Annie Hockey is the co-CEO of Column, a nationally chartered bank that publicly launched in 2022 for developers who are building modern financial products and services. Hockey leads, among other functions, the regulatory, legal, accounting, and human resources aspects of Column. In this conversation with Stanford lecturer Emily Ma, Hockey discusses how she and her co-founder/co-CEO have navigated the complex regulations of the banking industry while building an innovative fintech company.

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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

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Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Annie Hockey (Column) - Reimagining Fintech

Dave Vasen is the founder and CEO of brightwheel, the leading subscription software platform for early education. In April 2016, Vasen appeared on ABC’s “Shark Tank” and secured a $600,000 investment at one of the highest all-time valuations for the TV show. In this conversation with Stanford lecturer Emily Ma, Vasen shares his experience creating a software solution customized to fit the particular needs of the early childhood education space.

—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US

Twitter: https://twitter.com/ECorner 
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 
YouTube: https://www.youtube.com/user/ecorner

LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Dave Vasen (brightwheel) - Problem-Solving for a Unique Market

Recommendation:
https://elearningmember.com/invite

Online Business Mastery 
Video Number Three 
Major Online Business Models

Building and running an online business has become quite attractive because of the high-level ROIs. 

But what are the models out there that exist that people can leverage to create what they personally want in their lives? 

Let's check them out! 

Business Model #1 - Advertising 

AdSense is probably the simplest business model that exists online right now.

When you drive traffic to your content site and it clicks on the ads, Google cuts you a check for ad exposure. 


Business Model #2 - Software (SaaS)

SaaS products are exploding right now, which makes sense, as they can be quite lucrative.

SaaS products are allowing small businesses more than ever to have high-level infrastructure without the high-level IT costs. 


Business Model #3 - Amazon Affiliate

Amazon is among the oldest online affiliate programmes in existence. 

Similar to AdSense, this is a very easy place for newbies to start out, and an expert can make it into quite a lucrative endeavour. 


Business Model #4 - Affiliates

You simply sign up to sell different products and build sites around those products or services. 

Almost every product or service you can imagine under the sun as an affiliate program somewhere. 


Business Model #5 - Online Information Products

People selling training, dating advice, fitness consultation, or even products about how you can appear taller are all part of this space. 

Online courses are low-risk, high-reward, and scale very well. You can use them to reach thousands of people all over the world.


Business Model #6 - eCommerce

eCommerce is like a digital retail store. 

Many people use paid traffic that they send to their store as the number one way to get buyers and test new items. 


Business Model #7 - Apps 

Apps are a big business. 

The biggest thing with apps is making the app as addictive as possible, so people keep using it once they have downloaded it, rather than being pushed to some folder that the mobile phone users never open again. 


Business Model #8 - Productized Services

Productized Services are the relatively new kid on the block for proven online business models, and they have been a godsend for many a freelancer turned full-fledged entrepreneur.


Business Model #9 - Lead Gen

Lead Gen is an amazing opportunity right now for both local markets and on the (inter)national stage. 

These kinds of opportunities could consist of affiliate programs where you are sending leads to offers such as college or higher-level education. 


Business Model #10 - Dropshipping, 

Dropshipping is a good place for people just starting out to experiment with the eCommerce business model. 

You just create an entire sales funnel that the actual factory ships direct to the buyer.

Which one is the best for you? 

Read through them and decide what you like the most and what you really want from your online business.
 
Whether it is to be a captain of industry and a magnet thought leader or if you want to be someone hanging out on the beaches of the world while your site works for you in the background. 

Each of these business models can give you an opportunity to have a six-figure online career or even seven figures.

Simply go out there, get your jersey dirty, play the game, and experiment.

Major Online Business Models

Faizzan Ahmad, Co-Founder and CEO of Cure8bio, sits down with Neil to discuss its growing portfolio of regenerative medicines in development, its hub-and-spoke business model designed to leverage resources and reduce risk, and its push toward curative therapies.

Bringing A Hub-and-Spoke Business Model to Regenerative Medicine

Kathleen Eisenhardt is the Stanford W. Ascherman M.D. Professor in the Stanford School of Engineering. She is also a faculty member with STVP, the Stanford Engineering Entrepreneurship Center, and the Stanford Digital Economy Lab. Among the most widely cited entrepreneurship scholars in the world, Eisenhardt is the author of over 100 articles and several books, most recently (with Don Sull), “Simple Rules: How to Survive in a Complex World.” In this presentation, Eisenhardt shares strategies for founders of new companies in new and disrupted markets, providing case studies from her extensive research.

—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US
Twitter: https://twitter.com/ECorner 
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 
YouTube: https://www.youtube.com/user/ecorner 

LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Kathleen Eisenhardt (Stanford) - Strategy for New Companies

Todays' episode was a workshop with Mark Silver, the visionary behind the "Pay from the Heart" pricing model at the Heart of Business online school. 🌟

Join us on this journey as Mark shares his decade-long experience, unraveling the secrets of a healthier economic exchange through unconventional pricing. From the origin of "Pay from the Heart" to navigating challenges and embracing vulnerability, this episode is a goldmine of insights.

Discover the nuances of this model, its relevance to scalable products like online courses, and the careful considerations it demands. Whether you're a seasoned entrepreneur or just starting, Mark's workshop on creating a more inclusive and sustainable business model is a must-listen. Tune in and revolutionize your approach to pricing and business! 🚀

GET MARK’S “HEART CENTRED BUSINESS BOOK”:
​https://www.heartcenteredbusinessbook.com​

JOIN MARK'S MEMBERSHIP AT:
​https://www.heartofbusiness.com​

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Join the Majik Mind Creator Community at https://MajikMedia.com/Majik-Mind

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Apply to become a Majik Partner at https://MajikMedia.com/Partner

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Join the Majik Mind

"Pay From The Heart" Pricing Adventures (Mark Silver - Heart Of Business)

Dr. Alexander (Alex) Osterwalder, founder & CEO of Strategyzer, is one of the world’s most influential strategy and innovation experts. A leading author, entrepreneur, and in-demand speaker, his work has changed the way established companies do business and how new ventures get started.

In this episode of Leadership NOW with Dan Pontefract, Alex lays out his nfluential ideas on modern business models, emphasizing the need for innovative strategies and a shift away from traditional business thinking.

Continuously ranked in the top 50 management thinkers worldwide by Thinkers50 and a visiting professor at IMD, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies, including Microsoft, Coca-Cola, Nestlé, Mastercard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

Strategyzer is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Osterwalder’s books include the international bestseller «Business Model Generation», «Value Proposition Design», «Testing Business Ideas», «High-Impact Tools for Teams» and «The Invincible Company,» 

A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

He holds a doctorate from HEC Lausanne/Switzerland and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

Pioneering the Pulse of Modern Business Models with Alex Osterwalder

Daniela Amodei is president and co-founder of Anthropic, an AI safety and research company. Amodei manages the senior leadership team, leveraging her people and management experience to further the company’s goal of building reliable, interpretable, and steerable AI systems. In this conversation with Stanford adjunct lecturer Emily Ma, Amodei talks about how Anthropic’s team of co-founders have built values and ethical guardrails into their AI tools from day one, and how this can inform other AI companies.

—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US
Twitter: https://twitter.com/ECorner 
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 
YouTube: https://www.youtube.com/user/ecorner 

LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Daniela Amodei (Anthropic) - ‘Helpful, Honest, Harmless’ AI

AI is transforming modern business models by streamlining operations, enhancing customer experiences, and fostering innovation. Businesses that integrate AI gain valuable insights from data analysis, automate repetitive tasks, and explore new revenue streams. From personalized customer interactions to improved risk management, AI drives efficiency and growth. Embracing AI in business models is essential for staying competitive, enabling organizations to adapt, innovate, and thrive in today’s digital landscape. Visit us at https://www.icsla.us/solutions/ai-integration-service/

The Role of AI in Shaping Modern Business Models

In the sixth episode of TechMarketView's sustainability technology podcast "Totally Sust", Principal Analyst Craig Wentworth talks to Di Gilpin (Founder & CEO at Smart Green Shipping) and Henry Smith (Chartering Manager at MOL, the Mitsui O.S.K. Lines shipping business) about how Smart Green Shipping's FastRig wing-sail is being used to decarbonise commercial shipping, and the company's innovative Wind-as-a-Service business model that helps de-risk adoption of such innovative new tech.

This is an edited version of the podcast. Subscribers to TechMarketView’s SustainabilityViews research can listen to, and download, the full-length 31-minute version from our website. See https://www.techmarketview.com/products-and-services/products/sustainabilityviews/totallysust/ for more details.

Totally Sust #6: Wind-as-a-Service: Wing-sail solutions to decarbonise global shipping [EDIT]

Drawing from Issue 16 of Vibrance's Turning Tides newsletter, we take you through an essential deep dive into business model review and innovation. This edition brings together cutting-edge insights on why business models don't last as long as they used to, featuring Scott D. Anthony's observation that most companies are built to execute current models rather than discover new ones. Using the Business Model Canvas and assessment frameworks highlighted in Turning Tides #16, we guide you through conducting a thorough review of your organisation's strengths and vulnerabilities. The episode unpacks the newsletter's practical tools for evaluating disruption risks and market positioning, complemented by insights from Alex Osterwalder's work and 'The Invincible Company'. Learn the critical balance between optimising current operations and exploring future opportunities - a key theme of this edition. Perfect for entrepreneurs and business leaders seeking to transform business model review from a periodic check-up into a continuous innovation practice, this discussion brings Issue 16's frameworks and insights to life.

This podcast was AI-generated using NotebookLM, exploring new frontiers in business content creation.

Business Model Health Check: From Review to Innovation | Turning Tides #16 Deep Dive

In this talk, Dr. Claude Kershner examines two of the most common yet misunderstood paths to business ownership: franchising and independent contracting. These models have become cornerstones of today’s economy—one built on proven systems and brand power, the other on flexibility, technology, and personal autonomy.

The discussion covers what franchising really is, how franchise agreements work, and the differences between product and trade name franchising and business format franchising. It also explains concepts like master licensees, multi-unit ownership, area developers, and co-branding, showing how entrepreneurs expand using these structures.

From there, the talk explores the world of independent contracting, freelancing, and the gig and sharing economies—how platforms such as Uber, DoorDash, Fiverr, and Airbnb have opened the door to self-employment for millions. Dr. Kershner breaks down the pros and cons of both paths: cost, control, risk, and long-term growth potential.

This session is important because it helps current and aspiring entrepreneurs understand how to own a business without starting entirely from scratch. By comparing structured franchise systems with the freedom of independent work, the talk provides insight into which path best fits different goals, skills, and lifestyles—and what it really means to be an entrepreneur in today’s changing economy.

Business Ownership Through Franchising and Independent Contracting

Dan Pontefract is an award-winning author, leadership strategist, and culture change expert. Dan's podcast explores all aspects of leadership, organizational culture, purpose, and professional development. 
 
Dan is the best-selling author of five books: WORK-LIFE BLOOM, LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. A renowned speaker, Dan has presented at four different TED events and also writes for Forbes and Harvard Business Review. Dan is an adjunct professor at the University of Victoria, Gustavson School of Business, and has garnered more than 20 industry awards over his career.
 
Previously, as Chief Envisioner and Chief Learning Officer at TELUS—a Canadian telecommunications company with revenues of $14 billion and 50,000 global employees—he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award-winning initiatives that dramatically helped to increase the company’s employee engagement to record levels of nearly 90%. Prior to TELUS, he held senior roles at SAP, Business Objects, and BCIT. He is honoured to be on the Thinkers50 radar list.

13 years of experience online marketer and helping stay-at-home moms, dads or folks to embrace affiliate marketing to survive the job economy or learn a skillset so that they can start to earn money online.

A blend of interviews and analysis from one of the most influential analyst and advisory firms in the UK tech market.

www.techmarketview.com

International Computing Services (ICS), where innovation meets reliability in IT solutions. Harnessing AI and cloud computing, we empower businesses to streamline operations and enhance productivity. With a commitment to cutting-edge technology and personalized service, ICS ensures seamless IT support, robust cybersecurity, and scalable cloud solutions tailored to your business needs. Trusted by companies across industries, we deliver transformative results, from optimizing data management to enabling remote work capabilities. Join us in navigating the digital landscape with confidence and efficiency.

The team at Stanford eCorner believes in the powerful combination of evidence and imagination. We share original stories from informed leaders in academia and industry that focus on innovation, startups, culture, and strategy. The goal: empower you to bring bold ideas to life. 

Stanford eCorner is led by the Stanford Technology Ventures Program (STVP), the entrepreneurship center in Stanford University’s School of Engineering.

We help purpose-driven creators and online educators produce highly engaging media & build thriving online communities that educate audiences, transform lives & turn messages into movements. The Making Majik Podcast will support you to free your Majik and bring your best work forth to the digital world. Join our membership and get access to coaching, masterminds, all our premium courses & a community of creators like you at https://majikmedia.com

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

Join Neil Littman on The Bioverge Podcast as he explores the intersection of bio x tech and features the entrepreneurs, investors, and industry leaders who are revolutionizing healthcare and bringing science fiction to life.

New tracks tagged #Business Models