This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!

Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!

The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! 

— Brandon, Brenda, Claudia, Sam and Roop

Win high-value customers with Account-Based Marketing

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.

Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection—your audience will thank you for it!

— Brandon, Brenda, Claudia, Sam, and Roop

Lo-fi content FTW: Why simplicity resonates

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.

Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year.

See you next week!

— Brenda, Brandon, Claudia, Roop, and Sam

Marketing to a blue-collar B2B audience

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.

But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners.

So grab your favorite holiday drink and join us for our last podcast of 2024!

— Trent, Sam, Roop, Brandon, Claudia and Brenda

Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing

Hey, I'm Deepak Shukla! Today, I’m sharing How To Optimise Your LinkedIn Profile For High-Value Cybersecurity Leads. In this guide, I’ll guide you through the essential steps to transform your LinkedIn profile into a powerful tool for attracting top-tier clients in the cybersecurity industry. From crafting a compelling headline to optimizing your summary and showcasing your expertise, you’ll discover practical strategies to stand out and generate consistent, high-value leads. Let’s get started!

How To Optimise Your LinkedIn Profile For High-Value Cybersecurity Leads

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Lead Generation To Accelerate Your Sales

After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.

First, let’s talk about some new faces! We’re excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn’t be more excited to have her on board.

But that’s not all—how could we forget our 24-hour Vegas adventure? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights!

And if that wasn’t enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer’s Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year. They spent six months planning, and it paid off with a flawless, successful event. We’re so proud of the work they’ve put in to make it all happen!

Happy New Year from all of us at Littlefield Agency! Don’t miss next week’s episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands.

-Brandon, Brenda, Claudia, Sam & Roop

Little Talks

Welcome back to a new season of Little Talks!

Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify.

This week, Sam and Roop discuss updated stats about podcasting’s popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded with inauthentic AI-generated content. Your customers and audiences want more—they want the authentic “you” and your brand. Podcasting is a great way to give them exactly that.

So grab your favorite headphones, and let’s dive in!

— Sam, Roop, Brandon, Claudia, and Brenda

*Bonus: The pronunciation of “niche” is also debated. Feel free to weigh in!

Podcasting: Boosting B2B brand awareness, one episode at a time

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Elevate Your Brand with Strategic Lead Generation

This is “Issue, Action, Impact” — a cinematic hip hop anthem built for B2B minds with C-suite ambition.

Melodic and sharp like a VP with metrics to hit, and heavy with drill-infused rhythm and story-rap flow.

If you build brands, run plays, lead growth, or craft campaigns — this one's for you.

🎯 Why this hits different:
It’s not hype. It’s insight.

We turned the real talk of boardrooms, decks, and data into a high-tempo track that moves with purpose.

Issue, Action, Impact — three words every strategist lives by. 
Now, they move like music.

📝 Lyrics Preview
“I ain’t come to flex or distract —
Just: Issue… Action… Impact.”

“Forecast soft but the vision’s tight,
Pulled ops together in a single night.”

“Dashboards glow, but they blind the fact,
You ain't got clarity, just a stack.”

This is for the marketers who think like founders.
For the founders who lead like architects.
For the architects who ride clean, quiet, and clever.

💼 Built for:
Marketing leaders, demand gen heads, growth strategists
B2B agencies, tech founders, brand thinkers
Anyone who’s ever built a funnel from zero, rebranded under pressure, or pitched in the dark

📢 New anthems drop weekly
This is more than music. It’s therapy for high performers.
It’s the first playlist made for B2B life.

🎧 Listen & Follow

▶️ Also On YouTube: https://www.youtube.com/@MarketingAnthems 

Issue, Action, Impact – Executive Flow Mix

Hi my name's Deepak. This podcast is about Love, Life and Entrepreneurship.

These are all matters close to my heart.  

But I'll be talking about life in general and matters that are important to us all. I believe this podcast will change your life:

I have lived a very unorthodox life and want to share my learnings I've picked up along the way:

20 Marathons (in 20 different cities; 15 countries).
3 ultramarathons (all trail up to 120km).
2 Ironmen on 2 different continents.
1 Fight Won TKO Muay Thai.
Former Deloitte Consultant, Warwick Literature Graduate.
2x Funded Tech Startups.
Backpacked to 50+ countries.
Lived in 8.

If it interests you. 

Subscribe :)


Manufacturer of Customer Relattionship Management Software and Marketiongh automation services

New tracks tagged #B2bmarketing