The rural roads that led to our planet-changing global economy ran through the American South. Acclaimed scholar Bart Elmore explores that region's impact on the interconnected histories of business and ecological change. He uses the histories of five southern firms—Coca-Cola, Delta Airlines, Walmart, FedEx and Bank of America—to investigate the environmental impact of our have-it-now, fly-by-night, buy-on-credit global economy.

Drawing on exclusive interviews with company executives, corporate archives and other records, Elmore explores the historical, economic, and ecological conditions that gave rise to these five trailblazing corporations. He then considers what each has become: an essential presence in the daily workings of the global economy and an unmistakable contributor to the reshaping of the world's ecosystems. Even as businesses invest in sustainability initiatives and respond to new calls for corporate responsibility, Elmore shows the limits of their efforts to “green” their operations and offers insights on how governments and activists can push corporations to do better.

Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet

Smart conversations about today’s most interesting topics - a history podcast for everyone, produced by Origins from Ohio State's Department of History

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