Is it possible to balance a legacy brand and innovative ideas for a food company? Bibie Wu, chief communications and technical development officer with Del Monte, shares how her company respects its past while looking to the future, and how her dual roles in marketing and product development inform each other and improve the company.

More About Bibie Wu: 
Bibie leads marketing, corporate communications, investor relations, environmental, social & governance, and product and packaging R&D for Del Monte Foods’ powerful portfolio of brands. She has over 20 years of CPG marketing leadership experience with many well-known and respected brands at General Mills and Campbell’s, and laundry and home care at Henkel. Prior to joining the company in 2018, Bibie served as VP of Marketing, Head of Laundry Conditioners and Home Care at Henkel. She was also responsible for Henkel’s omni-channel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth. 

More About Del Monte Foods: 
For more than 138 years, Del Monte Foods has been driven by our mission to nourish families with the earth's goodness. As the original plant-based food company, we're always innovating to make nutritious and delicious foods more accessible to consumers across our portfolio of beloved brands, including Del Monte®, Contadina®, College Inn®, Kitchen Basics®, JOYBA®, Take Root Organics™ and S&W®. We believe that everyone deserves great tasting food they can feel good about, which is why we grow and produce our products using sustainable and earth-friendly practices for a healthier tomorrow. 

Del Monte Foods Corporation II Inc. is the U.S. subsidiary of Del Monte Pacific Limited (Bloomberg: DELM SP, DELM PM) and is not affiliated with certain other Del Monte companies around the world, including Fresh Del Monte Produce Inc., Del Monte Canada, Del Monte Asia Pte. Ltd., Conagra/Productos Del Monte, or Del Monte Panamerican. For more information about Del Monte Foods and our products, please visit www.delmontefoods.com  or www.delmonte.com.

Balancing Legacy and Innovation at Del Monte

This episode for CPG CEOs and CMOs outlines a five-step process to boost high-quality website traffic and customer engagement. 

It emphasises a data-driven approach, using analytics to personalise marketing efforts and leveraging content marketing, SEO, and social media. 

The discussion stresses the importance of measuring key performance indicators (KPIs) to optimise strategies and achieve a positive return on investment (ROI). 

Personalisation, driven by data analysis, is highlighted as crucial for attracting and retaining consumers in today's competitive digital market. 

The ultimate goal is sustainable growth through enhanced consumer loyalty and brand strength. 

Several successful companies are used as inspiring and useful examples of implementing these strategies effectively so the listener can make an immediate impact on their business.

Boosting High - Quality Traffic & Customer Engagement

This episode argues that prioritising customer needs is a company's best business investment. 

Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. 

Successfully implementing this strategy requires understanding customer preferences through data analysis, empowering employees to prioritise customer needs, and continuously improving the customer experience. 

In conclusion, Denyse suggests that CPG executives should become champions of the customer-centric model for long-term business success and growth.

Customer - First Strategy: The Best Business Investment

This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. 

The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. 

Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. 

In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.

Igniting Customer - First Culture: A 7 - Step Roadmap for CPG

This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. 

To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. 

A bonus eighth principle, preparing for unforeseen challenges, is also suggested during the discussion. 

In conclusion Denyse emphasizes the importance of continuous self-improvement and to use a holistic approach to be a more effective leader.

Seven Leadership Lessons For Quantum Growth

The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025.  
It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors.  
The discussion provides examples of successful companies like Spotify, Nike, Unilever, and Microsoft, illustrating how these principles are applied in practice.  
Finally, it offers a framework for implementing these principles and suggests methods for measuring progress.


Insight, Innovation and Inclusive Leadership- The New Business Success Formula

How does one ride the skate ramp in CPG? Dr. James Richardson, author of Ramping Your Brand and owner of Premium Growth Solutions, shares some of the pitfalls many early-stage CPG brands make, and highlights some of the pathways to success. 

More About Dr. James Richardson: 
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others.   

James also hosts his own business podcast —Startup Confidential —on YouTube, Apple, Spotify and most major podcast platforms. And he writes a Substack publication on contemporary social issues — Homo Imaginari — every week. He lives in sunny Tucson, AZ with his family and dogs.   

His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.  

Premium Growth Solutions Website: https://www.premiumgrowthsolutions.com/  

Services: https://www.premiumgrowthsolutions.com/services/  

LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/#  

Riding the Ramp The Book: https://www.amazon.com/Ramping-Your-Brand-Killer-Growth-ebook/dp/B0DT2M873N  

Ramping Your Brand

From optimizing fleet management to dramatically reducing customer inquiry response time, generative artificial intelligence (GenAI) promises to offer key benefits to the transportation industry. In our latest episode of That Makes Cents, we dive into the impact GenAI is having on the industry. Are companies making significant progress in AI adoption? Listen today.

Is GenAI the future of transportation efficiency?

From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more near you. 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE
👨‍🏫 The Ricks talk Back to School and pre-Internet gaming in the good old days  
🗓 The Ricks have a big milestone coming up  
🧜‍♀️ It's summertime, so of course Pumpkin Spice Lattes are already back  
🥤 Remembering McDonald's Shamrock Shakes of yesteryear  
🍌 The Banana Splits are back, in an very violent, R-rated horror flick  
📺 Why you need to drop everything & watch "The Boys" on Amazon Prime  
🥛 Did somebody say McWTF? McFizz is an unintentional eye-opener  
😸 "Friends": Old TV comes with perks—LEGO's Central Perk Playset  
🥣 Lucky Charms Jet-Puffed Marshmallows: Magically Delicious?  
🚀 "Star Wars Barbie" rocks the geek look—for an out-of-this-world price  
📸 Instagram and WhatsApp get new names  
📱 Verizon sells Tumbler to Automattic … for how little?  
🦸🏻‍♂️ Look who's coming to CW's "Crisis on Infinite Earths"  

Approx. 17:33. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More

Director of Economics at The Budget Lab of Yale Law School answers the question, "With all the economic factors at play, what are pet food businesses supposed to be focusing on?"

Pet food economics with Ernie Tedeschi of Yale Law School

The pet food industry is a constantly evolving landscape of trends and consumer needs. Join Petfood Industry magazine Editor Lindsay Beaton every other Wednesday as she interviews industry experts and covers hot topics affecting the world of pet food. If pet food is your thing and you want to know what’s trending, tune in!
Brought to you by Petfood Industry and WATT Global Media

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Creative Director and Bestselling Author Rick Mathieson and Silicon Valley CMO Rick Wootten share their unique brand of news and views on marketing innovation at the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.

The Food Institute Podcast leverages the Food Institute's 90-plus-year history to provide actionable information and insight to food industry professionals.

New tracks tagged #Cpg