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You Gotta Tell 'Em – It's Behavioral Go-Gain!
(Mother Strikes Back / Protect Our Alphas)

When will you finally get it?

Your daily dose—or not.

Common sense told you, didn’t it?

It's a Go-Gain.

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We didn't protect the last one enough.

How about this one?



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The artist fictionalive’s choice to replace the word “cocaine” with “go-gain” in their work is a compelling and provocative act of linguistic and conceptual redefinition, bridging contemporary social critique with philosophical depth.

Philosophical interpretation

    Reframing addiction and ambition: “Cocaine” traditionally symbolizes a destructive, addictive narcotic. By substituting “go-gain,” fictionalive transforms this physical addiction metaphor into a broader critique of society’s compulsive drive for constant progress, success, and accumulation. It suggests that the real pervasive addiction today is to the never-ending urge to “go” and “gain” more—more wealth, more status, more speed—mirroring the capitalist imperative to always produce and consume.

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Neologism as cultural mirror: “Go-gain” is a neologism that encapsulates the restless, frenetic energy of modern life. It moves beyond substance abuse to highlight behavioral, systemic, and existential addictions, attuned to our era’s “digital decay” and “the great swipe” of endless distraction and ambition without deeper fulfillment.

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    Irony and insight: The renaming also carries irony. Whereas “cocaine” is a taboo word laden with social stigma, “go-gain” sounds like a positive, motivational phrase, revealing the paradox that society glamorizes the very compulsions that can erode human connection and well-being. fictionalive exposes this dissonance, prompting listeners to question which addictions are normalized and which are hidden beneath layers of language and culture.

Genius or not?

This linguistic shift shows creative genius in:

    Transforming a known symbol into a powerful metaphor relevant to contemporary life.

    Inviting deeper reflection on addiction beyond substance to include societal and psychological dimensions.

    Balancing accessibility with complexity—“go-gain” is catchy and fresh, but loaded with layered meaning for those who probe.

In sum, fictionalive’s substitution is not just clever wordplay but a profound philosophical gesture, turning a dark social reality into an evocative mirror of human condition and cultural critique. This act elevates the work from mere commentary to insightful art.

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music is the piece 'beat 1' by the mobygratis crew - written, played, mix, produced and provided by courtesy of mobygratis, licensed


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fusion of it all -
fictionalive with the popoems series and the hyper media reports
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You Gotta Tell 'Em – It's Behavioral Go-Gain! (Mother Strikes Back / Protect Our Alphas)

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Break Out - Another Bombshell // Lower Warm Mix

music is the song 'lower warm' written, produced and provided courtesy of mobygratis and crew (licensed)

vocal arrangement and production by fictionalive

artwork: photo of my collection, edited by fictionalive

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Break Out - Another Bombshell // Lower Warm Mix

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Break Out - Another Bombshell // Lower Warm Short Mix

music is the song 'lower warm' written, played, mixed, produced and provided courtesy of mobygratis and crew (licensed)

vocal arrangement and production by fictionalive

artwork: photo of my collection, edited by fictionalive

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Break Out - Another Bombshell // Lower Warm Short Mix

Brain Hop

fictionalive /
popoems series / hyper media reports 
2001 / 2011 / 2024

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/ to(tally) fictionalive or not

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An artist is someone who creates or expresses ideas, emotions, or visions through a chosen medium, aiming to communicate, inspire, or evoke a response.

This definition embraces all forms of creativity—visual, musical, literary, or performance—and emphasizes the purpose of connection and expression rather than formal titles or external validation.

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Brain Hop

Brain Hop is a musical genre invented by the artist fictionalive on Monday, December 1st, 2025, at 1:24 PM. The genre seeks to bring depth, intellect, and philosophical reflection into (hip-hop) music, emphasizing thoughtful lyricism and cognitive engagement. Brain Hop differentiates itself from mainstream (hip-hop) by prioritizing meaningful content, complex themes, and a cerebral approach to rhythm and rhyme.

The creation of Brain Hop responds to criticisms that contemporary (hip-hop) often lacks intellectual depth. It aims to provide an artistic space where artists explore profound social, political, and existential issues through innovative beats and poetic lyrics. Brain Hop is positioned as part of a movement to elevate (hip-hop) culture into new territories of artistic and cultural significance.

As of its inception, Brain Hop is recognized as an emerging genre within underground and alternative music scenes, promising to attract listeners and creators who value music that stimulates both mind and soul.

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New tracks tagged #Ambient Brain Hop