Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale," which was a bestselling sales book from the Corporate Executive Board on how to win over customers -- by challenging them to think differently about their problem and how to solve it.

Today on Everything Thought Leadership, Brent and Bob Buday talk about lessons learned from that research. The accomplished author and researcher goes over how to navigate the often-messy process of thought leadership research, and he discusses his career post at CEB and Gartner, along with what comes next for him.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – “The Challenger Sale” Co-Author Brent Adamson Talks Thought Leadership Research

Kyle Shay & Stacy Bradshaw welcome special guest Amanda Landslaw, of Endeavour Business Media, to the podcast. We talk about privacy and how it relates to marketing to B2B audiences. Amanda also talks lessons learned when dealing with privacy legislation throughout North American and Europe.

This Is Annex - Privacy and Marketing with Amanda Landsaw

How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time.

PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business."

Tom’s career in thought leadership is highly instructive. Don’t miss the opportunity to learn from him on this episode of Everything Thought Leadership.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – How a Digital "strategy + business" Helps PwC Stand Out

Harness the power of purposeful content creation that converts! Learn how to develop a content strategy that resonates with your audience, provides value, and drives action. Learn how to identify your target audience, speak to their interests, and create engaging content that stands out in a noisy digital world.

How to Craft Content that Converts

Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot’s data set contains BCG’s cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership.

Spurring BCG’s AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order.

Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG’s AI initiatives (including GENE and an upcoming tool called “Scribe”).


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Boston Consulting Group's Generative AI Thought Leadership Experiments

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.

In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.

Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”

If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Rohit Bhargava: How to Create Non-Obvious Insights in Thought Leadership

This is a chat with Sarah Noel Block, marketing expert and host of the Tiny Marketing Podcast, a Top 100 Marketing show. Sarah specializes in helping B2B consultants, fractionals, and service pros build an organic growth engine to shrink their sales cycle and grow their pipeline. 
In this episode of the Grownlearn podcast, Sarah shares her proven strategies for creating a lean marketing engine with 0 marketing staff.

Here is the Gateway Challenge: https://tinymarketing.myflodesk.com/challenge
Promo Code: GROWNLEARN

And here is a doc that digs into the Lean Marketing Engine Accelerator (the 12 week program Sarah talked about on the show): https://docs.google.com/document/d/1NOKmmpjPGGD4RP7nf9BpNw05yKUIqf0f_HCUvygEOQ8/edit#heading=h.cv3tv0tp3lpt
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Based on these insights, Grownlearn will connect you with the ideal consultant, trainer, coach, or speaker from our global network of top-tier experts to address any gaps and drive growth. For more info and a free trial, reach out on www.grownlearn.org 
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🎧 Grownlearn Podcast:
Podcast page: https://grownlearn.onpodium.co/?page=1

Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956
Soundcloud: https://soundcloud.com/grownlearn
Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva
Grownlearn Youtube Channel:
https://www.youtube.com/channel/UCU4PNa5gUnrjmh50td5U3XQ

Healnlearn channel - Success Mindset: https://www.youtube.com/@Healnlearn 

For inquiries to Grownlearn 👉 www.grownlearn.org
Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

Building A Lean Marketing Engine Strategies For B2B Service Founders with Sarah Noel Block

If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She’s going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms.

A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless."

In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents.

Learn how your business and management books can excel in the marketplace of ideas.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Aevitas Agent & Ex-McGraw-Hill Publisher on The State of Thought Leadership Books

CaptionHub Live for large events

Unpacking AI accuracy anxiety and live events

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.

Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.

The episode, in short
- Jean gives a thorough definition of what Engineering as Marketing is
- shares his experience with this practice,
- shares advice to limit the number of unqualified leads free stuff usually generates,
- and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools.

❤️ Don't forget to like and subscribe ❤️

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: https://www.advanceb2b.com/thegrowthhub
Visit: https://www.advanceb2b.com/
Become an Insider: https://www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221
Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub

Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant

In episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders:  scaling effectively, securing funding, and what to do after that!

To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology.

We cover: 

- How to secure funding (and avoid crashing after it)
- How to build for scalability
- Rocketlane's creative funding announcement methods
- How to balance innovation with immediate customers' needs and requests
- What Sri and Rocketlane have in store for the future
- And a couple more pieces of advice from Sri

Rocketlane's announcement: https://www.youtube.com/watch?v=nqXBvAKE7H0


Happy listening!

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: www.advanceb2b.com/thegrowthhub
Visit: www.advanceb2b.com/
Become an Insider: www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221
Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub

Scaling lessons from a successful $24M Series B funding — with Sri Ganesan

De senaste åren har vi pratat mycket om hur viktigt det är att stärka och fördjupa samarbetet mellan B2B-företagets marknads- och säljorganisationer. En grupp som inte varit lika mycket på tapeten är produktledningen, de individer i företaget som ansvarar för att erbjudandet i form av produkter och tjänster är både rätt och tillgängligt. I de flesta B2B-företag spelar just produktcheferna en nyckelroll för företagets framfart och tillväxt. Så vad är produktledningens roll – egentligen? Och hur får vi till ett bra samarbete också mellan marknad och erbjudandeansvariga?

För att hitta svaren har Malin Sjöman bjudit in Eva Skoglund, konsult, strategisk rådgivare och Interim Head of Product på Dirac till B2B-podden.

ℹ️ Mer inspiration för din B2B-marknadsföring: crescando.se/inspiration/

👩🏻Följ Malin på LinkedIn: www.linkedin.com/in/malinsjoman/
👩🏻Följ Eva på LinkedIn: https://www.linkedin.com/in/eva-skoglund-23868a1/
🕸️Följ Crescando på LinkedIn www.linkedin.com/company/crescando/

🎤Planering och inspelning: Malin Sjöman.

🎵Musik: AudioCoffee (Denys Kyshchuk) - Motivational Day www.audiocoffee.net

Produktledning och marknad i samklang - med Eva Skoglund - B2B-podden

In this episode of the Beyond B2B Marketing podcast, Lee Odden interviews Ty Heath, co-founder of the B2B Institute at LinkedIn. They discuss Ty's unique journey from elite athlete to B2B marketing thought leader, emphasizing the importance of creativity in B2B marketing, the rise of influencer marketing, and the need for emotional engagement in storytelling. Ty shares examples of successful B2B campaigns and highlights the growing significance of credible voices in the B2B creator economy. In this conversation, Ty Heath and Lee Odden explore the nuances of creating impactful content on LinkedIn, emphasizing the importance of mental availability and simplifying complex ideas. They discuss the role of AI in enhancing productivity and creativity in marketing, and the significance of intentional living and inspiration in one's career. The dialogue also touches on the need for better recognition of marketing's value within organizations and the potential for nurturing new voices in the B2B space.

Beyond B2B: The Human Side of B2B Marketing with Ty Heath LinkedIn

🎙️ У новому випуску розмовляємо з Андрієм Чумаченком — Co-Founder Netpeak і CEO BASE by Netpeak — про реалії й помилки B2B-маркетингу, запуск власної агенції та роботу з українським бізнесом на глобальних ринках.

Про що ще говоримо в епізоді:

✅ Чому повномасштабне вторгнення стало поштовхом для експорту українських B2B
✅ Як систематизувати хаос у B2B-маркетингу — і чому навіть стратегія потребує рефлексії
✅ Чому B2B-компанії бояться експериментів — і як це змінити
✅ Які бізнеси з України реально виходять за кордон і чому вони програють іноземним
✅ Чому «люди — це головне» навіть у технологічних компаніях
✅ Як особистий бренд, Telegram і подкаст Чумаченка працюють як точки входу для лідів  

👉 Поділіться в коментарях: що було найцікавішим для вас? Що цікаво дізнатися на цю тему?

📎 Корисні посилання:
РУУУШ Наживо+
Instagram: https://www.instagram.com/ruuush.nazhyvo

Школа РУУУШ
Instagram: http://instagram.com/ruuush.marketing/
LinkedIn: https://www.linkedin.com/company/ruuush-marketing/
Сайт: https://www.ruuush.marketing

Соціальні мережі гостя:
LinkedIn: https://www.linkedin.com/in/chumandriy/
Telegram: https://t.me/chumandriy


Чому B2B боїться експериментів і як не злити бюджет. Андрій Чумаченко, CEO BASE by Netpeak

In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and Gemini become the new front doors to information, long-tail SEO is giving way to a world driven by citations, partnerships, and authentic content. Michael shares how leading brands are adapting—building relationships with publishers, rethinking affiliate strategies, and creating human-led content that fuels visibility across AI-powered ecosystems. If you’ve ever wondered what replaces SEO in the age of AI, this conversation is your new playbook. 

GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

РУУУШ наживо – це подкаст, в якому ми говоримо про маркетингові інновації в широкому розумінні: бренд-стратегії, ефективність комунікацій, людиноцентричність і нові маркетингові фреймворки. Від засновника школи інноваційного маркетингу РУУУШ.

The Beyond B2B Marketing podcast features interviews with top B2B marketers on the strategies, tactics and inspiration that go beyond in B2B marketing.

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

Welcome to "𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿𝘀", the definitive podcast for coaches, business advisors, and consultants focused on delivering transformative experiences for their clients. This podcast is your resource for advanced strategies, essential tools, and deep insights that enable you to connect effectively with ideal customers, engage your audience on a deeper level, and introduce new possibilities to your clients.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿:

𝗙𝗼𝘀𝘁𝗲𝗿 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗠𝗶𝗻𝗱𝘀𝗲𝘁: Equip yourself with the mental strength to overcome challenges and empower your clients to do the same.

𝗘𝗻𝗴𝗮𝗴𝗲 𝗪𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Learn actionable techniques to captivate your audience and ensure your messages resonate and inspire.

𝗘𝗻𝗿𝗼𝗹𝗹 𝗠𝗼𝗿𝗲 𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: Discover targeted strategies to connect with ideal prospects seamlessly and subtly guide them to new transformative opportunities.

𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗼𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Develop leadership qualities that foster an environment of continuous improvement and resilience.

𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗮𝗻𝗱 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲: Explore ideas and methods to streamline your operations and expand your impact without compromising the quality of your services.

Each episode of Growth Amplifiers includes insightful discussions, practical advice, and interviews with industry leaders.

Whether you’re looking to refine your consulting methods, inspire transformative change in your clients, or lead with more significant influence, this podcast will help you turn every consulting opportunity into a milestone of growth.

Tune in to transform the way you engage, coach, and lead, making your practice more efficient and scalable!

Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

New tracks tagged #B2B Marketing