It’s the final Friday of May and time for Ep. 20 of the Between 2 Brands #podcast with your host, Bill Petrie! This week is all about lists. To kick off the episode, Bill shares his thoughts on why we all love lists so much before sharing a David Letterman-inspired Top 10 list. Then Bill welcomes back his former partner-in-crime, Kirby Hasseman, to discuss, debate, and dissect the entire PPAI 100 list. There might even be a list-themed rapid fire – who could possibly say?

Thank you to our friends over at PromoPlacement Recruiting for sponsoring this fine broadcast. As the ONLY recruiting firm that focuses exclusively the promotional products industry, they have the insight and knowledge to help you find your next rockstar – and fast. Email them at info@promoplacementrecruiting.com today!

Ep. 20 - Reviewing the PPAI 100

Selling T-shirts online but struggling to get sales? 🤔 Don’t worry—I’ve got you covered! In this episode of Drippzy, we’re diving into the best marketing strategies to help you boost sales and grow your T-shirt business!
🔥 What You’ll Learn:
✅ How to use Instagram, & Facebook to attract buyers
✅ The power of paid ads—where to run them & how to start small
✅ Etsy, & Ebayto get your T-shirts noticed
✅ Email marketing—how to turn visitors into loyal customers
✅ Why influencers & user-generated content (UGC) can skyrocket sales
Whether you're just starting or looking to scale, these strategies will help you sell more T-shirts and build a strong brand!




4th episode

Struggling to make T-shirt designs that people actually want to buy? 🤔 In this episode of Drippzy, we’re diving into the secrets of high-converting T-shirt designs—even if you’re NOT a designer! 🎨
🔥 Here’s what you’ll learn:
How to research trending T-shirt designs that SELL 💰
The best niches to target for maximum profit
Design mistakes that could be killing your sales 🚫
The best tools (free & paid) to create amazing designs
How to test your designs before launching 🚀
Why you should use 300 DPI (Dots Per Inch) high-resolution images for print quality
Whether you're designing your first T-shirt or looking to improve your existing styles, these tips will set you up for success!
Don’t forget to subscribe, rate, and share this episode! More T-shirt business secrets coming soon!


5th episode

And just like that, we’ve reached the final episode of Season 1 of Drippzy! It’s been an incredible journey diving into the world of Print-on-Demand, covering everything from printing techniques and niche selection to marketing hacks and business growth.
In this episode, we take a look back at everything we’ve learned, talk about what’s next for Print-on-Demand, and give you a sneak peek into Season 2—which is going to be BIGGER and BETTER! 
Thank you for being part of this amazing journey! Get ready for an even more exciting Season 2! 


6th episode

Having a consistent look across all social media platforms is very important. Even though I don't sleep much these days this time I found myself cleaning up all the PYREX Projects social media accounts; consistency is part of brand recognition & where a lot of brands & influencers fail. 

Entry 003: Social Identity(The Rabbit Hole)

ON: Crescimento e Estratégia da Marca

L'agence Juste! se positionne comme une agence de communication globale. Cette désignation signale immédiatement une offre de services complète, dépassant une simple spécialisation de niche. Au cœur de son identité réside la philosophie "Juste! à votre taille". Ce principe fondamental met l'accent sur l'adaptabilité et la personnalisation, répondant directement à un besoin client courant : trouver une agence qui s'aligne précisément sur leurs exigences, sans être ni trop grande et impersonnelle, ni trop petite et limitée. Juste! promet ainsi une adéquation parfaite avec les attentes de chaque entité.   

Le modèle opérationnel de l'agence est incarné par l'expression "Un Cool-lectif ingénieux, et vrai!". Cette formule décrit une approche agile et collaborative, où une équipe d'experts est soigneusement sélectionnée et assemblée pour chaque projet spécifique, plutôt qu'une structure interne rigide et fixe. Cette flexibilité permet une efficacité accrue et un accès ciblé à des talents spécialisés. La relation client-fournisseur est également au centre de la démarche de Juste!, qui aspire à une collaboration "créative, adaptée, très humaine, vraiment souple" pour maximiser le succès des projets. Cette approche met en lumière une dynamique de partenariat plutôt qu'une simple transaction.   



Agence Juste! un modèle pas vraiment comme les autres

Cecilia Russo e Jaime Troiano aproveitam a retomada da marca Odebrecht para falar sobre cuidados que você deve ter quando decide mudar a marca da sua empresa. O Sua Marca Vai Ser Um Sucesso vai ao ar aos sábados, logo após às 7h50 da manhã, no Jornal da CBN. 

Sua Marca Vai Ser Um Sucesso: quando você se arrepende de mudar sua marca

Jessica opens up about the importance of mentorship, continuous learning, and how she’s forging her own unique leadership style focused on servant leadership and empowering her team. She also discusses the challenges of navigating AI adoption in marketing, managing shrinking budgets and resources, and the discipline required to stay focused amid the “shiny objects” of marketing trends.

Facing QSR Marketing Reality | Growth League Podcast ft. Jess Chung, Sr Dir of Marketing, MTY Group

It’s Friday and most assuredly time for Ep. 21 of the Between 2 Brands #podcast with your host, Bill Petrie. To start things off, Bill shares his thoughts on his weekend in Kansas City supporting Children’s Mercy Hospital and Big Slick through the lens of the power of branded merchandise to drive engagement and donations. After that, he is joined by Ashely Colautti from Spector & Co. where they take a deeper dive into Big Slick before Bill asks her five (very) easy questions that end in a robust discussion about the branding of Taylor Swift. You don’t want to miss this one!

A HUGE thanks to our friends over at BEL Promo for sponsoring. Whether it’s deep inventory, low minimums, Made in the USA merch, or 2-day production, there is so much good coming out of BEL Promo. Visit them at belpromo.com!

Ep. 21 - Ashley Colautti from Spector & Co.

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Whether you're a startup or a growing business, this message is for you.

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Üheteistkümnendas episoodis on meil külas Kristina Sisin, kes on hiljuti liikunud personalijuhi rollist tippjuhi ametisse. Kristina on personalivaldkonnas tegutsenud ligi 20 aastat. Tööandja brändinguni jõudis ta süvitsi kuus aastat tagasi, kui loodi IT-ettevõte Breakwater Technology. Täna täidab ta seal lisaks personalijuhi (Head of HR) rollile ka tegevjuhi (Managing Director) ülesandeid. Breakwateri kõrval kuulub tema tegemiste hulka ka sõsarettevõte Rushmore Technology, mis keskendub küberturvalisusele.

Seekordses episoodis räägib Kristina avameelselt sellest, kuidas ta alustas Breakwater Technology tööandjabrändi ülesehitamist täiesti nullist. Personalistrateegia, organisatsioonikultuur, bränding ja värbamine – kõik need loodi koos meeskonnaga. Ta rõhutab, et tööandjabränd ei ole pelgalt turundustegevus, vaid ärikriitiline strateegia, mis aitab vähendada värbamiskulusid, tõsta töötajate rahulolu ja tugevdada ettevõtte kultuuri.

Põhiteemad, millele keskendume:

-Tööandjabrändi strateegiline olulisus ja mõõdetav äriline kasu
-Karakteripõhine visuaalne identiteet ning loov lähenemine kultuuri visualiseerimisele
-Töötajate kaasamine ning autentne ja orgaaniline sisuloome sotsiaalmeedias (nt TikTok, LinkedIn)
-Saadikuprogrammi loomine ja töötajate toetamine nende persoonibrändide arendamisel
-Mõõdikud: NPS, kandidaatide rahulolu, orgaaniline kandideerimine, sisemised soovitused, töötajate voolavus

Podcast’i saatejuhid on Kersti Vannas ja Evelin Org.
Kersti on rohkem kui 20-aastase kogemusega tööandjabrändingu ekspert Eestis, Soomes ja Baltikumis ning Instari asutaja (www.instar.ee). Evelin on raamatute „Bränd nimega Sina“ ja „360 kraadi mudel tööandja brändingus“ autor ning persooni- ja tööandjabrändide kujundaja (www.brandup.ee).

Mõnusat kuulamist!

#11 Kirglikult tööandja brändingust (Kristina Sisin, Kersti Vannas, Evelin Org)

Rebranding a casino is more than just slapping on a new logo. We’re talking about syncing your operations, retraining your team, and rebuilding your brand experience from the inside out. Whether you’re updating visuals or overhauling your entire identity, this episode helps you map out a smarter approach—grounded in real-world casino marketing challenges. Perfect for marketers who need clarity and practicality.

Download the rebranding checklist at: https://bit.ly/4dPcYLm

Schedule your (RE)Branding Kickstart Call: https://bit.ly/4mOlzCc

Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/



Beyond the Logo: What a True Casino Rebrand Looks Like (and Costs)

Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more. 

IN THIS EPISODE:

🍔 Welcome BBQ surprises are the best kind of BBQ surprises (at 1:17)
🧨 “M:I The Final Reckoning”: No “Fallout,” but still fun (1:44)
🥋 Bruce Lee and “Warrior” parties like it’s 1888 (2:34)
🚀 Tony Gilroy’s “Star Wars: Andor” lands the dismount (4:21)
🤖 The droid you’re looking for? “Murderbot” has “Lost in Space” vibes (4:44)
🧟 “The Last of Us” pulls a Ned Stark—and the Ricks aren’t impressed (5:28)
🍿 “Lilo & Stitch’ steals box office gold from Tom Cruise & crew (6:50)
📚 The summer reading list that wasn’t, courtesy of the Chicago Sun-Times (8:20)
🛍️ Are agencies and retail brands ready for Google’s agentic AI? (9:24)
👀 Why SEO is more important than ever in the age of AI (10:49)
👃🏾 Billie’s scratch-n’-sniff deodorant billboard smells like the pits (11:43)
🥃 A whiskey brand’s scent-vertising & a ski trip with Longtime Listener Bill (13:03)
♨ Oura Ring’s new campaign begs you to “give us the finger” (15:00)
🔭 Outlook: Insights from Deloitte’s latest CMO survey (16:27)
🦁 Looking ahead to winners at the Cannes Lions Ad Festival (18:03)

Approx. 20 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More

Jaime Troiano e Cecília Russo chamam atenção para um anúncio de carro que explorou a escolha do Papa Leão XIV e confundiu oportunidade com oportunismo. O Sua Marca Vai Ser Um Sucesso vai ao ar aos sábados, logo após às 7h50 da manhã, no Jornal da CBN.

Sua Marca Vai Ser Um Sucesso: oportunidade não é oportunismo

Welcome to the season TWO of the Thought Garden - on Air! Host Alexis Quintal, CEO and Owner of Rosarium has invited entrepreneurs and media professionals with an understanding personal branding to share their stories and journey.

Our next guest for season 2 is Estefania 'Stefi' Barrios, Director of Marketing & Client Success at Rosarium. Since joining the team in September 2023, Stefi has been instrumental in bringing our clients’ visions to life, earning a leadership position within the company. Beyond her exceptional work at Rosarium, Stefi is also the co-founder of VAESIC, an online fashion brand she launched with her best friends in Panama. 

Connect with Alexis on LinkedIn here: ⁠⁠⁠⁠www.linkedin.com/in/alexisrquintal/⁠⁠⁠⁠Learn more about Rosarium at ⁠⁠⁠⁠www.rosarium.work⁠⁠⁠⁠

Connect with Stefi on Instagram Here: www.instagram.com/estefibarrios
Shop VAESIC Here: https://vaesic.com/

The Thought Garden on Air with Stefi Barrios: Building Brands with Purpose

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Buy Verified LinkedIn Accounts in 2025 to Build Professional Trust and Fast Connections

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill kicks off the podcast with some promo industry quick hits before welcoming his guest (and friend), Terry McGuire of HALO. The main topic – before “5 Easy Questions” anyway – is tariffs where Terry has some fantastic advice for any businessperson trying to navigate these very muddy waters. Then, of course, Bill poses some very fun questions to Terry where we learn about their past, Terry’s present, and perhaps a sneak peek into his future! You really don’t want to miss this one!

Thanks to our good friends over at Seven Sourcing for sponsoring this broadcast. When you’re ready to deliver what your clients truly desire: bespoke merchandise that feels designed just for them, email Russ Mogell and his team at sales@sevensourcing.com!

Ep. 22 - Terry McGuire from HALO Branded Solutions

One summer. One dream. One shot to change everything. These audio recordings documents the high-stakes journey of an ex-dealer who’s trading in his past for pixels and profit. Tired of scammy “get rich” gurus, he’s using his skills and story to launch a real online empire publicly, painfully, & with nothing but grit and creativity. Every episode is a checkpoint on the road to either 7 figures... or self-destruction.

Tere tulemast kuulama podcasti "Kirglikult tööandja brändingust". Selle podcasti saatejuhtideks on Kersi Vannas, kes on Instari asutaja ja üle 20-aastase kogemuseks tööandjabrändingu ekspert Eestis, Soomes ja Baltikumis (www.instar.ee) ning Evelin Org, kes on raamatute "Bränd nimega Sina" ja "360 kraadi mudel tööandja brändingus" autor ning persooni- ja tööandjabrändide kujundaja (www.brandup.ee). Kersti ja Evelini sooviks on üle nädala neljapäeviti teieni tuua inspireerivaid esinejaid, kes sel teemal oma kogemusi ja praktilisi soovitusi jagavad.

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Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Looking for insights on the latest digital marketing trends? Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) share their unique brand of news and views from the intersection of marketing, media, tech, and pop culture—delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

The Authors on the Air Global Radio Network is an international digital media corporation featuring  podcasts, book reviewers and conference media coverage..  Our content is available on audio and video platforms in 153 countries.

​In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, welcomes a new guest every week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill askes "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

We want to know when, how and why our guest small business owners experienced growth and scale. Regardless of how that growth was initiated, we are interested to hear about how it happened, what they did to handle it and their tips and tricks for re-creating it based on experience.

We also key in on stories about Team Leadership and Personal High Performance Habits. We want to hear about both, based on our guest's experience because oftentimes success here serves as the foundation for business growth.

New tracks tagged #Branding