From the acclaimed author of Think Like a Rocket Scientist comes a simple guide to unlock your originality and unleash your unique talents
 
We say some people march to the beat of a different drummer. But implicit in this cliché is that the rest of us march to the same beat. We sleepwalk through life, find ourselves on well-worn paths that were never ours to walk, and become a silent extra in someone else’s story.

Extraordinary people carve their own paths as leaders and creators. They think and act with genuine independence. They stand out from the crowd because they embody their own shape and color.

We call these people geniuses—as if they’re another breed. But genius isn’t for a special few. It can be cultivated.

This book will show you how. You’ll learn how to discard what no longer serves you and discover your first principles—the qualities that make up your genius. You’ll be equipped to escape your intellectual prisons and generate original insights from your own depths. You’ll discover how to look where others don’t look and see what others don’t see. You’ll give birth to your genius, the universe-denter you were meant to be.

Available April 11, 2023 from Hachette Audio as a digital download, and in Print and Ebook from PublicAffairs. 

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Awaken Your Genius by Ozan Varol Read by Ozan Varol - Audiobook Excerpt

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.

Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century’s worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.

Available 05/02/2023 from Hachette Audio as a digital download, and in Print and Ebook from PublicAffairs. 

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For the Culture by Marcus Collins Read by Cary Hite - Audiobook Excerpt

On sale May 6th, 2025

A famed political scientist's classic argument for a more cooperative world

We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the famed Computer Prisoners Dilemma Tournament, which sought to find the optimal strategy for survival in a particular game. Over and over, the simplest strategy, a cooperative program called Tit for Tat, shut out the competition. In other words, cooperation, not unfettered competition, turns out to be our best chance for survival.

A vital book for leaders and decision makers, The Evolution of Cooperation reveals how cooperative principles help us think better about everything from military strategy, to political elections, to family dynamics.

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The Evolution Of Cooperation By Robert Axelrod, Read By Roger Wayne (Audiobook Excerpt)

Grammy-winning audiobook publisher. Authors include James Patterson, David Baldacci, and Michael Connelly. Earbuds encouraged. Follow us on Twitter at @HachetteAudio.

New tracks tagged #Decision-making &amp; Problem Solving

New tracks tagged #Decision-making & Problem Solving