La fintech Hardbacon rend l'âme. Le traffic de cette application et son site web d'information financière a cédé après que l'algorithme de Google eue fait fondre son traffic de 97%. Julien Brault nous raconte les derniers déboires de sa PME avant de mettre les clefs dans la porte. 

Aussi, avec Isabelle Juneau nous remonterons aux origines des premiers ordinateurs. Quant à notre question du beau-frère; il demande si les CPG boursiers sont aussi intéressants que les actions en bourse et les fonds.

Google étouffe HardBacon

Consumers have become more willing to give up traditional car ownership as they continue to feel the pinch of expensive monthly car payments. What else is driving investment in this area? And what do we expect the future of car subscriptions to look like? Matt Murphy, COO of Avva, and Rodolfo Dominguez, Deloitte’s auto tech practice leader, join us to explore this shift in vehicle ownership and how auto companies can elevate the customer experience.

How automotive subscriptions are boosting equity in mobility and driving connectivity

A new survey by Common Sense Media reveals that seven in ten US teenagers have used generative AI tools, yet only 37% of their parents are aware of this usage. Teens are utilizing AI primarily for homework help, brainstorming ideas, entertainment, and even companionship. The study also highlights a lack of clear AI policies in schools and significant disparities in how Black students are disciplined compared to their white peers when suspected of AI use.

Widespread adoption of generative AI among teenagers, with 70% reporting usage.

Majority of parents are unaware of their children's AI use, indicating a communication gap.

Teens use AI for education, entertainment, and social purposes, reflecting its integration into daily life.

Schools lack clear guidelines on AI use, leading to confusion among students and educators.

Racial disparities exist in disciplinary actions related to AI use in schools.

Understanding teens' engagement with AI helps brands tailor products and marketing strategies to this tech-savvy demographic.

The communication gap between parents and teens presents an opportunity for companies to facilitate better dialogue through targeted messaging.

Insights into teens' AI usage for entertainment and idea generation can guide innovation in product development and interactive marketing campaigns.

The absence of clear AI policies in education highlights a space for organizations to lead in responsible AI use and education initiatives.

Recognizing and addressing disparities in AI experiences among different demographic groups can enhance inclusivity in marketing and technology efforts.

See the original article from Wired here: https://www.wired.com/story/teens-generative-ai-use-schools-parents/

The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. Each episode delivers concise AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

AI Unplugged: Teens Are Surfing Waves of Generative AI While Parents Stay Ashore - The Next Chapter

Vibes-based search utilizes large language models (LLMs) to revolutionize how people find information online by interpreting the intuitive and context-driven ways humans think. Unlike traditional search methods that rely on exact keywords and Boolean logic, vibes-based search understands vague or unclear queries, providing accurate and meaningful results by capturing the underlying intent or "vibe." This approach transforms search into a more intuitive process, allowing for the integration and co-creation of information from diverse datasets with minimal effort. Startups and tech innovators are exploring this transformative technology, seeing it as a new frontier in information retrieval.

Traditional search methods fail to capture the nuances of human thought, which is often vague and context-driven.

Vibes-based search leverages LLMs to intuitively understand and respond to unclear or imprecise queries.

This new search paradigm enables efficient integration and understanding of diverse datasets.

It excels at co-creating new information, bridging the gap between search and knowledge creation.

The technology has wide-ranging applications, from academic research to personal tasks, and is considered transformative by startups.

Deep Consumer Insights: Vibes-based search allows companies to better understand the intuitive and unarticulated needs of consumers, leading to more accurate insights into their preferences for food products.

Personalized Marketing: By interpreting the underlying intent in consumer searches, marketing teams can create more effective campaigns that resonate with modern consumers on a personal level.

Enhanced Customer Experience: Integrating vibes-based search into digital platforms enables organizations to provide more intuitive and satisfying search experiences, strengthening customer engagement and loyalty.

Innovative Product Development: Insights from vague or emotional consumer queries can drive innovation, helping teams develop products that align with emerging trends and consumer desires.

Efficient Customer Support: Utilizing LLMs in customer service tools allows for more helpful and efficient responses to consumer inquiries, improving overall customer satisfaction.

See the original article from Every here: https://every.to/napkin-math/vibes-based-search

The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. Each episode delivers concise AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

Vibing with Search: The Future of Intuitive Information Retrieval - The Next Chapter

The article discusses how AI is transforming various industries by enhancing market research, accelerating advancements in robotics, and reshaping scientific discovery. It highlights AI's ability to create detailed customer personas, test marketing strategies, and uncover insights rapidly, significantly improving efficiency and effectiveness. Additionally, it emphasizes the role of emotional intuition in startup success and the substantial investments being made in AI startups.

Key Points and Takeaways:

AI enhances market research by quickly generating detailed customer personas and uncovering hidden insights.

Distribution channels are becoming more crucial than content in the evolving digital landscape.

AI is revolutionizing scientific discovery by focusing on predictive analytics over traditional theories.

Emotional intuition and belief are vital components of startup success.

Advancements in AI are accelerating robotics development, attracting substantial venture capital investments.

Why This Matters to Marketing and Technology Teams:

Utilizing AI tools can vastly improve market research efficiency, enabling teams to develop more effective marketing campaigns tailored to modern consumers.

Adopting AI-powered robotics can optimize operations in manufacturing and distribution, leading to cost savings and increased efficiency.

Integrating AI-driven predictive analytics can enhance product development and innovation processes.

Balancing data-driven strategies with emotional intuition can strengthen marketing initiatives and drive brand growth.

Staying informed about AI advancements and startup trends allows teams to anticipate market changes and adapt strategies to better connect with consumers.

See the original article from Every here: https://every.to/context-window/startup-signals-and-tech-hybrids

The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. Each episode delivers concise AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

Signals & Synapses: Navigating AI, Startups, and the Future - The Next Chapter

The article discusses Microsoft's hints at the development of GPT-5 during their Build developer conference. Executives emphasized the importance of scaling laws in advancing AI capabilities, suggesting ongoing progress despite industry concerns about limitations. Microsoft showcased AI integration across its products, including AI-enabled Windows laptops and productivity tools like Copilot Studio. The potential release of GPT-5 by March 2024 signals significant advancements in AI technology that will impact consumer interactions and expectations.

Key Points and Takeaways:

Microsoft hinted at GPT-5's imminent release, emphasizing ongoing AI advancements.

Scaling laws are still effective, allowing for predictable improvements in AI intelligence.

AI is being integrated into Microsoft's products at all levels, including new AI-enabled Windows laptops.

Productivity tools like Copilot Studio and Team Copilots demonstrate the move toward AI-enhanced efficiency.

These developments suggest AI will play a larger role in consumer technology and interactions.

Why This Matters to Marketing and Technology Teams:

Leveraging Advanced AI for Consumer Insights: The advent of GPT-5 offers opportunities to utilize sophisticated AI for deeper data analysis, enhancing understanding of consumer behaviors and preferences.

Meeting Evolving Consumer Expectations: As consumers become accustomed to AI in their devices, they will expect more personalized and intelligent interactions, requiring brands to adapt their engagement strategies.

Enhancing Personalization and Engagement: Advanced AI enables hyper-personalized marketing, allowing companies to tailor experiences and build stronger customer loyalty.

Improving Operational Efficiency: AI tools like Copilot can automate routine tasks, increasing efficiency and allowing teams to focus on strategic initiatives.

Maintaining Competitive Advantage: Embracing AI advancements ensures that companies stay ahead of competitors by rapidly adapting to technological innovations and changing market dynamics.

See the original article from Every here: https://every.to/chain-of-thought/gpt-5-is-coming-reading-between-the-lines-at-microsoft-build

The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. Each episode delivers concise AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

GPT-5 Unveiled: The Subtext of Microsoft's Build Conference - The Next Chapter

Ecommerce giants like Amazon and Walmart are deploying AI-powered shopping assistants to enhance the online shopping experience by streamlining product discovery, boosting shopper engagement, and increasing sales. Generative AI is reshaping consumer expectations, with a significant majority anticipating more evolved online shopping experiences and many expecting to use virtual assistants for purchase decisions. While early indications show potential benefits such as increased basket sizes and improved personalization, the overall effectiveness of AI shopping assistants remains under evaluation as the technology is still in its early stages.

Major ecommerce players are investing in AI shopping assistants to transform online shopping.

Generative AI is significantly influencing consumer expectations and purchase behaviors.

72% of consumers expect online shopping to evolve with AI; 31% anticipate using virtual assistants.

AI assistants aim to personalize shopping, enhance engagement, and increase sales.

The adoption and effectiveness of AI shopping assistants are growing but require further assessment.

Enhanced Consumer Engagement: AI shopping assistants offer personalized experiences that can deepen consumer connections with brands, leading to increased loyalty.

Increased Sales Opportunities: By streamlining product discovery and providing tailored recommendations, AI can boost sales and drive growth for food products.

Competitive Advantage: Embracing AI technologies positions organizations ahead in meeting modern consumer expectations in a rapidly evolving market.

Valuable Consumer Insights: AI tools can gather data on consumer preferences and behaviors, informing marketing strategies and product development.

Future-Proofing Strategies: Investing in AI aligns with the projected adoption curve, ensuring teams are prepared to leverage emerging technologies to connect with consumers.

See the original article from Digital Commerce 360 here: https://www.digitalcommerce360.com/2024/09/06/ai-shopping-assistants-retail-industry-2024/

The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. Each episode delivers concise AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

Shopping Smarter: The AI Revolution in Retail 2024 - The Next Chapter

Amazon has unveiled new generative AI tools designed to enhance the shopping experience for both customers and sellers on its platform. 

These innovations include personalized product recommendations and tailored product descriptions based on individual user behavior. 

For sellers, Amazon introduced a video generator and an updated image generator to facilitate the creation of engaging marketing content. 

Additionally, the launch of "Project Amelia" offers a chatbot that provides sellers with performance insights and actionable recommendations. 

- Introduction of personalized product recommendations using generative AI based on user preferences, search, browsing, and purchase history. 

- Curated product descriptions that highlight features relevant to the customer's interests, making important attributes more prominent. 

- New AI-powered tools for sellers, including a video generator and enhanced image generator to create compelling marketing materials. 

- Launch of "Project Amelia," an AI chatbot that assists sellers with performance analytics and business recommendations. 

- Amazon's strategic move to enhance its AI capabilities and compete with other tech giants in the AI space. 

1. **Personalized Customer Experience**: The use of AI to create individualized shopping experiences highlights the importance of personalization in connecting with modern consumers. 

2. **Enhanced Product Visibility**: Tailoring product descriptions to emphasize key attributes can improve product discoverability and appeal to specific consumer needs. 

3. **Innovative Marketing Tools**: Access to AI-driven content creation tools offers opportunities to produce engaging marketing materials more efficiently. 

4. **Data-Driven Insights**: AI-powered analytics and recommendations can help optimize performance and inform strategic decision-making. 

5. **Staying Competitive**: Embracing advanced AI technologies is crucial for organizations aiming to remain competitive and meet the evolving expectations of consumers in the food industry. 

See the original article from The Verge here: https://www.theverge.com/2024/9/19/24249046/amazon-generative-ai-tools-personalized-shopping-recommendations 

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The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. 

Each episode delivers concise, AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. 

Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. 

With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

AI Mall: Amazon's Shopping Revolution - The Next Chapter

AI agents are emerging as transformative technologies capable of automating complex tasks by executing and verifying steps without human intervention. 

They represent a shift from traditional AI models by operating through iterative loops, planning, and utilizing tools to optimize performance. 

Major tech companies and startups are investing heavily in developing AI agents, anticipating that they will significantly disrupt industries by increasing efficiency and reducing costs in knowledge work. 

- AI agents are advanced AI workflows that can automate multi-step tasks by planning, executing, and verifying without human input. 

- They differ from traditional AI by operating in loops, allowing continuous optimization and improved performance. 

- Major players like OpenAI, Anthropic, Adept, Imbue, and Magic AI are investing in AI agent technology, each exploring different approaches. 

- Integrating AI agents into practical applications poses significant engineering and scientific challenges, requiring the alignment of models, tools, interfaces, and software components. 

- The success of AI agents could lead to substantial cost reductions and efficiency gains, potentially disrupting various industries. 

1. AI agents could automate and optimize complex marketing tasks, such as personalized customer engagement, data analysis, and supply chain optimization, leading to increased efficiency and cost savings. 

2. They can enhance consumer insights by autonomously analyzing vast amounts of data, enabling teams to better understand and anticipate consumer needs and trends in the food industry. 

3. Implementing AI agents can help brands deliver more personalized and timely marketing campaigns, improving customer engagement and loyalty among modern consumers. 

4. The adoption of AI agents could give companies a competitive edge by leveraging cutting-edge technology to innovate and differentiate their brands in a rapidly evolving market. 

5. Understanding and investing in AI agent technology positions organizations to capitalize on future advancements, ensuring they remain at the forefront of technological innovation and consumer connection. 

See the original article fromEvery. here: https://every.to/napkin-math/what-are-ai-agents-and-who-profits-from-them-7c91ab09-316b-4109-94a4-14f416b3e351 

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The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. 

Each episode delivers concise, AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. 

Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. 

With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

Profit or Perish: The Rise of AI Agents in Business - The Next Chapter

The article discusses how AI is ushering in a new era of transformation within enterprises, potentially replacing human roles rather than just enhancing them. It highlights the differing approaches of tech giants: some focus on AI tools that augment human productivity, while others develop autonomous agents to perform tasks independently. This shift suggests organizations may need to rethink their business models and strategies to harness AI's full potential and drive significant business results.



Key Points and Takeaways:



- **AI's Third Wave:** AI is expected to transform enterprises through top-down implementations that could replace human roles, similar to how early computing replaced back-office jobs.



- **Differing Philosophies:** Companies like Microsoft focus on AI as a tool for productivity (e.g., Copilot), while others like Salesforce advocate for autonomous agents to perform tasks.



- **Challenges with Adoption:** The success of AI tools hinges on user adoption and willingness to change existing workflows, presenting a change management challenge.



- **Deep Integration:** Organizations like Palantir demonstrate how deep AI integration into enterprise data can transform operations from within.



- **Business Model Impact:** The new AI paradigm may require organizations to alter business models and go-to-market strategies to fully leverage AI's capabilities.



Why This Matters to Marketing and Technology Teams:



1. **Efficiency and Cost Reduction:** Implementing AI can streamline operations, reduce costs, and allow teams to focus on strategic initiatives that drive brand growth.



2. **Enhanced Consumer Insights:** AI enables deeper analysis of consumer data, leading to more personalized marketing strategies that resonate with modern consumers.



3. **Staying Competitive:** Early adoption of AI technologies can provide a competitive edge in connecting with consumers and outperforming rivals in the marketplace.



4. **Innovative Engagements:** AI can facilitate new ways to engage with consumers, such as through AI-driven customer service or personalized product recommendations.



5. **Data-Driven Decisions:** Leveraging AI for data analysis empowers teams to make faster, more informed decisions that can enhance marketing effectiveness and brand positioning.



See the original article from Stratechery here: https://stratechery.com/2024/enterprise-philosophy-and-the-first-wave-of-ai/




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The Next Chapter is a weekly podcast that dives into the future of CPG marketing technology. Each episode delivers concise, AI-generated summaries of the latest articles, insights, and trends, giving you the key takeaways in under 10 minutes. Perfect for busy executives, this podcast is designed to fit into your commute, workout, or any quick break. With a focus on innovation, digital transformation, and what’s next in the industry, The Next Chapter helps you stay informed and ahead of the curve – all in less time than a coffee break.

Enterprise AI: Navigating the Next Technological Wave - The Next Chapter

❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE: 
😎 Rick W’s big week with AI LinkedIn headshots (at 01:23)
🤖 Rick M cracks himself up with AI Snapchat filters (02:41)
😱 Rick W one-ups that with blue hair and tattoos (03:12)
🙏 F*cks Given: Nun? Is there a future for Netflix’s smash hit Warrior Nun? (03:50)
🥶 Snowflakes-cum-design fail: The “Clandles” at Bath & Bodyworks (06:00)
🎬 Bite-size brilliance: the power of short-form social videos in B2B high-tech marketing (07:48)
😋 Mountain Dew-flavored Lays & Oreo Coke Zero: a specialty flavor flare-up—or out? (10:30)
🤪 Heinz à Deux? Ketchup brand’s “Ha-Ha-Ha” leaves the Ricks asking, “W-T-F?” (15:23)
🧢 Hi-Chew has a bizarre new mascot…and the Ricks have questions (16:43)
📈 Doing the numbers on Election 2024’s staggering digital ad spend (18:14)

Approx. 19 minutes, 55 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. Episode intro, commercials, and artwork created with generative AI tools.

🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors

Claiming to be "consumer-centric" is simple; executing it effectively requires a fundamental shift in leadership and company culture.

Many leaders believe they prioritise consumers, yet their strategies often miss the mark due to a lack of meaningful integration.

Building a genuinely consumer-first culture means driving every decision, process, and strategy with the consumer's needs and values at the forefront.

This guide equips leaders with the insights and actionable strategies to foster a winning consumer-first culture. Rather than relying on superficial gestures, leaders can inspire a transformation that elevates the organisation, engages employees, and creates powerful, lasting consumer relationships.

Deep Dives from Denyse at C3Centricity

The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture

🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear: Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🥤 Ho-ho-ho, or oh-hell-no? The backlash over the Real Thing’s holiday ad campaign (00:30)
📺 Amazon Prime promos yawn-inducing episode recaps generated by AI  (03:25)
🧸 Toys tied to Universal’s latest movie release come with a “Wicked” surprise (at 05:28) 

Approximately 7-minute, 54-second runtime. Review privacy and other usage policies for technologies and/or services through which you access this podcast. Episode contains audio, visuals, and/or other content developed using generative AI and/or other digital production tools.

🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign

Is it possible to balance a legacy brand and innovative ideas for a food company? Bibie Wu, chief communications and technical development officer with Del Monte, shares how her company respects its past while looking to the future, and how her dual roles in marketing and product development inform each other and improve the company.

More About Bibie Wu: 
Bibie leads marketing, corporate communications, investor relations, environmental, social & governance, and product and packaging R&D for Del Monte Foods’ powerful portfolio of brands. She has over 20 years of CPG marketing leadership experience with many well-known and respected brands at General Mills and Campbell’s, and laundry and home care at Henkel. Prior to joining the company in 2018, Bibie served as VP of Marketing, Head of Laundry Conditioners and Home Care at Henkel. She was also responsible for Henkel’s omni-channel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth. 

More About Del Monte Foods: 
For more than 138 years, Del Monte Foods has been driven by our mission to nourish families with the earth's goodness. As the original plant-based food company, we're always innovating to make nutritious and delicious foods more accessible to consumers across our portfolio of beloved brands, including Del Monte®, Contadina®, College Inn®, Kitchen Basics®, JOYBA®, Take Root Organics™ and S&W®. We believe that everyone deserves great tasting food they can feel good about, which is why we grow and produce our products using sustainable and earth-friendly practices for a healthier tomorrow. 

Del Monte Foods Corporation II Inc. is the U.S. subsidiary of Del Monte Pacific Limited (Bloomberg: DELM SP, DELM PM) and is not affiliated with certain other Del Monte companies around the world, including Fresh Del Monte Produce Inc., Del Monte Canada, Del Monte Asia Pte. Ltd., Conagra/Productos Del Monte, or Del Monte Panamerican. For more information about Del Monte Foods and our products, please visit www.delmontefoods.com  or www.delmonte.com.

Balancing Legacy and Innovation at Del Monte

This episode of Deep Dives addresses ten common brand-building challenges faced by small and medium-sized enterprises (SMEs). 

For each challenge—such as inconsistent messaging, limited budgets, and measuring ROI—we offer practical solutions and real-world examples from successful companies. 

The solutions emphasise cost-effective strategies, leveraging technology, and fostering internal collaboration. 

The discussion concludes by encouraging SMEs to seek expert guidance to overcome these hurdles and build strong brands. 

Ultimately, the podcast provides a roadmap for SMEs to navigate the complexities of brand development and achieve sustainable growth.

SME Brand Building - Overcoming 10 Key Challenges

This episode for CPG CEOs and CMOs outlines a five-step process to boost high-quality website traffic and customer engagement. 

It emphasises a data-driven approach, using analytics to personalise marketing efforts and leveraging content marketing, SEO, and social media. 

The discussion stresses the importance of measuring key performance indicators (KPIs) to optimise strategies and achieve a positive return on investment (ROI). 

Personalisation, driven by data analysis, is highlighted as crucial for attracting and retaining consumers in today's competitive digital market. 

The ultimate goal is sustainable growth through enhanced consumer loyalty and brand strength. 

Several successful companies are used as inspiring and useful examples of implementing these strategies effectively so the listener can make an immediate impact on their business.

Boosting High - Quality Traffic & Customer Engagement

This episode argues that prioritising customer needs is a company's best business investment. 

Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. 

Successfully implementing this strategy requires understanding customer preferences through data analysis, empowering employees to prioritise customer needs, and continuously improving the customer experience. 

In conclusion, Denyse suggests that CPG executives should become champions of the customer-centric model for long-term business success and growth.

Customer - First Strategy: The Best Business Investment

This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. 

The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. 

Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. 

In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.

Igniting Customer - First Culture: A 7 - Step Roadmap for CPG

This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. 

To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. 

A bonus eighth principle, preparing for unforeseen challenges, is also suggested during the discussion. 

In conclusion Denyse emphasizes the importance of continuous self-improvement and to use a holistic approach to be a more effective leader.

Seven Leadership Lessons For Quantum Growth

Welcome to The Next Chapter, where each week we bring you fresh insights and articles focused on the next chapter in CPG marketing technology. We know your time is valuable, so this podcast is designed to give you the key takeaways in less than 10 minutes – perfect for your commute or a quick workout. With AI-driven conversational summaries, we help you stay ahead of the curve by spotlighting the most important trends and innovations shaping our industry. And remember, this podcast was generated by AI, so while we aim for perfection, sometimes it might not hit every mark. Tune in, and let’s dive into The Next Chapter of CPG marketing together.

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Creative Director and Bestselling Author Rick Mathieson and Silicon Valley CMO Rick Wootten share their unique brand of news and views on marketing innovation at the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.

Le planificateur financier et chroniqueur Fabien Major est le concepteur et animateur du balado "Le Planif". Il s'agit du premier balado canadien francophone consacré à la planification financière. 

En compagnie d'experts triés sur le volet, le planificateur financier Fabien Major échange sur la gestion de portefeuille, les assurances et gestion des risques, le budget, les impôts, la retraite, l'administration d'entreprise, les successions, les aspects légaux et bien d'autres. 

Dans un langage clair, vous apprendrez comment mieux organiser et planifier vos finances personnelles.

The Food Institute Podcast leverages the Food Institute's 90-plus-year history to provide actionable information and insight to food industry professionals.

New tracks tagged #Cpg