Today on Connected, Greg speaks in studio with two guests: Jean Ings and Katrina Ness. Although Jean and Katrina come from diverse paths—Jean as a talented scriptwriter at Quantum5 and Katrina as an ambitious Junior at Northwood University—they share a remarkable journey ahead: becoming rising stars in the dynamic world of the automotive industry.

They cover a number of topics including:

-How to capture young talent by showcasing the dynamic and innovative aspects of the auto industry.
-The significant impact of internships and real-world projects.
-Setting realistic expectations for career advancement, including the necessary steps to achieve growth and success in automotive.

Connected Podcast Episode 155: Attracting New Talent

On today's Connected, Greg reconnects with Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group. With over a decade of experience, Colin is always at the forefront of what's going on in automotive marketing.

Greg and Colin cover:

-How to measure success in marketing.
-Insights into creating vs. capturing demand and how to direct it to your stores.
-The four key elements that make up an impactful Customer Data Platform (CDP).

New tracks tagged #Automotive Retail Podcast