Dritter Teil der „Monster“-Trilogie zur EURO2024: Diesmal dreht sich alles um Sponsoring, einen endlosen Sommer und die größten Fußball-Rituale. Die Rede ist von Coca Cola und Marketing-Direktor Patrick Hillebrand. Ein Podcast mit jeder Menge Millionen. Und zwei Brüdern, die „intim und skalierbar“ sind. #MoCM

Nr. 67: EURO2024: Patrick Hillebrand und magische Coke-Rituale

After all the excitement of 400, it’s back to the usual audio nonsense this week as Paul and Eli are joined by returning guest, Tom Mayhew! In a “much longer than expected” recording session, the terrible trio sample a range of odd fizzy pop and sample some homemade hot sauce! After much fuss, they’ve managed to secure the latest Coca Cola creation which is mixed with the flavour of Oreo cookies! Will it be more effervescent muck? Who knows? They also look into the curious fixation Germans apparently have with orange cola, and so they’ve got their hands on the premier brand to taste. As Tom is a bit of a Snooker fan, Paul’s found a board game based around the multi-balled sport called “Steve Davis Pot Black Snooker Break”! Hopefully it won’t be as dull as it looks. And FINALLY, Tom surprises Paul and Eli with a quiz about their past ventures, who will come out on top? We guess you will all have to find out by listening, won’t you?

See pics/videos for this episode on our website:
https://www.thecheapshow.co.uk/ep-401-how-many-chevys

And if you like us, why not support us:
www.patreon.com/cheapshow

If you want to get involved, email us at thecheapshow@gmail.com
And if you want to, follow us on Twitter/X @thecheapshowpod or @paulgannonshow & @elisnoid

www.thecheapshow.co.uk
Now on Threads: @cheapshowpod
Like, Review, Share, Comment... LOVE US!

MERCH

Official CheapShow Merch Shop:
www.redbubble.com/people/cheapshow/shop
www.cheapmag.shop

Thanks also to @vorratony for the wonderful, exclusive art:
www.tinyurl.com/rbcheapshow

Send Us Stuff:
CheapShow
PO BOX 1309
Harrow
HA1 9QJ

CheapShow

Ep 401: How Many Chevys?

This is a podcast analyzing the marketing communication of both Coca-Cola and Apple. 

Podcast - Made with Clipchamp

Tällä kertaa Mikä on tärkeää? -podcastin jaksossa keskustellaan b2b-ostamisen muuttumisesta sekä b2b- ja b2c-markkinoinnin eroista (ajasta 1:16 alkaen), rohkeuden puutteesta markkinoinnissa ja sen syistä (15:30) sekä Coca-Colan tekoälyllä tuottamasta joulumainoksesta (27:55).

Tällä kertaa juontaja Santtu Kottilan ohella panelisteina Sanoma Content Studion vetäjä Tapio Haaja ja Telia Finlandin markkinoija Laura Kultaranta.

Linkit podcastissa nostettuihin artikkeleihin:
1)https://www.markkinointiuutiset.fi/artikkelit/verkkokauppa-alustan-selvitys-37-prosenttia-digitaalisista-b2b-myyntitapahtumista-tehdaan-toimistotuntien-ulkopuolella
2)https://www.markkinointiuutiset.fi/artikkelit/jos-valttelet-epaonnistumisia-et-onnistu-juuri-koskaan-ja-tuloksena-on-kadenlampoista-huttua-anttoni-heikura-mu-kolumni
3)https://www.hs.fi/taide/art-2000010839395.html

*****

Mikä on tärkeää? -podcast on MarkkinointiRadion ohjelma, jossa kammataan läpi ajankohtaisia ja jokaiselle markkinoijalle tärkeitä uutisia.

Mukana on viiden panelistin joukko, joista kaksi on kerrallaan ohjelman juontaja Santtu Kottilan vieraana. Jokainen panelisti tuo Kottilan lisäksi mukanaan ajankohtaisen ja merkittävän uutisen tai ilmiön, minkä tärkeyden ja merkityksen raati käsittelee. Joka viikko käydään siis läpi kolme tärkeää ja ajankohtaista aihetta.

Lisätetoja Mikä on tärkeää? -podcastista saat esimerkiksi täältä:
www.mkollektiivi.fi/mika-on-tarkeaa

Podcast toteutetaan yhteistyössä tietoliikenneyhtiö Telia Finlandin, strategisen bränditoimisto Wörksin, digimarkkinointitoimisto Tricklen sekä strategisen sisältötoimisto Sanoma Content Studion kanssa.

Mikä on tärkeää? - #29 - B2B-ostamisen ja -markkinoinnin muutos - Mistä rohkeutta markkinointiin? - Coca-Colan tekoälyllä tuottama joulumainos

🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear: Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🥤 Ho-ho-ho, or oh-hell-no? The backlash over the Real Thing’s holiday ad campaign (00:30)
📺 Amazon Prime promos yawn-inducing episode recaps generated by AI  (03:25)
🧸 Toys tied to Universal’s latest movie release come with a “Wicked” surprise (at 05:28) 

Approximately 7-minute, 54-second runtime. Review privacy and other usage policies for technologies and/or services through which you access this podcast. Episode contains audio, visuals, and/or other content developed using generative AI and/or other digital production tools.

🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign

Et en fait, souvent confondu avec le Père Noël, c'est Saint-Nicolas qui est traditionnellement fêté dans de nombreuses régions de l'Est et du Nord et dans des pays majoritairement orthodoxes. C'est lui et pas le Père Noël, qui apporte les cadeaux aux enfants sages, tandis que le Père fouettard, qui l’accompagne, s’occupe des autres. 
Lorsque la légende de Saint-Nicolas arrive aux Pays-Bas, Saint-Nicolas se transforme en "Sinter Klaas", St-Nicolas en néerlandais.
Et lorsque les Néerlandais partent à la conquête des États-Unis, au 17ème siècle, ils emportent tout naturellement leur lot de légendes et de traditions avec eux.
Au fil des décennies, et dans un souci de laïciser cette fête, de nombreux dessinateurs vont continuer à représenter le personnage et à transformer son apparence et son histoire. Une pub Coca-Cola contribuera notamment aussi à lui donner l’apparence que l’on connait aujourd’hui. Et à la fin de la Seconde Guerre Mondiale, les Américains exportent le phénomène du Père Noël en Europe, où il s’installera petit à petit dans la culture populaire.


RUBRIK 16 - St-Nicolas ou St Noêlcola

Make Me Smile

The glimmering lights in the fog of night.

Dawn of the Neon City

Popping Into View

Vic Verchereau welcomes Mark Whitacre, who is Vice President, Culture & Care at Coca-Cola Consolidated.

Mark Whitacre is an Ivy League Ph.D. and the highest-ranked executive of any Fortune 500 company to become a whistleblower in US history, and is responsible for uncovering the ADM price-fixing scandal in the early 1990's. Mark Whitacre wore a wire for the FBI every day for three years.  His wife, Ginger, forced him to turn himself into the FBI, which then started the ADM price-fixing case.

Mark Whitacre currently serves as Vice President, Culture and Care at Coca-Cola Consolidated.  Mark offers one-of-a-kind insight into corporate ethics, corporate greed, and the warning signs of a flawed corporate leadership to audiences across America and vital leadership to the Coca-Cola Consolidated team.

After completing B.S. and M.S. degrees at Ohio State University, Mark then earned his PhD. degree at Cornell University in Biochemistry.  Mark then worked for multiple Fortune 500 companies including Ralston Purina, Degussa (Evonik), and Archer Daniels Midland (ADM).  Mark was hired at ADM, a $70 billion company, when he was 32, and as the President of the BioProducts Division from it's launch, was the youngest Divisional President in the history of the company.  In just six years, their fermentation complex became one of the largest in the world.  At age 35, he became a Corporate Vice President of ADM and was the leading candidate to become the next company president.

A compassionate leader with a faith and commitment for helping others. Mark's passion is a driving force in his role with Coca -Cola Consolidated as the Vice President, Culture and Care.  He's one of Vic's favorite guests and you will see why when you listen to this edition of the Leadership Lowdown!

» Visit MBN website: www.michiganbusinessnetwork.com/
» Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN
» Like MBN: www.facebook.com/mibiznetwork
» Follow MBN: twitter.com/MIBizNetwork/
» MBN Instagram: www.instagram.com/mibiznetwork/

Leadership Lowdown | Mark Whitacre - Transforming Lives

Calling Your Name

코카콜라 + G2G (Effie + Skrillex)

Fatuma

Fatuma (SPIKE ORGAL Remix)

Press start to feel alive!

Tässä Mikä on tärkeää? -podcastin jaksossa keskustellaan globaalin brändin lokaalista markkinoinnista kahden eri esimerkin kautta, kun keskustelemme ensin Coca-Colan tilanteesta (1:27) ja sen jälkeen Kiasta (12:48). Kolmantena keskusteluaiheena on Keskon ja Storytelin toteutuksen kautta retail median tila Suomessa (24:35).

Tällä kertaa juontaja Santtu Kottilan ohella panelisteina strategi Jarno Varis Wörksiltä ja strategi Tiina Kosonen Sanomalta.

Linkit jaksossa mainittuihin uutisiin: 1)https://www.marketingweek.com/coca-cola-localness-brands-geopolitical/  ja https://www.hs.fi/talous/art-2000011202192.html 2)https://www.markkinointiuutiset.fi/artikkelit/kia-ivailee-tuoreessa-kampanjassaan-premium-automerkkien-kustannuksella , https://www.hs.fi/talous/art-2000011191909.html, https://www.markkinointiuutiset.fi/artikkelit/hs-pohjoismaissa-huomiota-herattaneet-kian-mainokset-olivat-liikaa-yhdysvaltalaisille 
3)https://www.markkinointiuutiset.fi/artikkelit/citymarketeiden-ostoskarryissa-rohkii-pipsa-possu---karryjen-vapautumista-odotettu-jopa-20-minuuttia 

*****

Mikä on tärkeää? -podcast on MarkkinointiRadion ohjelma, jossa kammataan läpi ajankohtaisia ja jokaiselle markkinoijalle tärkeitä uutisia.

Mukana on vakiopanelistien joukko, joista kaksi on kerrallaan ohjelman juontaja Santtu Kottilan vieraana. Jokainen panelisti tuo Kottilan lisäksi mukanaan ajankohtaisen ja merkittävän uutisen tai ilmiön, minkä tärkeyden ja merkityksen raati käsittelee. Joka viikko käydään siis läpi kolme tärkeää ja ajankohtaista aihetta.

Lisätetoja Mikä on tärkeää? -podcastista saat esimerkiksi täältä: www.mkollektiivi.fi/mika-on-tarkeaa

Podcast toteutetaan yhteistyössä strategisen bränditoimisto Wörksin, digimarkkinointitoimisto Tricklen sekä mediatalo Sanoma Media Finlandin kanssa.

Mikä on tärkeää? - #43 - Globaalin brändin lokaali markkinointi, caset Coca-Cola ja Kia - Retail-media ja kokemuksellisuus markkinoinnissa

How can you do it all at once? It’s a question that rings in the mind of many HR professionals, saddled with goal after goal, and for good reason. The workload of HR professionals is mighty, and the deliverables are grand. Upholding a business model, supporting your people strategy, keeping up with everchanging legal issues, all while attempting to plan for the future of work—it feels like carrying an entire tray of freshly shaken bottles of Coca-Cola, waiting to explode.

But what if you could work towards these goals all at once, one sip at a time?

Sue Lam, VP of People Insights, Strategy, and Culture at The Coca-Cola Company and HCI Advisory Board Member, suggests to the HR world that a proper people strategy can work to help every part of the business, not just the people.

Lam is set to speak at the SPARK Talent 2025 conference in San Antonio, Texas in October, where she’ll discuss how to not only align but embed your people strategy into your business strategy, and the tips and tricks on how to get there. On today's episode, HR Daily Advisor got to sit down with Lam to get an early look at her insights, and how she’s innovating just what HR can do.

HR Works Podcast: How Coca-Cola is Making Their People Strategy Build the Business

Psychotic Surge: An Anti-Musical Cartography

Between Rio de Janeiro's humid nights and the Bay Area's electric fog emerges a sonic territory that refuses naming. Psychotic Surge inhabits the threshold where structured rhythm dissolves into controlled chaos, where the predictable becomes uncanny. Here, experimental improvisations capture fleeting auras—each recording a unique fingerprint of temporal collapse, where early acid techno memories bleed into orchestral synthetic dreams, noise becomes prayer, and minimal compass constraints birth maximal expression.|

This is not music seeking approval but sound demanding participation. Like thought before language, these compositions exist in the space between intention and accident, where repetition becomes difference and structure emerges from its own undoing. The project traces a geography of becoming—each track a deterritorialized moment where voices merge with synthesizers not to communicate but to invoke presence itself. Concrete-musique fragments scatter across avant-garde landscapes, creating soundscapes that remember futures and anticipate pasts.

Listen not to understand but to inhabit. Each track opens a clearing where being precedes meaning, where the ear becomes an organ of ontological investigation. Enter these sound-worlds as you would enter memory—sideways, vulnerable, ready to be transformed. The psychotic surge event is not performance but ritual participation in the moment's aura, an invitation to dissolve the boundary between listener and listened. Here, in the grey area where music questions its own existence, you're called to witness sound's capacity to reveal what language conceals—the raw pulse of existence before it learns to speak. Engage these recordings as maps to territories that exist only in their crossing, where each listen births a new geography of sensation.

CheapShow is a comedy podcast all about getting the very best out of the worst! Be it Poundlands, Charity Shops, Car Boot Sales or Bargain Bins, hosts Paul Gannon & Eli Silverman poke around in the corners of the high streets and internet to find treasure in the trash.

One week it could be a studio based show, the next, a live comedy event. It could even be a location report or a scripted adventure! A few things it is, however, is rude, crude, silly and drizzled in pop culture, nostalgia and plenty of verbal violence!

It has guests, videos, songs, reviews, games and dares.  We apologise in advance!
www.thecheapshow.co.uk

HR Works provides clear, relevant, actionable information on topics that matter to human resources (HR) professionals

The Home of Business in Michigan. Get on-demand access to audio programs, articles and resources presented by savvy business leaders and industry experts.

Music on all platforms
I am running out of upload space on here so go to other music platforms for my most recent releases

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

MarkkinointiRadio on podcast, jossa keskustellaan markkinoinnista!

Kussakin jaksossa pysähdymme mielenkiintoisten, alalla puhututtavien aiheiden äärelle vaihtuvien vieraidemme kanssa. Keskustelu soljuu ajankohtaisista ilmiöistä markkinoinnin perusasioihin.

Podcastia juontavat MarkkinointiKollektiivin tuottajat.

Sie sind die Monsters of Content Marketing - ihre Plattformen, Kampagnen und Formate fluten die Republik, machen Marken zu Medien. Und ihnen widmet fischerAppelt seinen Podcast. Einmal im Monat unterhält sich Chefredakteur Dirk Benninghoff mit Branchengrößen über ihre spannendsten Cases - von Strategie über Technologie und Story bis hin zu Distribution, Data und KPIs – und werden natürlich auch gerne mal persönlich. Erlebt Monster und Kreationen, die zum Fürchten schön sind.

New tracks tagged #Coca-Cola