STREKKR BARDOHL: DT Bits und Pizza. Der Podcast rund um digitale und Marketing Themen. Kurz und informativ in 10 Minuten.
Diesmal mit dem Weihnachtsmann ;) Fragen, Antworten und Stimme durch KI generiert. Unser kleiner Weihnachtsbaum-Spass. FROHE WEIHNACHTEN! :)

Folge 19: Weihnachtsmann

The CMO Success Guide

The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025.  
It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors.  
The discussion provides examples of successful companies like Spotify, Nike, Unilever, and Microsoft, illustrating how these principles are applied in practice.  
Finally, it offers a framework for implementing these principles and suggests methods for measuring progress.


Insight, Innovation and Inclusive Leadership- The New Business Success Formula

STREKKR BARDOHL: DT Bits und Pizza. Der Podcast rund um digitale und Marketing Themen. Kurz und informativ in 10 Minuten.
Mit Julia Straschil, CMO Playmobil Global Marketing bei Horst Brandstätter Group.

VERLOSUNG: Wir verlosen 3 Playmobil Sets. Dazu schickt uns bitte Eure Set-Ideen für zukünftige Playmobil-Sets an win@pizza-podcast.ch und abonniert den Newsletter auf www.STREKKRBARDOHL.ch. Teilnahmeschluss 31. März 2025. Barauszahlung des Gewinns ist ausgeschlossen. Der Rechtsweg ist ausgeschlossen!

Folge 20: Julia Straschil, Playmobil

STREKKR BARDOHL: DT Bits und Pizza. Der Podcast rund um digitale und Marketing Themen. Kurz und informativ in 10 Minuten.
Im Interview Gregor Eicher, Head of Marketing und Sales bei Bank Cler.

Folge 21 & 22: Gregor Eicher, Bank Cler

In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI.

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IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)
👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)
🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)
📈 The critical role of content in high-tech B2B marketing (at 7:48)
🤖 GenAI in B2B and the quest for more innovative applications- (at 10:30)
🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)
🦾 Next-gen AI automation for marketing organizations (at 12:23)
❓ AWhat do SEM and SEO look like in the age of AI? (at 13:45)
📤 Email gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

Sam dives into her journey from big tech to the startup world and shares invaluable insights on how to create a marketing culture where innovation thrives. Whether you’re a marketing leader, manager, or just starting out, Sam’s advice will inspire you to rethink how you lead and grow teams for long-term success.

Tear Up the Playbook: Leading Marketing Differently | Growth League ft. Sam Bergin, CMO at Center

This is “Issue, Action, Impact” — a cinematic hip hop anthem built for B2B minds with C-suite ambition.

Melodic and sharp like a VP with metrics to hit, and heavy with drill-infused rhythm and story-rap flow.

If you build brands, run plays, lead growth, or craft campaigns — this one's for you.

🎯 Why this hits different:
It’s not hype. It’s insight.

We turned the real talk of boardrooms, decks, and data into a high-tempo track that moves with purpose.

Issue, Action, Impact — three words every strategist lives by. 
Now, they move like music.

📝 Lyrics Preview
“I ain’t come to flex or distract —
Just: Issue… Action… Impact.”

“Forecast soft but the vision’s tight,
Pulled ops together in a single night.”

“Dashboards glow, but they blind the fact,
You ain't got clarity, just a stack.”

This is for the marketers who think like founders.
For the founders who lead like architects.
For the architects who ride clean, quiet, and clever.

💼 Built for:
Marketing leaders, demand gen heads, growth strategists
B2B agencies, tech founders, brand thinkers
Anyone who’s ever built a funnel from zero, rebranded under pressure, or pitched in the dark

📢 New anthems drop weekly
This is more than music. It’s therapy for high performers.
It’s the first playlist made for B2B life.

🎧 Listen & Follow

▶️ Also On YouTube: https://www.youtube.com/@MarketingAnthems 

Issue, Action, Impact – Executive Flow Mix

STREKKR BARDOHL: DT Bits und Pizza. Der Podcast rund um digitale und Marketing Themen. Kurz und informativ.
Diesmal mit Mike Fuhrmann, NeuroVIZR Schweiz und Global CMO NeuroVIZR


Folge 25 & 26: Mike Fuhrmann, NeuroVIZR

Tamra shares how her background in high-performance innovation and customer-focused strategy prepared her for the challenges of leading marketing efforts. In this insightful conversation, she discusses the importance of creating a frictionless customer experience, leveraging data for innovation, and her personal evolution as a marketing leader.

Marketing at the Speed of Change | Growth League Podcast ft. Tamra Johnston, CMO at PepperJax Grill

Der neue Podcast rund um digitale und Marketing-Themen. Mit spannenden Interviews, kurz und informativ. Dazu coole Gewinnspiele.

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

We want to know when, how and why our guest small business owners experienced growth and scale. Regardless of how that growth was initiated, we are interested to hear about how it happened, what they did to handle it and their tips and tricks for re-creating it based on experience.

We also key in on stories about Team Leadership and Personal High Performance Habits. We want to hear about both, based on our guest's experience because oftentimes success here serves as the foundation for business growth.

New tracks tagged #CMO