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If you're not including connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.

In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting consumer loyalty. Connected TV (CTV) offers a unique opportunity to communicate your brand’s personality and values directly to consumers in a highly engaging, visual format. This webinar, featuring Andrew Rosenman, Founder & President of Arise Communications, will dive into how you can use CTV to tell your brand story, distinguish yourself from competitors, and build a loyal customer base that keeps coming back.

To become a category leader, it’s essential to invest in more than just marketing—it’s about investing in your story, your business, and your unique value proposition. Just like paying a premium for a Mercedes because of what the brand represents, your customers need to understand and feel the value of your offering. CTV allows you to showcase your brand in an impactful way, helping you rise above the rest in a sea of competitors.

By leveraging CTV, you can reach a wide audience while reinforcing your brand’s message at every stage of the funnel. This webinar will guide you through building consumer loyalty, enhancing brand perception, and developing a marketing strategy that differentiates you from the competition. 

During our 60-minute webinar, you'll discover:

• Building a Brand That Sticks: Learn how to use CTV to craft a powerful, unique value prop and brand promise that resonates with consumers.

• Establishing Consumer Loyalty Through Storytelling: Discover how CTV enables you to share your brand’s story through engaging video content that builds trust and fosters emotional connections.

• Rising Above the Competition: How leading brands leverage CTV to reinforce their premium status, similar to luxury car brands that command a higher price because of the value they represent. 
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Join us to learn how CTV can help you stand out, connect with your audience, and become the leader in your category!

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Lights, Camera, Cannabis Amplify Your Brand with CTV

Vibe is a platform that simplifies TV advertising for businesses, allowing them to easily advertise on streaming apps and TV channels in just 5 minutes. Over 500 channels and apps, enabling businesses to target specific audiences based on demographics, interests, and intent-to-buy. Real-time campaign performance tracking and targeting, forecasting, performance measurement, and creative campaign management. Vibe highlights its effectiveness with success stories from various businesses, including lower cost per session and a high return on ad spend (ROAS).
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Big TV Ads for Small Businesses, Vibe.co podcast

This talk provides an in-depth look at Connected TV (CTV) advertising. Unlike traditional commercials, CTV ads can be precisely targeted to specific audiences based on various data points and offer real-time measurement and cross-device retargeting. The text differentiates CTV from OTT (Over-The-Top) and highlights the growth of CTV viewership and ad spending, noting its benefits such as hypertargeting, personalization, and omnichannel remarketing. It also covers how programmatic buying facilitates the placement of CTV ads and discusses various targeting methods and best practices for effective CTV campaigns, emphasizing the importance of defining goals, tailoring creative, and continuous optimization.

Guide to Connected TV Advertising

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