Ever worried that you’re charging too much? Of course you have. You’re an interior design professional! But no more says Kristen Apicerno. Kristen, a Kimberley Seldon disciple, initially struggled with charging appropriate fees for her services. She felt that charging a project management fee was "double dipping" and peers and other professionals agreed. This erroneous attitude severely limited her earning potential, that is, until she joined BOD™. Once she implemented the systems, she realized she was undercharging and tackling the most challenging parts of the project for free.  Hear her story of meteoric success. 

In this episode we learn:
- always take the approach that designer and client are equals, and emphasize that with language
- during every step, tell clients what's going to happen before it happens
- ask purposeful open-ended questions and let the client do most of the talking
- use post-project opportunities to gain repeats and referrals

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

Join Today

EP 423 | Double Your Profits with Kristen Apicerno

Succession planning might feel like a far-off concept, but the truth is—it’s never too early to start.

In today’s episode, we sit down with attorney Wendy Estela to tackle the big questions around IP and succession. Wendy believes that building a business that can eventually be sold doesn’t just prepare you for the future—it makes your business stronger today.

Tune in to learn:
- What intellectual property really means for your business
- How to recognize your worth as a designer and protect your value
- Key succession planning options—and when to start

If future-proofing your business is on your mind, this episode is for you.

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

EP 425 | IP and Succession with Wendy Estela

Ever feel like you’re not being truly heard by your clients? You’re not alone—communication can be tricky, especially when dealing with different personalities.

In today’s episode, we’re talking D with Sierra Collins! A long-time BOD™ Partner, Sierra has worked with all our Boss Groups and countless members to master the art of effective communication. Kimberley first met Sierra years ago during her own DISC assessment, and the lessons still resonate today.

Sierra breaks down how understanding DISC can transform your client interactions, including:
- Why we’re all a mix of DISC—and why that’s a good thing
- How to hire for a balanced mix of communication skills
- Why having systems and solid contracts can give you the D courage you need

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

EP 424 | Talking D with Sierra Collins

beats - t.me/teiziprod | tracks - t.me/hihiteizi
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ubivaet (prod wav62)

In this episode, Hayley is joined by her longtime friend for an honest chat about the slow burn of perfectionism. From sleepless nights in architecture school to burnout and injuries in music, they reflect on how chasing perfection shaped their paths and mental health. It’s a gentle reminder that you’re not alone, and it’s okay to be a wip (work in progress) ✺◟(•‿•)◞✺

intro music: ♪ Lukrembo - Tea Cozy
song recommendation: annie. by wave to earth
for the full song, check it out on spotify! https://open.spotify.com/track/1vTPSt4DpDQuoxNTQDHEY3?si=3012a9f9e66748bd

episode 2: perfectly imperfect (with t)

We all want the healthiest client relationships possible, right? Well, it’s an inside job. Sure, better systems to run your business and projects will significantly improve your client relationships. Absolutely. However, in addition we may also need to address what’s going on between our ears! Long standing patterns of negative thought can morph into negative patterns of behavior, which keep us stuck. 

In this episode we learn:
- how the '10% right' principle can be used in conflict resolution
- implement a 3:1 positive ratio in your thoughts and interactions with clients to improve the relationship and get your way more often
- to consult your elder, wiser self when at an impasse or stuck on a decision
- the transformative impact of celebrating small steps and victories

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

EP 426 | 10% Right with Janine Aurichio

Payback Seazon

designer w domo77

designer shawty (ft. hrosi)

tagz;

A cinematic ride through the high life.
Jet-setting with vac-sealed packs of exotic strains, posted in luxe Airbnbs, designer bags full of gas and cash, personal jars for the cleanest bong rips. From Pittsburgh roots to a global mindset—this is high-class hustle music for 2025.
No blunts. No shake. Just top-tier flavor, clean tools, and pressure in every puff.

Vac Seal Dreams

Ken Draco - Goodies [Final 01]

AKA _VELO_ 

Welcome To Da New Era Of "Bump & Funk"

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

interlude by h is a series of episodes where Hayley, a Hong Kong-raised, Toronto-based musician and designer, navigates life’s in-between moments. From starting over to identity crises, and career changes, this podcast is all about a twenty-something’s two cents on growth, change, and the soundtrack that shapes it all.

Each episode ends with a song recommendation—because every interlude needs a melody~♬⋆.˚

t.me/hihiteizi
t.me/hihiteizi
t.me/hihiteizi

New tracks tagged #DESIGNER