PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with).

In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors.

The episode, in short
- The meaning of Anti-PR and what’s wrong with traditional PR?
- The latest PR playbook one should follow
- How should B2B professionals prioritize their PR efforts
- How to get on journalists' or market influencers’ radar
- How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust?
- Common mistakes B2B companies make with PR, and how to avoid them?
- As well as a few more well-guarded secrets from Karla Jo.

Happy Listening! 

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: www.advanceb2b.com/thegrowthhub
Visit: www.advanceb2b.com/
Become an Insider: www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221
Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub

Why you (probably) get PR wrong, with Karla Jo Helms, Anti-PR Chief Strategist - JOTO PR Disruptors™

In episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy. 

He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience.

We cover:
- Why (too) many companies need help with messaging
- The importance of empathizing with customers
- The unique framework Chris uses to understand one’s audience better
- How to use AI in your messaging work
- How often should you revisit your messaging
- And a bunch of other things you’ll want to hear and bring home with you.

❤️ Don't forget to subscribe ❤️

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: www.advanceb2b.com/thegrowthhub
Visit: www.advanceb2b.com/
Become an Insider: www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221
Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: @thegrowthhub

The messaging gap: How UX, psychology & AI can help, with Chris Silvestri

In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.

Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.

We cover: 

- Udi’s journey, from CMO to Chief Evangelist Officer
- What was the most instrumental in growing Gong into a supersonic business
- Udi’s 5 steps to better align sales and marketing
- Udi’s Human-first marketing approach
- His views on AI
- How to leverage influencer marketing to support growth
- As well as very concrete and inspiring examples to take home.

❤️ Subscribe to support the show ❤️

About the show:
The podcast for all things B2B marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: ⁠advanceb2b.com/thegrowthhub⁠
Visit: ⁠advanceb2b.com/⁠
Become an Insider: ⁠advanceb2b.com/advance-insider⁠



The secret sauce to growing Gong into a supersonic business, with Udi Ledergor

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

New tracks tagged #B2B podcast