Pensando em contratar ou conhecer mais do mercado de BPO Financeiro? Neste episódio Rosenildo Sales da FullCa$h BPO compartilha a história de pioneirismo e sucesso da empresa no BPO Financeiro. Sua trajetória passa por uma transformação digital e estratégias de posicionamento que fizeram a empresa ganhar autoridade e escala. Confira na íntegra os befícios do BPO para o seu negócio e inspire-se na história da FullCa$h ao desbravar sua vertical de negócios.  Conheça mais da FullCa$h BPO: https://fullcashbpo.com/Diga que conheceu no Controller Cast para ganhar condições especiais!

BPO Financeiro: da transformação digital à popularização, com Rosenildo Sales da FullCa$h BPO

Chris Walker, the chairman of Refined Labs and CEO of Assetto, discusses his background in B2B companies and his new venture, Pesetto. He emphasizes the need for a new strategy in B2B marketing that focuses on profitability and efficiency. Chris also shares his vision for building an ecosystem of complementary B2B go-to-market technology and managed services. He talks about his transition from CEO to chairman and offers advice for others facing a similar stage in their careers.

Key Takeaways

"We need to figure out a new strategy for marketing that doesn't involve high volume lead generation."
"There is a shift happening in the market where companies need to build a profitable, efficient growth and go-to-market engine."
"The goal is to build a portfolio of complimentary specialized companies that handle different things from go-to-market operations, go-to-market strategy, analytics, advertising, content creation, website design, AI automated outbound."
"We discuss the importance of having marketing, sales, customer success, and product aligned on the same page."
"Content is one of the most effective channels to produce pipeline and generate conversations that might turn into opportunities, proposals, and deals."
"A hybrid talent model inside a B2B company is the appropriate way to run most functions."

Chapters

00:00
Introduction and Background
01:02
Chris's Career in B2B Companies
02:01
The Need for a New Strategy in B2B Marketing
04:38
Building a Data Structure for Informed Decision-Making
06:11
Creating an Ecosystem of Complementary B2B Go-to-Market Solutions
07:24
Transitioning from CEO to Chairman: Finding the Right Path
10:02
Understanding Your Leadership Strengths and Preferences

234 | Why Are Go-To-Market Strategies Evolving Faster Than Ever | Chris Walker, CEO of Refine Labs

This interview first aired on Thursday the 29th of August, 2024  on ONE FM 98.5 Shepparton.

One FM breakfast announcer Plemo catches up with the C.E.O. of the Greater Shepparton City Council Fiona Le Gassick, who gives us an update on all council news.

Listen to One FM Breakfast live on weekday mornings from 6am-9am.

Contact the station on admin@fm985.com.au or (+613) 58313131

The ONE FM 98.5 Community Radio podcast page operates under the license of Goulburn Valley Community Radio Inc. (ONE FM) Number 1385226/1.

PRA AMCOS (Australasian Performing Right Association Limited  and Australasian Mechanical Copyright Owners Society) that covers Simulcasting and Online content including podcasts with musical content, that we pay every year. This licence number is 1385226/1

Council update with the C.E.O. of Greater Shepparton City Council Fiona Le Gassick

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The KCLR Daily: Kilkenny Chamber CEO on 2024 Business Awards (3rd Sept 2024)

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Host Jeremy Schwartz and Professor Siegel discuss the latest jobs report, noting it was weaker than expected but not disastrous. Professor Siegel also highlights concerns about the Fed being behind the curve, the impact of rising rates on the bond market, and his view on where the Fed funds rate should be. (12:47) Jeremy continues with guest Peter Boockvar, CIO at Bleakley Advisory Group, who shares insights on the economic impact of prolonged high rates and concerns about weakening market leadership. The conversation covers topics such as gold, central bank reserves, the challenges and opportunities in emerging markets, particularly Asia, and the risks surrounding U.S. debt and deficits. Peter emphasizes the importance of commodities in a diversified portfolio and the potential shifts in market leadership in the current macroeconomic climate.

Guest: Peter is the Chief Investment Officer of Bleakley Financial Group, a $8B wealth management firm. He is also Editor of The Boock Report. He previously was the Chief Market Analyst for The Lindsey Group, a macro economic and market research firm started by Larry Lindsey. Prior to this, Peter spent a brief time at Omega Advisors, a New York-based hedge fund, as a macro analyst and portfolio manager. Before this, he was an employee and partner at Miller Tabak + Co for 18 years where he was recently the equity strategist and a portfolio manager with Miller Tabak Advisors. Peter graduated Magna Cum Laude with a B.B.A. in Finance from George Washington University.
 
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Hosts Jeremy Schwartz, Global CIO at WisdomTree and Wharton finance Professor Jeremy Siegel, author of Stocks for the Long Run, discuss the how and why of market performance with leading economists and market strategists to inform you what’s ahead for the economy and your portfolio.

 

Jeremy Schwartz has served as WisdomTree’s Global Chief Investment Officer since November 2021 and leads the investment strategy team in the construction of WisdomTree’s equity indexes, quantitative active strategies and multi-asset model portfolios. Mr. Schwartz joined WisdomTree in May 2005 as a Senior Analyst, adding to his responsibilities in February 2007 as Deputy Director of Research and thereafter, from October 2008 to October 2018, as Director of Research and from November 2018 to November 2021 as Global Head of Research. Prior to joining WisdomTree, he was head research assistant for Professor Jeremy Siegel and in 2022 became his co-author on the 6th edition of the book Stocks for the Long Run. Mr. Schwartz also is co-author of the Financial Analysts Journal paper, What Happened to the Original Stocks in the S&P 500? He received his B.S. in Economics from The Wharton School of the University of Pennsylvania and hosts the Wharton Business Radio program Behind the Markets on SiriusXM 132. Mr. Schwartz is a member of the CFA Society of Philadelphia.

We're Carlow & Kilkenny's number one radio station with over 81,000 adult listeners every week. Catch up in full online at kclr96fm.com.

One FM Community Radio Station airs a range of programs, including  "Ethnic Programs"  (in languages other than English), specialist interview programs such as "Shepplife" and health programs (So Much More)which are podcast here.  We also podcast a range of local sports programs as part of our Super Saturday Sports Show.  
Goulburn Valley Community Radio Station  Inc. (One FM 98.5) podcast site operates under APRA AMCOS (Australasian Performing Rights Association and Australasian Mechanical Copyright Owners Society) and ACMA (Australian Communications Media Authority) Licence Number  1385226/1.

The programs are recorded and first aired at One FM 98.5 Community Radio Station in Shepparton (Victoria, AUSTRALIA), and produced with the assistance of the Community Broadcasting Foundation or the National Ethnic and Multicultural Broadcasters' Council.

All intro and outro music for So Much More podcasts are taken from Beneplacito Boogaloo composed by Terry Barbossa and Matt Holland.

🎙Tudo que você precisa saber para superar os principais desafios nas áreas de Planejamento, Controladoria e Finanças! 

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