The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for the advertising sector. Human resources remain top of mind for our members and our industry is in flux with many changes at every level. It’s challenging enough to stay on top of skills required to leverage the rapid advancements in tools and processes brought on through AI and regulation when you’re on the ground. As many of our members point out, trying to plan for what the future skills required look like, is even more challenging. It’s important for us to sort out what the future of our industry will need for effective media planning and buying in a data saturated yet highly regulated environment.  

Moreover, we have heard from our members that some latent gaps have emerged in the area of soft skills. Continued remote work environments and the two-year gap of being “together” in an office or boardroom has had a tremendous impact on many organizations’ abilities to teach soft skills – things like tactful communications, how to handle business meetings, public speaking etc.

IAB Canada will be working with members and post-secondary institutions to explore ways in which we can fill the gaps and prepare for the emerging requirements in our field. As part of this initiative, we will be publishing a series of podcasts and studies that focus on The Currency of Talent in 2024. 

To kick things off, Sonia Carreno, President, IAB Canada sat with Felicia Obiora, Faculty Business Developer, Global Business and Digital Arts, Co-operative and Experiential Education  

At the University of Waterloo for a three-part conversation about Talent Developments & Workforce Planning. This first episode discusses the gaps and how the University of Waterloo is working to address them and preparing graduates for our industry.

The Business of Digital: Episode 23 - The Currency of Talent (Part 1 of 3)

In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation. From the impact of CES to Snap's new Spectacles and Snap OS, they explore how technology is shaping the future of engagement. Tune in to discover how brands can stay ahead in an ever-evolving digital landscape!

The Business Of Digital: Episode 33 - The Future of AR - Innovation and Advertising with Snap

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.

New tracks tagged #Business of Digital