⁉️ It's time for a quick round of Loaded Questions featuring questions about Snapchat's new AR initiative for Men's Wearhouse, consumer confusion over phrases like "Powered by AI" and more. 

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👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE

🥽 Forget cosplay lenses: Snapchat AR is going retail—just in time for prom season (at 00:39) 
💸 A $700 million settlement rocks the media world (at 02:40)
🤖 WTF does "powered by AI" mean? Confused consumers want to know (at 04:32)
🪄 Canva's alternative word for "AI" that's pure–we'll, you'll just have to hear for yourself (at 05:45)

Approx. 6 minutes, 44 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More

It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now? 

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👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

📫 What's growing fastest: digital ad spend or…? (at 00:50)
🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05)
🏪 Is e-commerce getting old? Or just the online-only variety?  (at 04:11)
📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57)
🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18)

Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile?

DOOH DOOH 2k23 - Barcode Brothers
(PBK-Edit)

DOOH DOOH 2k23 - Barcode Brothers (PBK-Edit)

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more.   

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👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?

It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more.  

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IN THIS EPISODE:

😬 The GenAI nightmare that wasn’t (at 01:32)
😅 Sighs of relief over SEO fundamentals (at 03:02)
😎 Shifting from paid search to paid social: big changes, new rules (03:42)
🛍️ Social commerce: Win, lose, or draw? (05:10)
💩 The poop on Phillips Laxative…and Taco Bell (08:00)
🛒 Shoppable streaming’s new converts (09:04)
🕺🏻 Social media: declines here, resurgences there (10:39)
👨🏽‍💻 Domain-Specific Language Models: Ahead of the curve? (13:24)
📺 The year video streaming became profitable (14:43)
🤖 Machine customers in the age of agentic AI (18:10)
🌭 Whither Neuralink Sausages & Franks? (19:50)
🦾 ChatGPT: Building a better candidate? (21:19)
🎲 A rebrand for OpenAI? (22:02)
🐯 Was “Cheetle” really 2024’s Word of the Year? (22:50)
📣 Outdoor advertising for outdoor advertisers (24:24)
🎨 Pantone’s 2025 Color of the Year (25:55)

Approximately 28 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

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   **Hardtekk from East-Germany**

 Chris / Plattenbaukind [PBK]
 SA/ Germany 
 Hardtekk / Techno Producer
 east. 2020 by PBK-Music 


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