Proactive client engagement through technology has become paramount, which means the role of the CRM has evolved. In an increasingly uncertain economic environment, advisors must future-proof their business models to scale operations and expand their reach. A key area to revisit is their CRM system, which has become crucial for delivering personalized services and enhancing client engagement. 

In this episode, Shannon Rosic, Director of WealthStack Content and Solutions, speaks with  Doug Fritz, CEO and founder of F2 Strategy, about the current state and future of CRM systems in the wealth management industry. 

Shannon and Doug discuss:

- The shift from traditional CRM systems to more integrated, automated solutions
- Key frustrations and wish list items for wealth management firms using CRM systems
- Differences in how firms view CRMs as either operational tools or client engagement tools
- The role of CRM maturity and workflow customization in increasing satisfaction

Connect with Shannon Rosic:

LinkedIn: https://www.linkedin.com/in/shannonrosic/
WealthStack website: https://informaconnect.com/wealthstack/ 
WealthManagement.com: https://www.wealthmanagement.com

Connect with Doug Fritz:

LinkedIn: Doug Fritz: https://www.linkedin.com/in/dougfritz/ 
F2 Strategy: https://www.f2strategy.com/

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