood's top actors and celebrities at our disposal.

------

Kol dar neapaugo samanomis, dalinuosi vasarį praūžusio Superbowl LIX reklamų apžvalga. Šįkart su Antonio, su Arnu ir su vaizdu (https://youtu.be/k8ADLVqT7TA?si=8SumAiSG88MzQBFO). Ir dar su svetaine, kuri leidžia išsirinkti savo reklamų topą beveik kaip NFL. 32 reklamos suporuotos iš anksto, o toliau – laimėtojas prieš laimėtoją atsitiktine tvarka tol, kol lieka čempionė. 

Taip atsitiko, kad vertindami žiūrėjome ne labiausiai patikusias, o atvirkščiai, tas mažiau įsiminusias. Arnas ir Antonio taip atsakingai rinkosi, kad užtrukome daugiau nei valandą. Galite deepinti kaip mes arba žiūrėti per Kanemano S1 akinius ir balsuoti už tai, kas suteikė daugiausia pramogos. Visą pratimą galite padaryti čia: https://milkplayground.com/super_bowl_2025/

Nejuokinga. Matyta. Neįsimintina. Buvo galima geriau. Pernai ir buvo geriau… Taip, kritikuoti Super Bowl reklamas yra kur kas lenviau, nei jas kurti. Taip, nei vienas iš mūsų nėra daręs nieko savo masteliu panašaus.

Dėkoju Drop Audio studijai, Arnui Zdanovičiui (Clinic 212) ir Antonio Bechtle (BM Boutique) už galimybę paburbėti apie išvaistytus milijonus ir galimybę įsivaizduoti, kad, jei jau galėtumėm pasisamdyti geriausius Holivudo aktorius ir įžymybes, tai tikrai geriau pavarytumėm.



S5E1: Super Bowl Ads

Nyture - 運 (prod. FUKU, Pulp K, Cozin)

calamita

Ką jūs darot, kai prasilenkiat su Stefan Sagmeister?
Praėję vogčiomis atsisukat? Paprašot selfio?

Aš sugebėjau viename gražesnių architektūrinių objektų pasisodinti jį nugara į rūbinę ir paskaityti jam trumpą paskaitą apie Orlando Wood’o „Lemon“.

Dar sugebėjau referuodamas į jo knygą supainioti jos pavadinimą.

Galėčiau teisintis, kad aš ką tik išklausiau E.Laurinaičio paskaitų ciklą apie mokėjimą leisti sau būti netobulu, bet čia ne tai.

Tiesiog taip gavosi. Apsirgo vaikas. Maniau visai neateisiu į KIK Lietuva organizuotą konferenciją KŪRYBIŠKUMAS: MIESTAI ĖMESIO CENTRE. Bet, galiausiai, pavyko ištrūkti kaip tik į pagrindinio pranešėjo dalį. Įbėgęs į naująjį R.Paleko pastatą ko ne kaktomuša atsitrenkiau į Stefan Sagmeister, kantriai laukiantį savo eilės lipti į sceną.

Visa kita – istorija, kurią galite išgirsti trumpame ADC*Talks tinklalaidės epizode.
Nepaisant visko, pokalbis, kaip ir pats pašekovas, buvo tiesiog „delightful“.

Epizodą galite žiūrėti ir su vaizdu: 
https://youtu.be/8UmLseg1YLc

___________


What do you do when you pass by Stefan Sagmeister?
Do you sneak a glance over your shoulder? Ask for a selfie?

I somehow managed to seat him—back facing the coat check—in one of the more beautiful architectural spaces and deliver a brief lecture on Orlando Wood’s Lemon.
I also managed to misquote the title of his own book while referencing it.

I could claim that I’d just finished listening to a lecture series by E. Laurinaitis about allowing yourself to be imperfect, but that’s not really it.

It just happened that way. My kid got sick. I thought I wouldn’t make it at all to the conference CREATIVITY: CITIES IN FOCUS, organized by KIK Lietuva. But in the end, I managed to escape just in time for the main keynote. Rushing into the new R. Palekas building, I nearly ran straight into Stefan Sagmeister, patiently waiting for his turn to go on stage.

The rest is history—you can hear it all in a short episode of the ADCTalks* podcast. Despite everything, the conversation—just like the guest himself—was simply delightful.

You can also watch the episode on youtube: https://youtu.be/8UmLseg1YLc


S5E4: Sagmeister

In this episode, Edd Hall discusses the latest developments across cybersecurity, technology, and industry. From the evolution of the Hook Android Trojan into a ransomware-style threat and critical Citrix NetScaler vulnerabilities already under active exploitation, to a massive cyberattack that forced Nevada state offices to close, organizations face increasing digital risks. He also covers malicious apps discovered on Google Play, a newly disclosed high-severity Git vulnerability, ModivCare’s bankruptcy, the ZipLine campaign targeting U.S. supply chains, and the Healthcare Services Group data breach affecting over 600,000 individuals. Stay tuned as we break down the key impacts and recommended actions for each of these events.

Ransomware, Exploited Vulnerabilities, and Major Data Breaches

Jaukiai sutūpę Drop Audio studijoje su Migle Rudaityte ir Nerijumi Kebliu vasaros pabaigoje įrašėme antrą dizaino apžvalgų seriją. Vėl buvom subjektyvūs, kritiški, bet kolegiški. Apkalbėjom M1, MO, Ame, krepšinio federaciją, Alyną, Shed, Freshpost ir kitus lietuviškus atsinaujinimus. Tada pasigrožėjome keletu D&AD sužibėjusių darbų pasauliniams ženklas. Kaip visada, užsiplepėjom ir į valandą netilpom – to be continued. Iki metų galo turėtų būti trečia serija.

Žiūrėkite su vaizdu: https://www.youtube.com/watch?v=h1-qDmJkp1Y


S5E9: Dizaino apžvalga #2

The Daily HEAL Security Dispatch Podcast is a leading source for up-to-the-minute news and deep insights in the realm of healthcare cybersecurity and threat intelligence. 

At the heart of HEAL Security's vision is the commitment to equipping organizations and individuals with rapid, contextually rich cybersecurity updates, establishing itself as a pivotal force in unifying practice and data against the ingenious tactics of criminal and malicious entities. HEAL Security is fervently devoted to constructing a robust resource and community that champions the defense of the healthcare sector against the growing cyber threats from organized crime groups and antagonistic nation-states. Our core focus encompasses the protection of vital IT infrastructures, the security of sensitive patient and clinical information, the safeguarding of critical healthcare systems, and the assurance of continuous, undisturbed patient care services.

@ aretesraros (tiktok/ig) bocetopluto@gmail.com

just your average everyday fox producer (I'm not very good at it lmao) that also does other stuff too. (but mainly beats n shit)

LINKTREE: https://ampl.ink/prodvulpis

Tinklalaidė ADC*Talks skirta nagrinėti kūrybiškumo temas, reklamos, dizaino, rinkodaros aktualijas, pažinti industrijos asmenybes bei aptarti aktualius projektus. 

Laidos vedėjas - ADC*LT bendražygis, MILK kūrybos vadovas ir partneris Rimantas Stanevičius. Tinklalaides kurti mums padeda garso įrašų studija Dropaudio.

New tracks tagged #Adc