Cosmetic Surgery…Good, Bad or Inevitable? Is it vain or egotistical to want to look good? If or when - how to work out what is best for you to look and feel young and beautiful?
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📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Marc Mani, MD, shares his insight and experience on what it really takes to succeed in Beverly Hills as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What It Really Takes to Succeed in Beverly Hills Firstly, "What It Really Takes to Succeed in Beverly Hills" is more than just talent. Moreover, it’s about mindset, media, and marketing. On this week’s episode of "Beauty and the Biz," I interviewed Dr. Marc Mani. Indeed, he is one of L.A.’s top plastic surgeons, named by "The Hollywood Reporter" and featured by Gwyneth Paltrow on "Goop." Additionally, Dr. Mani shared how early TV exposure helped jump-start his career. Furthermore, he explained what media attention can—and can’t—do for your long-term success.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Specifically in "What It Really Takes to Succeed in Beverly Hills," you’ll hear:   First, why he charged premium fees from the very beginning   Second, how he built a word-of-mouth empire—without spending on ads   Also, what confidence, mentorship, and mindset have to do with growth   Finally, why referrals from the right patients are more powerful than TV fame   If you want to elevate your brand, attract elite clients, and grow a high-end practice, "What It Really Takes to Succeed in Beverly Hills" is a must-listen. Lastly, if you're ready to attract more affluent patients who never question your fees, let’s talk. In fact, in a 1:1 Strategy Review, I’ll show you exactly what’s blocking your growth—and how to fix it. 👉                                                                                                                                                                                                                                                                                                                                                                                                                           &nbsp; Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues,...

What It Really Takes to Succeed in Beverly Hills — with Marc Mani, MD (Ep. 321)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Business Insights for Growth — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Business Insights for Growth Obviously, most surgeons excel in the operating room. However, many struggle to run their practice like a business. That’s why I discussed this with Candace Crowe on her “The Crowe’s Nest” podcast in the episode “Business and Marketing Strategies to Grow a Thriving Cosmetic Surgery Practice.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  What You’ll Learn in “Business and Marketing Strategies to Grow a Thriving Cosmetic Surgery Practice” Specifically, this episode reveals proven business and marketing strategies that separate top cosmetic practices from the rest. Moreover, you’ll discover:   First, the mindset shift every surgeon must make to scale without burnout   Next, how to attract high-performing, committed staff   Then, why patient retention delivers a bigger ROI than new patient acquisition   Finally, how to turn one happy patient into a steady stream of quality referrals   Ultimately, if you’ve wondered how top surgeons grow without losing control, this interview has the answers. Furthermore, it shows you exactly how to build a practice that thrives. Therefore, listen now to “Business and Marketing Strategies to Grow a Thriving Cosmetic Surgery Practice” and learn how to run your practice like a profitable business. Special Message: Importantly, your most loyal patients could become your biggest revenue source. Soon, it will take zero extra effort from your team. Next, I’ll unveil a done-for-you system that automates loyalty, referrals, and reviews. Finally, we’re launching with only 25 practices nationwide. So, watch your inbox.&nbsp;                                                                                                                                                                                                                                                                                                                                                                                                                          Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find...

Business Insights for Growth — with Catherine Maley, MBA (Ep. 323)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                    Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why the Next 12 Months Will be Harder for Cosmetic Lead Gen In summary, this new episode of the “Beauty and the Biz” podcast explains why cosmetic practice lead gen will get harder over the next 12 months. Additionally, it is becoming more expensive.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Here are two major reasons you should act now: AI leveled the playing field First, competitors—even solo injectors—can create pro-level blogs, ads, videos and social posts in minutes. Furthermore, the cost is almost zero. Also, they can look and sound like national brands without hiring agencies or paying for production. Consequently, the speed and volume of their content floods the market. Therefore, if you don’t match their pace, your practice risks becoming invisible. Organic reach is dropping fast Similarly, social platforms like Instagram, Facebook and TikTok prioritize paid ads. Thus, fewer of your followers see your posts unless you boost them. Likewise, Google search also pushes ads, maps and “People Also Ask” above organic results. Accordingly, ranking where patients click is harder than ever. Ultimately, chasing new leads will always matter. However, it’s no longer the most reliable growth strategy.                                                                                                                                                                                                                                                                                                                                                                                                                             Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    &nbsp; Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic...

Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)

FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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