Salesforce keynote speech at Dreamforce 2024, outlining the company's new AI-powered agent force platform. The speech highlights the platform’s ability to automate tasks and improve customer experiences through agents that can reason, learn, and take action. The platform is built upon Salesforce’s existing data cloud, customer 360, and low-code tools. It is intended to augment human employees, drive customer success, and deliver better business results for companies. The speech concludes with a call to action for attendees to become agent force “Trailblazers” and deploy their own agents at the conference.

Agent Force

Salesforce Foundations es el nuevo framework de Salesforce que ofrece marketing, ventas, servicio, comercio, AI (AgentForce) y manejo de datos del cliente (Data Cloud) todo bajo una sola plataforma.

Salesforce Foundations ahora requiere administradores del ecosistema centrados en la relación con el cliente, en lugar de gestores de departamentos individuales o módulos, para supervisar las capacidades de CRM, datos, omnicanalidad e IA.

#solvis 
#capsulasdecustomerengagement 
#podcasdecrm
#cdp 
#agentforce 

Podcast de CRM
https://podcast.cx2advisory.com/

Sobre Salesforce Foundations
https://trailhead.salesforce.com/content/learn/trails/grow-your-business-with-salesforce-foundations

¿Adiós al Marketing Cloud Engagement y Pardot?
https://www.cx2advisory.com/blog/dreamforce-2024-el-futuro-del-core-de-salesforce-con-el-marketing-cloud

¿Por qué los AI Agents van a fallar con tú CRM?
https://www.youtube.com/watch?v=3mqHRlW3qz0

Salesforce ofrece una solución CRM completa e integrada que mejora la gestión de las relaciones con los clientes mediante datos unificados, automatización del marketing y funciones de IA, y que está dirigida tanto a empresas como a PYMES.

Salesforce Foundations: Maneja la relación del cliente desde el inicio

"What's the point if it's a fast platform, but I still have to go somewhere else? And the last thing is speed. Right now, especially in our region, it's a land grab. When we think about some of the fastest-growing economies in the world—Indonesia, for example, Vietnam, the Philippines—you have hundreds of millions of people here. What we see in every customer I speak to is interest in how they use our platform to move faster, to deploy AI. They don't want to have to build a foundation level of AI, integrating all those elements themselves. They want to deploy it faster. When you think about our history, we have 250 petabytes of data being accessed by 150,000 customers every single day. When you take that set, we had to get this right. We had to because we have thousands of engineers focused on building these platforms so our customers don't have to—so they can deploy innovation and create truly unique and differentiated customer journeys." - Sujith Abraham 

Fresh out of the studio, Sujith Abraham, Senior Vice President and General Manager, ASEAN at Salesforce, joins us to explore how AgentForce 2.0 is transforming enterprise AI. He shares his journey from automotive engineering to tech leadership, reflecting on the rise of AI agents that move beyond chatbots to take real-world actions. Sujith explains how AgentForce 2.0 integrates across Salesforce products like Slack and Tableau, helping businesses automate sales, customer service, and marketing. He highlights how banks, airlines, and telcos in Southeast Asia are leveraging AI for growth, alongside Salesforce’s shift to a pay-as-you-go model for easier adoption. Addressing AI trust and governance, he underscores data privacy and enterprise-grade AI security. Closing the conversation, Sujith shares his vision for AI-driven customer engagement and what great looks like for Salesforce &amp; AgentForce 2.0 in ASEAN. 

Profile: Sujith Abraham, Senior Vice President and General Manager, ASEAN for Salesforce, LinkedIn: https://www.linkedin.com/in/sujithabraham/ Audio 

Episode Highlights: [00:46] Quote of the day by Sujith Abraham [01:44] Introduction: Sujith Abraham, Senior Vice President and General Manager, ASEAN for Salesforce [02:22] Sujith’s Career Journey [03:51] Career Lessons from Sujith [05:26] What is Salesforce &amp; Its Mission? [08:27] Definition of Generative AI &amp; AI Agents in the context of enterprises [11:22] Introduction to AgentForce 2.0 [15:37] AI Across Salesforce Products [20:22] Enterprise AI Adoption &amp; Challenges [22:51] The Business Model of AgentForce [24:07] Industry Use Cases in Southeast Asia [25:47] AI Governance &amp; Trust at Salesforce [27:54] Choosing the Right Large Language Model (LLM) [28:55] Advice for Business Leaders on AI Adoption [30:60] The One Thing Sujith Knows About Salesforce &amp; AgentForce in ASEAN That Very Few Do [32:48] The One Question Sujith Wants More People to Ask: Why Salesforce? [34:45] What Does Great Look Like for Salesforce? [37:05] Closing 

Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. 

Here are the links to watch or listen to our podcast. 
Analyse Asia Main Site: https://analyse.asia 
Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl 
Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 
Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia 
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How Agentforce is Transforming Businesses in ASEAN with Sujith Abraham

In a conversation with SNG's Wyatt Kash, Salesforce EVP Paul Tatum says the time is right for agencies to explore AI agents to enhance service delivery and internal workflows. Sponsored by Salesforce. 

Salesforce EVP Paul Tatum on the benefits of AI agents for government

Fresh out of the studio, Sabastian Niles, President and Chief Legal Officer at Salesforce Global, joins us to explore how trust and responsibility shape the future of enterprise AI. He shares his journey from being a high-tech corporate lawyer and trusted advisor to leading AI governance at a company whose number one value is trust, reflecting on the evolution from automation to agentic AI that can reason, plan, and execute tasks alongside humans. Sabastian explains how Agentforce 3.0 enables agent-to-agent interactions and human-AI collaboration through command centers and robust guardrails. He highlights how organizations are leveraging trusted AI for personalized customer experiences, while Salesforce's Office of Ethical and Humane Use operationalizes trust through transparency, explainability, and auditability. Addressing the black box problem in AI, he emphasizes that guardrails provide confidence to move faster rather than creating barriers. Closing the conversation, Sabastian shares his vision on what great looks like for trusted agentic AI at scale.

"You can try to develop self-awareness and take a beginner's mind in all things. This includes being open to feedback and truly listening, even when it might be hard to receive. I think that's been something I've really tried to practice. The other area is recognizing that just like a company or country, as humans we have many stakeholders. You may wear many hats in different ways. So as we think of the totality of your life over time, what's your portfolio of passions? How do you choose—as individuals, as society, as organizations, as humans and families with our loved ones and friends—to not just spend your time and resources, but really invest your time, resources, and spirit into areas, people, and contexts that bring you meaning and where you can build a legacy? So it's not so much advice, but more like a north star." - Sabastian V. Niles


Episode Highlights
[00:00] Quote of the Day by Sabastian Niles: "Portfolio of passions - invest your spirit into areas that bring meaning"
[01:02] Introduction: Sabastian Niles, President and Chief Legal Officer of Salesforce Global
[02:29] Sabastian's Career Journey
[04:50] From Trusted Advisor to SalesForce whose number one value is trust
[08:09] Salesforce's 5 core values: Trust, Customer Success, Innovation, Equality, Sustainability
[10:25] Defining Agentic AI: humans with AI agents driving stakeholder success together
[13:13] Trust paradigm shift: trusted approaches become an accelerant, not obstacle
[17:33] Agent interactions: not just human-to-agent, but agent-to-agent-to-agent handoffs
[23:35] Enterprise AI requires transparency, explainability, and auditability
[28:00] Trust philosophy: "begins long before prompt, continues after output"
[34:06] Office of Ethical and Humane Use operationalizes trust values
[40:00] Future vision: AI helps us spend time on uniquely human work
[45:17] Governance philosophy: Guardrails provide confidence to move faster
[48:24] What does great look like for Salesorce for Trust & Responsibility in the Era of AI?
[50:16] Closing

Profile: Sabastian V. Niles, President & Chief Legal Officer, Salesforce
https://www.linkedin.com/in/sabastian-v-niles-b0175b2/

#salesforce #agentforce #responsibleai #trust #aigovernance 

Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast.

Analyse Asia Main Site: https://analyse.asia

Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl 

Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 

Analyse Asia YouTube: https://www.youtube.com/@Analys1eAsia

Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/

The Future of AI Trust: Why Guardrails Actually Accelerate Innovation with Sabastian Niles

A weekly podcast dissecting the pulse of business, technology & media in Asia. Hear our host interviewing leading journalists, senior executives, respectable authors & thinkers, entrepreneurs & thought leaders to discuss the most important issues that move and shake the business landscape in the Asia Pacific. The show is originally created and hosted by Bernard Leong.

FedScoop is the leading tech media brand in the federal government market. Built on a foundation of award winning journalism, we’ve grown to become this community’s platform for education and collaboration with our website, newsletter and events. FedScoop gathers top leaders from the White House, federal agencies, academia and the tech industry to discuss ways technology can improve government and identify ways to achieve common goals.

Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.

Podcast con sugerencias y tips de CRM, Engagement, Marketing, Ventas, Servicio, Comunidades y Redes Sociales (Customer Relationship Management).

New tracks tagged #AgentForce