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Listen to this customer story from Byron Bay, where a Samsung Galaxy Note 20 Ultra was dropped and damaged. The customer reached out to Sydney CBD Repair Centre for a fast and reliable repair. Hear how we quickly restored the device with our expert service, ensuring another happy customer. Sydney CBD Repair Centre specializes in high-quality mobile phone repairs, providing top-tier service for all phone models.

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Shownote available on: https://2xecommerce.com/podcast/ep453/

S9 EP54:
In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing.

The PROFIT Framework
P: P&L Impact and Marketing Efficiency Ratio
Understanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability.

R: Retargeting and Demand Capture
Strategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture.

O: Optimizing Demand Generation Activities
Kunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process.

F: Frequency and Relevance in Email and SMS Marketing
The role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness.

I: Integration Across Channels and Tools
How integrating data from all departments improves the efficiency and effectiveness of marketing efforts.

T: Testing and Continuous Improvement
Kunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement.


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Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3



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2X eCommerce

How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

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For me, this is a crucial question: how can I improve my performance in a highly competitive environment?

This question is often asked by fairly experienced customers who have a good knowledge of their market. Yet they feel frustrated by the difficulty of increasing their average price (RPD) without touching the price, which is too closely scrutinized by competitors. 

The conversation brought to you today summarizes an article written by  Emmanuel Scuto, founder of WeYield and a revenue machinist for almost 25 years in the car rental industry. In this podcast, we aim to share with you the observed constraints and the solutions we've come up with at WeYield. 

Note: these recommendations are aimed at rental companies who are in direct competition on the same site. They are located in airports, car rental centers or train stations. 

Definition: demand is considered inelastic or rigid when the sales volume or conversion rate does not fall in the face of a price increase (or a high price). Demand becomes elastic when it is highly sensitive to any price variation.

This conversation has been generated by the AI NotebookLM.google.com (beta) and it is based on Emmanuel Scuto's article published on https://www.weyield.io/blog-posts/tip-how-to-increase-rpd-without-increasing-prices

How To Increase RPD Without Increasing Prices

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2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell

New tracks tagged #Customer