It's been awhile since we chatted about artificial intelligence. For well over a year now we've seen the pluses and the minuses of this rapidly growing technology, but where do we stand in mid-2024? This week, Roop and Sam talk about where we've been, where we're going and how we use AI for ourselves, and possibly how you might use it for your B2B brand.

We also cover new players in the game from Apple to Google. AI is more than just ChatGPT, and it's more than just a tool to do your homework, write your emails, or give you ideas for Christmas presents. 

Artificial intelligence continues to be a game-changer when used correctly, saving valuable time and resources for nearly every corner of the working world.

So join us as we jump back into the world of AI!

— Brandon, Brenda, Claudia, Roop and Sam

The state of AI

Met een scherpe positionering laat je zien wat je product precies is of doet, voor wie dat relevant is en welke onderscheidende waarde het creëert. Hierdoor begrijpen potentiële klanten direct waarom ze voor jou (jouw product) moeten kiezen in plaats van de alternatieven. Kortom: het is enorm belangrijk om hier goed aandacht aan te geven. Maar hoe kom je tot een scherpe waardepropositie? In deze podcast deelt Luuk zijn tips aan de hand van veel voorbeelden uit de SaaS wereld en hoor je ook wat je vooral niet moet doen.

Hoe kom je tot een scherpe waardepropositie? In gesprek met Luuk Janssen

ATAK Interactive CEO Austin LaRoche shares his journey in realizing exceptional leadership starts with learning from mistakes and showing personal accountability that motivates his organization in its' commitment to continuous improvement.  Winning B2B marketing is about creating customer delight that can only happen when you have a deep understanding of their needs and apply it to action in a simple Marketing-to-Sales (M2S) framework.

Winning B2B Marketing - Austin LaRoche

As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in the workplace, content strategies, email marketing, and more.

With an impressive line-up of speakers, including podcast favorite Jay Schwedelson and none other than Deadpool himself, Ryan Reynolds, this year's INBOUND promises to be one of HubSpot's biggest yet.

Tune in as Roop and Sam share a quick preview of the sessions they're excited about, along with their best attempts at some questionable Boston accents. And be sure to check back in two weeks for a full recap of INBOUND 2024!

INBOUND24 preview: HubSpot’s annual marketing shindig

Tune in as Jean Ginzburg, Founder and CEO of Alpenglo Digital, and Andrea Tarrell, CEO of Sercante, discuss the importance of aligning marketing, sales, and service teams for a seamless customer experience. 

B2B businesses are plagued with challenges like miscommunication and fragmented journeys. We will explore how AI is helping to bridge these gaps.

Thank you for listening! Please subscribe wherever you listen to podcasts and give us a rating.
- Need marketing strategy? Go to alpenglo.digital/
- Contact Jean: alpenglo.digital/get-in-touch/

Streamlining B2B Marketing with AI with Andrea Tarrell

In this LMScast episode, Kurt Von Ahnen offers insightful advice on how to grow online education companies, especially when it comes to focusing on bigger, business-to-business (B2B) prospects rather than just individual customers.

473: Business to Business Learning Management Systems

Hey, I'm Deepak Shukla! Today, I’m sharing how to use ChatGPT for effective lead generation and relationship building. If you've ever struggled with finding new leads or maintaining consistent communication with prospects, this guide is for you. Discover how to harness the power of AI to streamline your outreach, build stronger connections, and enhance your client relationships. Let’s dive into the key strategies that will transform the way you approach lead generation!

How To Use ChatGPT For Effective Lead Generation And Relationship Building

How can you ensure your marketing strategy stays aligned with market conditions?

It’s a question our latest guest can provide plenty of insights on…

This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.

With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.

It’s a fascinating conversation that zeros in on:

- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value

Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.

Be sure to tune in now!

Brand And Deliver - How to Grow Your Private Equity Firm With Marketing – with Lucie Mills

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Holder—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference.

Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of the classic search engines.

This week was a good one–you won’t want to miss it!

-Brandon, Claudia, Joy, Roop & Sam

HubSpot's INBOUND24 recap: Part 2

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Effective Lead Generation Solutions

Sam and Roop continue their recap of sessions from HubSpot’s INBOUND24, this week jumping into everyone’s favorite short-form video platform—TikTok. And if you’re watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.

In this episode the gang is channels notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand’s secret weapon for meeting your next customer. Spoiler alert: it’s not about recycling your old content! TikTok craves originality, so it’s time to shine a spotlight on your company heroes—whether you’re in B2B or B2C—and create fun, engaging content that’s made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren’t just comments—they’re your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.

So join us for some TikTok talk and good tips on how to grow your business with the next generation of buyer. Until next week …

— Brenda, Brandon, Claudia, Sam and Roop

Meet your next customer on TikTok

Boost your business growth with tailored Lead Generation Services that attract, engage, and convert high-quality prospects into valuable customers. We use proven strategies to fill your sales pipeline with qualified leads, helping you maximize revenue and scale your business. https://commence.com/service/lead-generation/

Lead Generation Services To Grow Your Business

In this episode of the DevReady Podcast, Anthony Sapountzis  sits down with Kayla Medica, CMO of Mehdeeka, to discuss her unique journey from translating Japanese marketing materials to becoming a fractional CMO for tech startups. Kayla shares how her early experiences with Japan's demanding work culture helped shape her marketing expertise, particularly in translating complex technical messages for different audiences. Now focused on scaling growth for B2B SaaS businesses, she also authors the Mehdeeka newsletter, where she provides insights into the challenges of product marketing for startups.

Kayla reflects on her transition from translating marketing materials to a broader consulting role, helping businesses effectively communicate their value. She compares working with tech startup founders to collaborating with chefs, highlighting the passion and strong opinions that both groups share. Early in her career, Kayla gained valuable experience by offering affordable services to startups, although she admits that this often led to undervaluing her work. Her journey eventually led to a full-time position at a startup, where she gained structured business knowledge and marketing experience.

As her career progressed, Kayla took on key roles in product marketing, working with founders, investors, and building frameworks for growing businesses. She touches on her time at Willow and Perkbox, where she navigated international expansion and challenging environments. After Willow, Kayla shifted back to freelancing, this time focusing on tasks she enjoys and leveraging her diverse experience to help her clients grow. She emphasises her preference for product marketing over more traditional roles like social media management.

Throughout the episode, Kayla stresses the importance of simplifying marketing messages to avoid overwhelming audiences with technical jargon. She encourages founders to gather market feedback early on and avoid waiting for perfection before sharing their products. Additionally, Kayla discusses the need for clear communication between founders and marketers, especially in setting expectations for feedback and understanding the iterative nature of marketing. The conversation also touches on the growing demand for fractional product marketers, reflecting the increasing complexity of modern marketing strategies.

Simplify to Amplify: Kayla Medica’s Formula for Marketing Success | Ep 180 | DevReady Podcast

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.

Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.

Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay's tips!

-Brandon, Brenda, Claudia, Sam & Roop

Emails! Emails! Emails! And other musings ...

❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE: 
😎 Rick W’s big week with AI LinkedIn headshots (at 01:23)
🤖 Rick M cracks himself up with AI Snapchat filters (02:41)
😱 Rick W one-ups that with blue hair and tattoos (03:12)
🙏 F*cks Given: Nun? Is there a future for Netflix’s smash hit Warrior Nun? (03:50)
🥶 Snowflakes-cum-design fail: The “Clandles” at Bath & Bodyworks (06:00)
🎬 Bite-size brilliance: the power of short-form social videos in B2B high-tech marketing (07:48)
😋 Mountain Dew-flavored Lays & Oreo Coke Zero: a specialty flavor flare-up—or out? (10:30)
🤪 Heinz à Deux? Ketchup brand’s “Ha-Ha-Ha” leaves the Ricks asking, “W-T-F?” (15:23)
🧢 Hi-Chew has a bizarre new mascot…and the Ricks have questions (16:43)
📈 Doing the numbers on Election 2024’s staggering digital ad spend (18:14)

Approx. 19 minutes, 55 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. Episode intro, commercials, and artwork created with generative AI tools.

🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!

Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!

The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! 

— Brandon, Brenda, Claudia, Sam and Roop

Win high-value customers with Account-Based Marketing

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.

Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection—your audience will thank you for it!

— Brandon, Brenda, Claudia, Sam, and Roop

Lo-fi content FTW: Why simplicity resonates

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.

Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year.

See you next week!

— Brenda, Brandon, Claudia, Roop, and Sam

Marketing to a blue-collar B2B audience

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.

But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners.

So grab your favorite holiday drink and join us for our last podcast of 2024!

— Trent, Sam, Roop, Brandon, Claudia and Brenda

Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing

Hi my name's Deepak. This podcast is about Love, Life and Entrepreneurship.

These are all matters close to my heart.  

But I'll be talking about life in general and matters that are important to us all. I believe this podcast will change your life:

I have lived a very unorthodox life and want to share my learnings I've picked up along the way:

20 Marathons (in 20 different cities; 15 countries).
3 ultramarathons (all trail up to 120km).
2 Ironmen on 2 different continents.
1 Fight Won TKO Muay Thai.
Former Deloitte Consultant, Warwick Literature Graduate.
2x Funded Tech Startups.
Backpacked to 50+ countries.
Lived in 8.

If it interests you. 

Subscribe :)


Manufacturer of Customer Relattionship Management Software and Marketiongh automation services

Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Creative Director and Bestselling Author Rick Mathieson and Silicon Valley CMO Rick Wootten share their unique brand of news and views on marketing innovation at the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.

Welcome to Listen by Jean Ginzburg. This audio experience and podcast is all about Social media, Digital marketing, Entrepreneurship and interviews with top entrepreneurs in the digital and social space. I will be sharing with you strategies, tips and tactics on how to grow your business and your social media following. I will also be including training from my live trainings, courses and speaking engagements. And I will also be documenting and sharing with you my journey as an entrepreneur - the good, the challenging and everything in between. I am so thrilled that you are here
Subscribe to my podcast via Soundcloud and iTunes and wherever else you listen to podcasts. And watch for my next episode

Market Impact Insights provides the latest in business leadership perspectives.    Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.

We started the DevReady podcast to help non-techs build better technology. We have been exposed to so many non-techs that describe the struggle, uncertainty and challenges that can come with building technology.

The objective for the DevReady podcast to share these stories and give you the tools and insights so that you to can deliver on your vision and outcomes.

You will learn from non-tech founders that have invested their time and money into developing technology. We will discuss what worked, what didn’t and how they still managed to deliver real value to their users.  These stories are inspirational – demonstrating the determination, commitment and resolve it really takes to deliver technology.

Throughout the DevReady Podcast we also invite subject matter experts to the conversation to give you proven strategies and techniques to successfully take your idea through to delivery and beyond.

Enjoy the Podcast, it will challenge you, inspire you and provide the tools you will need to deliver real value with technology.

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.

New tracks tagged #B2bmarketing