In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI.

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IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)
👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)
🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)
📈 The critical role of content in high-tech B2B marketing (at 7:48)
🤖 GenAI in B2B and the quest for more innovative applications- (at 10:30)
🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)
🦾 Next-gen AI automation for marketing organizations (at 12:23)
❓ AWhat do SEM and SEO look like in the age of AI? (at 13:45)
📤 Email gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

🤖Design intelligent chatbot flows that feel natural and keep your audience engaged. Deliver instant, personalized responses – even when you're not online.🤖

💌For More Information You can Connect to us :

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💡Human-Like Conversations, Powered by AI💡

ChatGPT can handle a wide range of tasks—from drafting emails and generating ideas to writing code and conducting research—but getting the best results often requires more than a quick question. Many users find that vague or overly broad prompts lead to generic responses that miss the mark. By adopting a few simple techniques, you can guide the AI toward more focused, useful outputs without spending hours rewriting your initial query.

One key approach is to give ChatGPT clear direction about how it should behave. That might mean assigning it a specific role or asking it to probe you for missing details before answering. In other cases, you may find that refining your original prompt with the AI’s help or breaking a complex request into smaller steps leads to far stronger results. Each tactic helps remove ambiguity and ensures that ChatGPT works with the context it needs.

Another way to boost the quality of responses is to request the model’s reasoning or show it an example of the exact output you want. When ChatGPT “thinks out loud” or mirrors a sample summary or template, you gain both transparency and precision. And because initial responses rarely hit the sweet spot on the first try, treating the interaction as an iterative editing process—asking for tweaks to tone, structure, or length—lets you zero in on a final draft that fits your needs.

Finally, it’s important to remember that AI is a partner, not a replacement for human judgment. Always review and fact-check the AI’s suggestions before using them, and add your own anecdotes or insights to give the content a personal touch. With these practices in place, you’ll spend less time wrestling with ChatGPT and more time leveraging its capabilities to get exactly what you need.

Top 10 Tips

1. Assign a Role or Persona
2. Let ChatGPT Ask Clarifying Questions
3. Ask ChatGPT to Refine Your Prompt
4; Break Tasks into Smaller Steps
5. Request Reasoning and Explanations
6. Provide an Example of Desired Output
7. Iterate and Refine with Follow-Up Prompts
8. Specify Audience, Tone, and Format Up Front
9. Brainstorm Multiple Ideas or Perspectives
10. Review, Fact-Check, and Add Your Personal Touch

ChatGPT Tips and Tricks

Tony and Shen discuss Bloomberg’s addition to IB chat, common threads in our Voice of the CTO series, and op resiliency. 

Our Bloomberg story: https://www.waterstechnology.com/data-management/7952434/bloomberg%E2%80%99s-chatbots-streamline-external-data-sharing-otc-trading 
Our Voice of the CTO series: https://www.waterstechnology.com/topics/voice-of-the-cto



Episode 319: Bloomberg IB chat and operational resiliency

Marcus looks at the problematic appeal of Andrew Tate and Megan Garcia shares the tragic story of losing her son to an AI chatbot.

Ave Maria In The Afternoon - 2025-07-09 - I Lost My Son to an AI Chatbot

In episode 10 of Platform Builders, Christine Spang and Isaac Nassimi chat with Seth Besmertnik about Conductor's journey through the WeWork acquisition and its incredible comeback from near-disaster, offering a powerful lesson in resilience and leadership. The conversation then pivots to the future, exploring how AI is about to turn the web upside down. Seth provides a clear framework for how brands must adapt their content and SEO strategies to survive and thrive in this new AI-driven world.

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Platform Builders - Ep. #10, Building Leverage, Not Features with Seth Besmertnik

Welcome to Middle East AI News by Carrington Malin brought to you by Qualcomm – 40 years of global innovation! Qualcomm continues to push boundaries, bringing intelligent computing to the Middle East’s fast-evolving digital landscape. In this podcast: Jordan launches Arabic-first AI assistant in Aqaba; UAE AI Camp engages 34,000 future innovators; Alef Education partners with Liquid AI globally.

Sign-up for the weekly email news digest here: https://www.middleeastainews.com

#MiddleEastAINews

Pronoia LLM to power Aqaba tourism AI assistant

"This month sees World Suicide Prevention Day. It’s timely, because there’s been a spate of teenagers taking their lives, after seeking comfort in AI chatbots. But instead of helping them, it’s claimed they’ve made matters worse."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

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ABR#39 Andrew Boyd Reflection September 25 Suicide and AI

Los problemas de fondo son los estigmas, la desvalorización de los problemas de las adolescencias y el dar por sentado que todo está bien, no los chatbots o la IA.

Sarai Aguilar. Chatbots y suicidios: hace falta más inteligencia humana

Basically, the chatbots by which we abide only really live during the writing by it.

Moxazza - living in the touch (for chatbots)

The Middle East AI News Minute gives you a daily one-minute daily briefing on the top AI-related stories coming out of the Middle East. If you are a busy technology, business or government leader who want to get a quick update, then this is the podcast for you.

Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.

Just AI News is an online media outlet delivering the latest news in artificial intelligence. Covering breakthrough technologies, company updates, and real-world applications, we make it easy to explore the AI landscape through categories like Applications, Technologies, Industries, and our Blog. Whether you're interested in cutting-edge innovations or practical uses, our content is designed to keep you informed about the ever-evolving world of AI.

We publish 6-10 news articles daily from Monday to Friday, with occasional weekend updates for major stories. Our weekly curated newsletter, released every Tuesday, highlights key trends and news in AI. Subscribers can sign up on our homepage or via our LinkedIn Newsletter. Beyond daily news, we feature in-depth analyses, interviews with AI experts, and insights into AI's role in transforming businesses. Contributions from AI professionals with unique insights or projects are also welcome.

Our platform includes an AI Business Directory where companies showcase their AI applications, offering insights into how different industries leverage this technology. We also provide extensive coverage across categories like Technologies, including Machine Learning, Quantum Computing, and AR & VR; Compliance, with a focus on ethics, legislation, and data privacy; Companies, spotlighting industry leaders and startups; and Industries, showcasing AI's impact on sectors like healthcare, finance, and manufacturing.

In addition, our Applications category delves into practical AI uses like chatbots, predictive analytics, and virtual assistants. For those seeking deeper engagement, our Blog features expert analyses, opinion pieces, and comprehensive guides on AI developments. Whether you're a professional, enthusiast, or business leader, Just AI News is your go-to source for all things artificial intelligence.

Dudley Anderson was born and raised in Johannesburg, South Africa. After graduating from Bible College in 1990, God opened the way for Dudley to branch out into Christian radio. As a musician and worship leader he developed a heart for Christian music, which became the main thrust of his radio work in South Africa. 

 In 1996 God called Dudley and his family to the United Kingdom where he now works as a radio programme producer and presenter. Dudley also writes a FREE weekly e-mail devotional called, GodTracker, available at surereality.net

Dudley Anderson is married to Karen-Leigh and has two adult children, Kerryn and Ryan.

E-mail Dudley at dudley@surereality.net

Wei-Shen Wong and Anthony Malakian discuss the hottest financial technology topics in the capital markets every week.

I love music. I listen to dubstep. I'm developing my style. If you've got tips for me let me hear them. I'm very open to suggestions and experimental in nature.
I always make everything except the vocals.

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

Milenio Opinión es un espacio que recopila las firmas de los columnistas y colaboradores de Grupo Milenio.

New tracks tagged #Chatbots